The Budgie$ World Low Cost Airlines Asia Pacific awards

The Budgie$ has been created to recognise the leaders, innovators, creative talents and pioneers in the Asia Pacific’s Low Cost Airlines industry. Its mission is to identify and reward the individuals, teams and airlines who have demonstrated an unparalleled ability to succeed. We are resurrecting the Budgie$ awards in 2010 and has re-invented it to reflect the current realities of changing market paradigms that the industry is experiencing. This year’s Budgie$ awards will be more fun, more creative, and more coveted than ever!

The Budgie$ Gallery
Every low cost airline aims to extend its market outreach to EVERYONE who wants to fly for low fares! Which LCC has the most eye-catching advertisement? Which jingle has been the most remembered? And which commercial campaign is simply unforgettable? Follow us as we track them down! If you feel you have worked on a great campaign, delivered the right message in the most innovative and creative of ways, send us your details, we will showcase your best advertising and marketing campaign to the World!

Award Categories for 2010

• Best LCC Print Advertisement
• Best LCC Television Commercial
• Best Marketing Campaign of the Year
• Best Ancillary Innovation Award of the Year
• Best E-Commerce Innovation of the Year
• Most Promising LCC-Airport Partnership

BEST LCC PRINT ADVERTISEMENT

1. Please submit your print advertisement in PDF format (at least 300 dpi) to lynette.han@terrapinn.com using the subject heading: Nomination Submission for Budgie$ Best LCC Print Advertisement.
2. Along with your entry, please fill out the nomination form attached as completely as possible, 
3. The deadline for submission is on 18 January 2010.
4. Deliberation for the winner of this category is determined by voting of the Congress delegates at the Low Cost Airlines World Asia Pacific 2010 congress.

BEST LCC TELEVISION COMMERCIAL

1. Please submit your television commercial in either .mpeg or .mov format either through email or a CD-ROM by post.
    
2. Along with your television commercial, please fill out the nomination form as completely as possible for submission. 
    
3. The deadline for submission is on 18 January 2010. Please mail it to us by email or post to: 
   
   Lynette Han
   Project Manager
   Budgie$ Best in Class Awards
   Low Cost Airlines World Asia Pacific 2010
   1 Harbourfront Place, #18-01 Harbourfront Tower One
   Singapore 098633
   
   If you wish to submit via email at lynette.han@terrapinn.com, please ensure that total file size does not exceed 2 MB and to use the subject heading of: Nomination Submission for Budgie$ Best LCC TV Commercial 
    
4. Deliberation for the winner of this category is determined by voting of the Congress delegates at the Low Cost Airlines World Asia Pacific 2010 congress.
    

BEST MARKETING CAMPAIGN OF THE YEAR

For a marketing campaign that is innovative, well articulated, clear in its aims and objectives and has achieved a high level of commercial success.

1. Please submit your nomination in Word document format (500-1000 word synopsis with statistics/graphics and pictures to document your marketing campaign) to lynette.han@terrapinn.com using the subject heading: Nomination Submission for Budgie$ Best Marketing Campaign of the Year.
    
2. Along with your entry, please fill out the nomination form attached as completely as possible, 
    
3. The deadline for submission is on 18 January 2010.
    
4. Deliberation for the winner of this category is determined by voting of the Congress delegates at the Low Cost Airlines World Asia Pacific 2010 congress.

BEST ANCILLARY INNOVATION AWARD OF THE YEAR

Ancillary revenue generation has taken up a larger focus in the last couple of years. LCCs in particular has been leveraging on different channels to rake in ancillary income to make the business of flying low cost more profitable and innovative through the unbundling of services traditionally offered to passengers. This award recognises the most innovative ancillary revenue model implemented by a LCC through the offering of creative services and products to passengers as well as the strategies it adopted to achieve a high level of commercial success.  

1. Please submit your nomination in Word document format (500-1000 word synopsis with statistics/graphics and pictures to document your marketing campaign)  to lynette.han@terrapinn.com using the subject heading: Nomination Submission for Budgie$ Best Marketing Campaign of the Year.
    
2. Along with your entry, please fill out the nomination form attached as completely as possible, 
    
3. The deadline for submission is on 18 January 2010.
    
4. Deliberation for the winner of this category is determined by the decision of the Judging Panel.

BEST E-COMMERCE INNOVATION OF THE YEAR

Airline e-commerce has revolutionised the way air tickets are purchased. No longer will consumers need to go through traditional distribution channels to purchase an air ticket but rather can choose to go online to purchase what they need conveniently. For LCCs, e-commerce is their bread and butter. It provides the most cost-effective channel for them to secure customers and to provide potential ancillary services for them. This award recognises the LCC that has implemented an e-commerce system that has helped the airline to achieve:

• High commercial success – driven air ticket sales and ancillary revenue growth
• Distribution cost savings
• Increased participation of the customer and ancillary service providers
• Superb functionality to provide more targeted services for customers
• Flexibility and adaptability across all channels to enhance the customer’s experience

1. Please submit your nomination in Word document format (500-1000 word synopsis with statistics/graphics and pictures to document your marketing campaign) to lynette.han@terrapinn.com using the subject heading: Nomination Submission for Budgie$ Best E-Commerce Innovation of the Year.
    
2. Along with your entry, please fill out the nomination form attached as completely as possible, 
    
3. The deadline for submission is on 18 January 2010.
    
4. Deliberation for the winner of this category is determined by the decision of the Judging Panel.

MOST PROMISING LCC-AIRPORT PARTNERSHIP

Open to all airports in the Asia Pacific. Entries should focus on how the airport supports its LCC customers, suppliers and service providers. Judges will be paying particular attention to:
• Innovative marketing strategies used in promoting its locale as a must-visit destination
• Specific initiatives that have been undertaken to enhance the experience of its airline customers
• Infrastructure in place to support suppliers and service providers of low cost carriers.

1. Please submit your nomination in Word document format (500-1000 word synopsis with statistics/graphics and pictures to document your marketing campaign) to lynette.han@terrapinn.com using the subject heading: Nomination Submission for Budgie$ Best Marketing Campaign of the Year.
    
2. Along with your entry, please fill out the nomination form attached as completely as possible, 
    
3. The deadline for submission is on 18 January 2010.
    
4. Deliberation for the winner of this category is determined by the decision of the Judging Panel.

Next big idea   › find out more

official carrier    official travel partner

2010 confirmed speakers   Azran Osman Rani CEO AirAsia X         Bruce Buchanan CEO Jetstar         Reg Macdonald CEO Viva Macau       Stefan Pichler CEO Jazeera Airways         Garry Kingshott Chief Executive Adviser Cebu Pacific     Virender Pal Chief Technology Officer SpiceJet       Anurag Jain Head of Revenue Optimisation SpiceJet       Sanjay Kumar Chief Commercial Officer IndiGo

2009 participating airlines