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Conference:
Day 1
30 Nov 08:30 - 17:00
Day 2
1 Dec 08:30 - 17:00
Day 3: Planet of APPS
2 Dec 08:30 - 17:00
Workshops:
Workshop 1
29 Nov 08:30 - 17:00
Workshop 2
3 Dec 08:30 - 17:00
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Planet of the APPS Day Thursday, 2nd of December 2010 Planet of the APPS Day Thursday, 2nd of December 2010
8am Registration and refreshments8.45am Chairperson’s opening address
Mr Mahendra Raghunath, Anchor and Producer, SABC
9am Keynote address: How to be a success in the growing apps market
- Creating the business models of the future
- Understanding where the industry goes from here: understanding the supply chain and key partnerships
- Deciding whether there is too much focus on the operating systems and not what is on top of them
Prins Mhlanga, Managing Executive, Vodacom, South Africa
Managing Executive, Vodacom (Pty) Ltd
9.30am Keynote address: Delivering high quality mobile services that drives sustainable revenues for mobile operators
- Exploring text based information services to technology advanced Video clips and JAVA applications
- Understanding concepts that create high usage for consumers
- Creating innovative interactive campaigns and strategy services for both consumer brands and media entities
General Manager, Starfish Mobile
10am Morning refreshments and networking Advertising and customer engagement10.45am Panel session: Establishing the future of mobile advertising
- Addressing how best to utilise this new form of advertising – What works on the small screen?
- Understanding whether the localised positioning of applications will allow brands to fi nd their target demographic
- Establishing why in the current market it makes commercial sense for major brands to be basing their marketing strategies on an as yet unproven business model – what current companies are doing this well
Managing Director, Mobiclicks General Manager, Starfish Mobile Head of Mobile Technologies, Ogilvy Group UK
11.30am Panel session: How brands can use applications to distinguish themselves in the marketplace
- How brands are using applications to utilise their market space
- Why some major brands have chosen not too embrace APPS
- Assessing the return on investment for brands investing in applications
Ross Venter, Executive - Mobile Strategy,
Multimedia Solutions, South Africa
Managing Director, Buongiorno Head of Mobile Technologies, Ogilvy Group UK
12.15pm A mobile phone: the remote control to your customer
- Number acquisition strategies of mobile marketing in Africa
- The mobile home
- Messaging as the new form of fast communication
- Creating a valuable and rewarding experience
- Case studies – highlighting key learning points
2pm Case study: How to design and build a cross platform APP that works for your business
- Learn why apps are the new buzzword in the African market
- Which platform and why?
- A hands on session providing the tools you need to strategise and spec the app that is right for your company
Director: Portals & Entertainment, Exact Mobile Director of Operations, Exact Mobile
2.30pm How the ubiquitous nature of mobile devices can change the
way we bank
- Addressing the concept of the smartphone as the modern credit card, and apps as a bank branch
- Seeing mobile applications as in the mid-long-term being the evolution internet banking due to its mobility and easy access
- Understanding the security issues around the use of mobile applications and whether they are save way for consumers to manage their finances
Head Channel Mobile, Absa
3pm International keynote address: Using apps to get users to
consume content on their mobile
- How the key broadcasters are trying to best utilise the mobile apps to the consumer and embracing the 3 screen strategy
- Driving ARPU rates and generating alternative revenue streams
- Establishing a brands frustration over having to pay to develop for numerous devices
Senior Director, International Digital Media at MTV Networks International
3.30pm Speed networking and afternoon refreshments4pm Case study: Emerging mobile radio stations – Yebo Radio at
Vodacom
- Connecting the listeners to a new world of interactivity
- Identifying your target audience and using strategic models to attract them
- Breaking the traditional rules of broadcasting methods
- This is the next biggest thing in mobile technology and radio
Head of YEBO Radio, Vodacom (Pty) Ltd
4.30pm Is the music industry prepared?
- Have the key record companies invested enough to deal with the huge effect of applications
- How are they using applications to promote their artists
- How they are monetising this new way of accessing a fan base
Director, Stereotype Records
5pm Chairperson’s closing remarks and end of Planet of the APPS day
Mr Mahendra Raghunath, Anchor and Producer, SABC
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