Conference Day One- 28 January 2010Conference Day One- 28 January 2010
8.50am Chairman’s Opening Remarks
Director - Corporate Communications, Pacific Asia Travel Association (PATA)
8.55am Industry Outlook Remarks
Executive Chairman, Centre for Asia Pacific Aviation
Asian LCCs Gearing for Market Recovery: Strategic Insights to Propel Growth and Profit
LCC CEO SYMPOSIUM-LCCs have been said to buck negativities brought on by the recent global economic crisis. Were LCCs really immune to the economic turbulence while others struggled and fought for survival? How did they manage to pull through some of the darkest days in aviation history? Is the low cost model now more appealing to investors since LCCs have proven their mettle? What are their plans in gearing up for market recovery? Will we still see greater consumer demand in 2010 and beyond? In this LCC CEO Symposium, we come face-to-face with leading Asian LCC CEOs who have been at the forefront of revolutionising air travel. We will hear from these CEOs on how they have successfully battled the challenges of the economy and changing market, and are now embarking on new growth and plans, to build a sustainable future. 9.10am Legendary Keynote: The Virgin Blue Story – The makings of a successful brand and business model
Virgin Blue was launched in 2000 with less than 300 employees and has since grown to be Australia’s second largest airline with over 2,500 employees. The organisation has always held true to its values of maintaining a culture that focuses on nurturing young, creative and talented individuals and that of pioneering leadership. In this legendary keynote, co-founder and current CEO, Brett Godfrey will speak about the makings of this successful brand as well as his business strategies and challenges since the launch of the airline. Brett will share how he and his team established the airline’s unique culture, giving us insight into the creation of Virgin Blue’s Story, and his future vision for this remarkable low-cost carrier, which will always hold a special place in his heart.
Chief Executive Officer, Virgin Blue
9.30am CEO Keynote: Converting challenges into opportunities - Emerging as the leader among the survivors
- Jetstar’s strategy towards expansion of routes and increasing capacity – what are the returns for adopting an aggressive approach despite recent economic uncertainties?
- How has the Jetstar’s business model evolved since its inception?
- What is the vision for Jetstar beyond 2010 and how will it be achieved?
Chief Executive Officer, Jetstar
9.50am CEO Keynote: Surviving the downturn - Cebu Pacific’s exceptional growth and developments in Asia Pacific
- How has the global recession altered and shaped the LCC business model in Asia?
- Cutting expenses vs. low fares: How did Cebu Pacific find a balance in reducing costs and lowering of passengers fares to address the recent economic challenges?
- How is Cebu Pacific continuing to innovate and create new products and services to entice and stimulate passenger demand during challenging times?
- Leveraging on social media and marketing to enhance market share and build the right relationships with Cebu Pacific’s customers
10.10am CEO Keynote: Bucking negativities of the economic recession with successful strategies and the right business model
- What were the challenges that Tiger Airways had to face during the recent economic downturn? What were the strategies that successfully navigated the airline through this period?
- What sets Tiger Airways’ apart from the rest of the competition and how will it continue to enhance its market position in the LCC sector?
- What are the airline’s growth strategies in view of the impending market recovery?
Chief Executive Officer, Tiger Airways
10.30am CEO Keynote: How did Spring Airlines succeed in a highly competitive aviation market?
- Reviewing the strategic directions and corporate objectives of Spring Airlines in 2010 and beyond
- Building up Spring Airlines’ IT capabilities – past, present and future
- How did Spring leverage on distribution and technology innovations to enhance market share internationally?
- What is in store for Spring Airlines in the near future?
10.50am Networking break and 2010 Paper Plane Championship STOP PRESS! Assessing the phenomenal growth of LCCs against the recent economic turbulence11.20am No-holds barred: Are LCCs growth and profitability during the economic crisis for real?
An exclusive press interview featuring the CEOs of leading low cost airlines who are right now, the shining stars of the aviation industry. This will be your chance to witness a STOP PRESS session where journalists, reporters and aviation writers from Asia’s major TV news channels, newspapers and trade publications rush to get candid first hand news from the leaders on how LCCs became the high earners and profit-makers of the aviation industry despite the economic recession.
The recent economic turbulence forced a number of airlines to consolidate and merge, while others stopped operations, and even more sustained huge losses and underwent major restructuring to survive. How did LCCs leverage on available opportunities to increase their market share and profitability? What did LCCs do differently from other airlines and from each other?
Do not miss the inaugural LCA STOP PRESS session to get the aviation news of the year!
Chief Executive Adviser, Cebu Pacific Chief Executive Officer, Jetstar President Director, Mandala Airlines Chief Executive Officer, Tiger Airways Chief Executive Officer, Virgin Blue Executive Chairman, Regional Express Chief Executive Officer, SpiceJet Limited
Creating Competitive Advantage with the Right Marketing, Pricing and Ancillary Revenue Strategies1pm Case study: Rex’s innovative ancillary revenue strategies – ensuring successful implementation and a sustainable model
- How have ancillary products and services evolved for LCCs over the years?
- Implementing mobile services such as ‘SMS itineraries”
- Integrating direct and hassle-free travel insurance purchase services with Rex’s e-commerce strategy
1.20pm Travel Insurance – Maximising your income opportunities
- Understanding the mindset of consumers in purchasing travel insurance – what all airlines should know
- Creating an innovative and reliable product to ensure that travel insurance becomes the top ancillary income earner for airlines
- Enabling seamless integration with key distribution systems and suppliers and increasing channels to “touch” more consumers
1.40pm Ancillary Revenue Panel: Exploring new sources of ancillary revenue – What’s hot and what’s not?
- SMS check-ins and seat selection for those on the go – are passengers willing to pay more for convenience?
- What is the take-up rate for in-flight entertainment and on-board mobile services? Are they viable as new ancillary channels?
- What are the most profitable sources of ancillary revenue that LCCs should build on?
- How much are LCCs willing to invest in technology and implementation to drive new channels of ancillary income?
Regional Head of Ancillary Income, AirAsia Vice President and Global Head of Travel Insurance, ACE Group Executive Chairman, Regional Express Head of Marketing and Ancillary, Tiger Airways Mr Andreas Nau, Managing Director, MicronNexus GmbH Mr Richard Ziskind, Senior Director Marketing, Omni Air International Founder & CEO, SimpliFlying
2.20pm Case study: Fighting the LCC pricing “war”– how to create a competitive advantage against fierce competition to capture market share with lower fares
- How competitive are LCCs’ pricing strategies now vs. the market situation prior to the economic downturn?
- What are the vital influencing factors in LCCs airfare pricing strategies?
- How do LCCs maintain their own competitive edge in a fiercely competitive market?
2.40pm 5.5 ways airlines can drive revenue through social media branding
- Clear distressed inventory using real-time mediums like Twitter, e.g. JetBlue Cheeps and United Twares
- Integrate social media reviews in the booking path - to boost conversion
- Integrate with social media travel tools like TripIt - Leverage on the loads of travel information publicly available, like travel plans, to send specific deals to people
- Partner with other travel firms like hotels and airports - leverage on each others' SM efforts
- Create private online communities - exclusive "velvet-rope" clubs of your most valued customers who're active on social media
- The last 1/2: SM is about relationships. Don't just think profits. Think conversations and give free love. They'll love you back Like Lufthansa's MySkyStatus.com
Shashank Nigam, Founder & CEO, SimpliFlying
Financial Management and Cost Innovation3.30pm Identifying suitable aircraft options for LCCs expansion strategies
- Understanding the LCC market – regional and long haul expansion strategies: What kind of aircraft works best?
- Assessing Airbus partnerships with LCCs in Asia Pacific – what’s next in 2010?
- How can Airbus contribute to LCCs growth and commitment to ensure an innovative and low cost operating model?
- Next generation aircrafts – how can LCCs capitalise on the latest innovations and technologies to enhance their service delivery to customers and reduce their environmental footprint?
Marketing Director, Asia Pacific, AIRBUS
3.50pm Aviation Finance Panel: What are the opportunities and risks in capital management, hedging and financing?
- Assessing investors’ appetite for equity infusion in LCCs – when is the right time for investments?
- How has the recent economic climate affected LCCs aircraft financing options? Is leasing or purchasing more attractive at this point?
- What are the aircraft options LCCs looking at in their near-future expansion strategy in the regional market?
- Managing fuel costs through hedging – will this be viable for the next 6 months? When is the right time to hedge?Hedging aside, how can airlines manage or deploy a fleet that is fuel efficient and cost effective?
General Manager, Sales ASEAN & Pacific, ATR President Director, Mandala Airlines Mr Hansley See, Vice President - Corporate Finance and Legal Affairs, Cebu Pacific Chief Executive Officer, Jagson Airlines Chief Executive Officer, Viva Macau Executive Chairman, Centre for Asia Pacific Aviation
4.30pm MRO Showcase: Strategies to improve cost and operational efficiencies in airline engineering and maintenance
- When will airlines decide to outsource their MRO operations to service providers?
- How can MRO service providers help airlines become more cost effective and operationally efficient?
- What are airlines looking to improve within their operations now and within the next 6 months?
- How to ensure an optimal working relationship between airline operators and MRO service providers?
Chief Executive Officer, Jagson Airlines Head of Engineering, Jetstar Asia Vice President, Engineering & Maintenance, Kingfisher Airlines Executive Chairman, Centre for Asia Pacific Aviation
5.10pm Close of Day 1 Conference
6pm Networking Party and Budgie$ Awards Dinner
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 Azran Osman RaniCEO
AirAsia X
 Bruce BuchananCEO
Jetstar
 Reg MacdonaldCEO
Viva Macau
 Stefan Pichler
CEO
Jazeera Airways
 Garry KingshottChief Executive Adviser
Cebu Pacific
 Virender Pal
Chief Technology Officer
SpiceJet
 Anurag JainHead of Revenue Optimisation
SpiceJet
 Sanjay KumarChief Commercial Officer
IndiGo
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2009 participating airlines
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Pre-conference Summit
27 Jan 2010
Conference Day 1
28 Jan 2010
Conference Day 2
29 Jan 2010
or call +65 6322 2757
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Sponsorship opportunities
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