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Conference:
Day 1
20 July 2010 8:30am - 5:30pm
Day 2
21 July 2010 8:30am - 5:30pm
Day 3
22 July 2010 8:30am - 5:30pm
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Day 2, 21st July 2010 Day 2, 21st July 2010
08.30 Welcome Coffee & Registration08.50 Opening Remarks from the Chair
CEO, Audit Bureau of Circulations
The Future of Advertising09.00 Assessing the greatest structural change in 50 years
- Analysing changes in the communications industry
- How will the arrival of internet continue to change things drastically?
- What remains the same in the chaos of change?
Executive Chairman, Mitchell Communication Group
09.30 Building business in the real world of the future
- What advertisers need to know - to drive their marketing and market performance
- Best practice – new ways of keeping abreast of results, measuring inputs and outcomes
- Space Race – the changing roles of clients, agencies, consultants and media owners
10.00 Enabling multiplatform advertising
- What ad models work on what platform?
- Streamlining the advertising model to maximize results
- Uncovering the barriers to multiplatform advertising
- The advertisers’ perspective on the evolution of platforms and ad spend
Ms Yvette Mayer, National Digital Director, Starcom Worldwide
10.30 Branded content advertising – a growth story
- What does it mean and how will it affect the future of your brand?
- Why are branded content initiatives considered by marketers as more effective than other leading forms of advertising?
- Ingredients for creating good branded entertainment in a digital world
Managing Director, The Dubs
11.30 Panel: Where is advertising heading?
- What does the emergence of new platforms and players mean for ad spend on traditional media?
- Will brands continue to advertise en masse?
- Understanding the split from sector to sector – where are the dollars being spent?
Executive Director Digital Innovation Australasia, Clemenger Group CEO and Chairman, DDB Australia and New Zealand Mr Matthew Whittingham, Head of Portal and Advertising, Optus Managing Director, Sticky Advertising
Content Creation, Distribution and Monetisation12.15 “Content is King” – a subscription TV’s perspective
- Is Pay-TV recession proof?
- Offering compelling content packages to today’s increasingly empowered customer
- How to deliver value - knowing what the market wants
- Is quantity more important than quality?
- Leveraging digital distribution platforms to increase reach
Managing Director, MTV Networks Australia
13.45 Local v hyperlocal - international and local trends and
following the money
- What is hyperlocal?
- What sort of consumers use hyperlocal content?
- Do hyperlocal and social media feed each other?
- What content works with hyperlocal?
- Why is localisation so powerful?
- Which advertisers benefit from multi-market cross platform advertisers?
President and Chief Executive Officer, Hyperlocalizer.com
14.15 Panel: Protecting Content - industry challenges in the digital copyright environment
- What are the biggest legal and policy issues facing the media industry today?
- Does the current copyright system protect all interests fairly?
- Protecting content rights in open walled environments
- Is industry self-regulation feasible?
Executive Director, Australian Federation Against Copyright Theft General Manager, Music Industry Piracy Investigations
14.45 The story of bandit.fm
Mr Gavin Parry, General Manager of Digital and Brand Development, Sony BMG
15.45 The future of content in a multiplatform world
- Lean forward or sit back – What do consumers really want
- Accessing content on all windows, all platforms, all formats, all the time
- The blurring of the divide between content production and distribution
- How to create content that works across multiple platforms
Director, The Project Factory
16.15 Panel Discussion: Strategies for successfully transitioning to a broadband economy
- What do media companies need to do to survive in the changing technological environment?
- Using the online channel to develop content and advertising products that cater to the on-demand media consumer
- Generating revenue online – fine-tuning the business models
Chief Operating Officer, Fairfax Digital Managing Director, Telsyte Mr Mark McDonnell,
(Moderator) Media Analyst, BBY President and Chief Executive Officer, Hyperlocalizer.com Managing Director, Sticky Advertising
17.00 Closing remarks by the Chair & End of Day Two |
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