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Conference:
Day 1
20 July 2010 8:30am - 5:30pm
Day 2
21 July 2010 8:30am - 5:30pm
Day 3
22 July 2010 8:30am - 5:30pm
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Day 1, 20th July 2010 Day 1, 20th July 2010
08.30 Welcome Coffee & Registration08.50 Opening Remarks from the Chair
Managing Director, Millward Brown
Outlook for the media & entertainment industry09.00 How Network TV is reinventing itself
- Responding to the threat of Pay TV and the Internet
- Adapting to a fragmented viewer landscape
- “Time shifting” – the biggest threat to the business model?
- Viewer engagement - Embracing new ways to reach and retain the audience
- Which technologies look set to have the greatest impact?
Vice President, Business Strategy & Development, New Media, Disney Media Distribution
09.30 WAN: A Multi-Media, Growth Business
- Is there a future for print newspapers?
- What is the online model?
- How are publishers coping with change, reorganising their structures and introducing new models and new strategies for revenue generation?
- Changing cost structures and eliminating waste
- Monetising the reach of combined print & digital operations
- Leveraging the advantages of multi-media advertising opportunities
CEO, West Australian Newspaper Holdings
10.00 Speed Networking & Morning Tea
11.00 The future of radio
- What is good about radio?
- Responding to challenges from the Internet, the iPod, and satellite radio
- Focusing on the listeners through research and innovation
- Bringing back the entertainment value in radio through creative programming
- Reinforcing the bond between listener and station
- How important is Internet strategy for radio going forward?
- What is currently "working" online for radio stations?
Head of Digital Strategy, Austereo
11.30 Digital media - engaging with audiences across all platforms in the digital world
- What is the future of digital entertainment?
- What issues are driving content creation and distribution?
- Embracing consumers through technology - extending choice, control and flexibility
- Cash for content - new commercial models and how to create new revenue streams online, on mobile and on TV
- How online video is enabling a new breed of broadcasters to emerge
Pippa Leary, Managing Director, Media, Fairfax Digital
12.00 The changing global media value chain and media ecosystem
Head, Products and Commercial - Global Media and Entertainment Solutions Division (GMES), Tata Communications
13.40 Ensuring the sustainability & longevity of social networks
- Are users' social connections monetisable?
- How do social media players unlock value for advertisers and investors without compromising user trust?
Mr Nick Love, Business Development Director, MySpace
14.10 IPTV. Changing Lines: Broadcast or Digital?
Mr Chris Taylor, Director, Telstra Media
Business Models, Customers & Revenue Streams15.15 Panel Discussion: Strategies for growth in the digital age
- What are some the new emerging business models for digital media?
- What have we learnt so far – what is working and what isn’t?
- Differentiation and syndication: Moving into niche markets with specialised interests
- Creating a mix of free and paid for content – striking the right balance
- Controlling the distribution of content – major factors to consider
Mr Toby Hack, Multichannel/Digital Broadcasting Sales Director, Nine Network Australia Head of Digital Strategy, Austereo Ms Joan Warner, CEO, Commercial Radio Australia Vice President, Business Strategy & Development, New Media, Disney Media Distribution
16.00 Print: Evaluating viable business models in a disruptive multimedia marketplace
- Convergence and aligning existing cost structures with future revenue streams
- Shifting from traditional to digital press – route to success?
- Balancing failing print revenues: changing the underlying Jurassic business models - when parts of the company imperil the whole
- The challenge of preparing readers to pay for content that was previously free – putting the genie back in the bottle
- Strategies for survival: industry consolidation & overseas diversification
- Finding new revenue sources online and monetising existing content:
Subscription
Pay-per-view
Advertising revenue base
Mr Mark Hollands, Chief Executive, Newspaper Publishers Association
16.30 Panel: Traditional media transitioned: defining a role for newspapers and magazines in the digital age
- The change in information gathering and distribution in light of broadband, IPTV, social networks, blogs etc
- Print tradition vs the rise of new media
- The role of digital distribution technologies for entertainment, media and content-based industries
Mr David Higgins, Editor, news.com.au, News Limited Mr Mark Hollands, Chief Executive, Newspaper Publishers Association Ms Sandra Hook, CEO, News Magazines
17.15 End of Day One and Networking Cocktail drinks |
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