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Conference:
Day 1
20 July 2010 8:30am - 5:30pm
Day 2
21 July 2010 8:30am - 5:30pm
Day 3
22 July 2010 8:30am - 5:30pm
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 Mr Guy Gadney,
Director The Project Factory Guy Gadney is CEO of The Project Factory and current national president of AIMIA The Australian Interactive Media Industry Association
Guy has 16 years direct experience in content based projects across multiple platforms. Guy was most recently General Manager of Digital Services for Channel Nine and ACP Magazines, and prior to that was director of Content Production for Telstra BigPond, overseeing the broadband and narrowband sites for AFL, V8 Supercars, GameArena, Music Downloads. He joined BigPond after leading and completing the delivery of the Electronic Program Guide (EPG) and Games channels for the launch of FOXTEL Digital.
Guy began working in new media in the early nineties and has produced projects for laserdisc, CD-ROM, internet, multiplayer games and interactive TV. He was Head of Multimedia for Penguin Books UK in the mid-nineties before going on to produce large-scale websites for the band Oasis, the Guardian newspaper's Football and Cricket sites, and the FoxKids European internet rollouts.
After leading the broadband and interactive TV production for BBC Worldwide, Guy produced the online massively multiplayer game Diaspora which pitted thousands of online players against each other simultaneously, and the development of 3D games engines for PC and Playstation. The Diaspora technology was also used as a basis for a multiplayer quiz engine which was used by Sky, NME, Eurosport, Wisden, and a number of other movie, TV and sports websites. His interactive TV work during this time included leading the production of the four interactive TV portals for Fish4.co.uk, and two EPGs for UK cable TV and the Radio Times.Appearing: Day 2, 21st July 2010 15.45 The future of content in a multiplatform world
- Lean forward or sit back – What do consumers really want
- Accessing content on all windows, all platforms, all formats, all the time
- The blurring of the divide between content production and distribution
- How to create content that works across multiple platforms
Mr Guy Gadney, Director,
The Project Factory Day 3, 22nd July 2010 – Online Video 09.30 Panel Discussion: How should traditional media integrate online video?
- Structural changes required
- Is there a one-size fits all solution?
- Determining the size of the online video budget
- What are the different needs for B2B and B2C initiatives?
Mr Guy Gadney, Director,
The Project Factory General Manager,
APN Online Australia Ms Sally Nelson, Group Manager Video,
Telstra Media Mr Nick Sertis, General Manager Digital,
WAN Head of Video,
Fairfax Digital |
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