Global best practice, fresh insights and real solutions from the entire media value-chain
The media sector is being assailed by challenges on a number of different fronts as the global economic slowdown takes hold. Advertising revenues are in decline, forcing a rethink of the traditional business models.
A new approach to maximising revenue opportunities while managing cost pressures has become essential for survival. The challenge has now become one of balancing financial prudence while still investing in innovation, technology and the consumer experience to ensure future growth and profitability.
• What is the financial outlook for the global media industry?
• How has the economy changed media consumption patterns?
• What strategies need to be adopted to ensure survival and future profitability?
• What does the future hold for social media and user generated content?
• What impact will the digital switchover have?
• How can creative programming be harnessed to competitive advantage?
• Is mobile internet the next big thing?
The 5th Annual Australasian Media & Broadcasting Congress 2010 will bring together local and international media leaders to address these questions and formulate ideas, strategies & partnerships in a time of unprecedented change.
“Media throughout the world is in an absolute crossroads period and the GFC will have an unwelcome effect, particularly on a country with a painstakingly slow broadband service. We are obliged to move ahead regardless so it’s a crucial time to hear what the controllers of media in this country and our neighbours are thinking and how they plan to cope with the current climate.”
Matt Campbell, Director of TV and On-Line Content, SBS Television
