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Conference:
Day 1
20 July 2010 8:30am - 5:30pm
Day 2
21 July 2010 8:30am - 5:30pm
Day 3
22 July 2010 8:30am - 5:30pm
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 Mr Paul Fisher,
CEO IAB Australia Paul Fisher is the CEO of the Interactive Advertising Bureau (IAB) Australia. Appointed in July 2008, he immediately began an open dialogue with senior executives in publishers, agencies and industry bodies to discuss their key issues, challenges and opportunities with regard to the adoption of internet advertising in Australia.
As well as dealing with the challenge of creating a world's best practice online audience measurement system, Paul works to develop IAB Australia as a key resource for case studies, creative, and other valuable and relevant industry research to assist clients, agencies and industry bodies to understand the benefits of internet advertising and increase their use of this dynamic media platform to effectively reach constantly evolving and fragmenting audiences.
Key achievements to date in his role of CEO include helping drive online advertising revenues in Australia to more than $1.8 billion in FY08/09, conducting the first IAB backed research into the effectiveness of online advertising for brand building, driving the development of three new industry councils around measurement; research; and standards and guidelines; and engaging more actively with the online and marketing community than ever before. Mr Fisher is actively sought as a speaker on all things digital thanks to his vendor neutral perspective and insights into global digital issues gleaned from the reach of the IAB worldwide.
Mr Fisher joined the IAB as the inaugural CEO from News Digital Media where he held the position of national sales director. He was previously group sales and business development manager with ninemsn. During his three year tenure at ninemsn he was instrumental in contributing to the first integrated offerings from PBL's stable of media businesses.Appearing: Day 2, 21st July 2010 11.30 Panel: Where is advertising heading?
- What does the emergence of new platforms and players mean for ad spend on traditional media?
- Will brands continue to advertise en masse?
- Understanding the split from sector to sector – where are the dollars being spent?
Mr Paul Fisher, CEO,
IAB Australia Executive Director Digital Innovation Australasia,
Clemenger Group CEO and Chairman,
DDB Australia and New Zealand Mr Matthew Whittingham, Head of Portal and Advertising,
Optus Managing Director,
Sticky Advertising |
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