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Conference:
Day 1
20 July 2010 8:30am - 5:30pm
Day 2
21 July 2010 8:30am - 5:30pm
Day 3
22 July 2010 8:30am - 5:30pm
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 Mr Tony Surtees,
President and Chief Executive Officer Hyperlocalizer.com Tony is President / CEO of Hyperlocalizer, a business that creates localised content and runs networks of separately targeted, location based web sites for publishers and media. Tony is ex Vice President & General Manager at Yahoo! Inc. USA. Founder of iPRIME.com.au for Prime Media Group Limited. Tony is a graduate of Stanford Graduate Business School in CA USA, was a delegate to the 2020 Australian Federal Government Summit, and is a member of the Global Advisory Board for Advance Australia Foundation. http://au.linkedin.com/in/tonysurtees
"Tony Surtees is one of the most brilliant Australian marketers on the scene today. Strike that. He is one of the most brilliant marketers - period." Seth Godin of Purple Cow and Permission Marketing Appearing: Day 2, 21st July 2010 13.45 Local v hyperlocal - international and local trends and
following the money
- What is hyperlocal?
- What sort of consumers use hyperlocal content?
- Do hyperlocal and social media feed each other?
- What content works with hyperlocal?
- Why is localisation so powerful?
- Which advertisers benefit from multi-market cross platform advertisers?
Mr Tony Surtees, President and Chief Executive Officer,
Hyperlocalizer.com 16.15 Panel Discussion: Strategies for successfully transitioning to a broadband economy
- What do media companies need to do to survive in the changing technological environment?
- Using the online channel to develop content and advertising products that cater to the on-demand media consumer
- Generating revenue online – fine-tuning the business models
Chief Operating Officer,
Fairfax Digital Managing Director,
Telsyte Mr Mark McDonnell,
(Moderator) Media Analyst,
BBY Mr Tony Surtees, President and Chief Executive Officer,
Hyperlocalizer.com Managing Director,
Sticky Advertising |
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