 Mr Bruce Buchanan,
Chief Executive Officer Jetstar Bruce Buchanan was appointed CEO of Jetstar commencing 1 October 2008.
Bruce participated in the establishment of Jetstar in 2003 and its subsequent launch in May 2004 and has been a critical driver of the expansion of the Jetstar brand and operations both domestically and internationally.
Bruce was previously Group General Manager Commercial, responsible for Jetstars network planning, marketing, pricing, sales and distribution, government relations, strategy and commercial systems.
He has helped oversee the rapid development of Jetstar from its original business case, to its brand and operational launch seen as one of Australias most successful and through a sustainable expansion.
Bruce managed the development of Jetstars value based long haul international model which successfully launched in November 2006 as well as the establishment of the Jetstar brand through commercial partnership with Jetstar Pacific based in Vietnam.
Jetstars Australian operations now serve 20 domestic Australian and 10 international destinations from Australia with an existing fleet of 31 A320 family aircraft and 6 A330-200 aircraft.
Jetstar has achieved profitable returns for the Qantas Group since its inception and achieved a record AUD $118 million Profit before Tax for the 2008 financial year.
Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for 5 years where he was a member of the Travel and Tourism practice area. Bruce has worked for various airlines within Australia, Asia and United States in a wide range of areas including sales, distribution, pricing, marketing, airline loyalty programs, finance and business strategy.
Mr Buchanan has a Civil Engineering Degree from The University of New South Wales, and a Master of Business Administration from The Australian Graduate School of Management and the Anderson School at UCLA.
He is a director of Orangestar.Appearing: Conference Day One- 28 January 2010 9.30am CEO Keynote: Converting challenges into opportunities - Emerging as the leader among the survivors
- Jetstar’s strategy towards expansion of routes and increasing capacity – what are the returns for adopting an aggressive approach despite recent economic uncertainties?
- How has the Jetstar’s business model evolved since its inception?
- What is the vision for Jetstar beyond 2010 and how will it be achieved?
Mr Bruce Buchanan, Chief Executive Officer,
Jetstar 11.20am No-holds barred: Are LCCs growth and profitability during the economic crisis for real?
An exclusive press interview featuring the CEOs of leading low cost airlines who are right now, the shining stars of the aviation industry. This will be your chance to witness a STOP PRESS session where journalists, reporters and aviation writers from Asia’s major TV news channels, newspapers and trade publications rush to get candid first hand news from the leaders on how LCCs became the high earners and profit-makers of the aviation industry despite the economic recession.
The recent economic turbulence forced a number of airlines to consolidate and merge, while others stopped operations, and even more sustained huge losses and underwent major restructuring to survive. How did LCCs leverage on available opportunities to increase their market share and profitability? What did LCCs do differently from other airlines and from each other?
Do not miss the inaugural LCA STOP PRESS session to get the aviation news of the year!
Chief Executive Adviser,
Cebu Pacific Mr Bruce Buchanan, Chief Executive Officer,
Jetstar President Director,
Mandala Airlines Chief Executive Officer,
Tiger Airways Chief Executive Officer,
Virgin Blue Executive Chairman,
Regional Express Chief Executive Officer,
SpiceJet Limited |
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 Azran Osman RaniCEO
AirAsia X
 Bruce BuchananCEO
Jetstar
 Reg MacdonaldCEO
Viva Macau
 Stefan Pichler
CEO
Jazeera Airways
 Garry KingshottChief Executive Adviser
Cebu Pacific
 Virender Pal
Chief Technology Officer
SpiceJet
 Anurag JainHead of Revenue Optimisation
SpiceJet
 Sanjay KumarChief Commercial Officer
IndiGo
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2009 participating airlines
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Pre-conference Summit
27 Jan 2010
Conference Day 1
28 Jan 2010
Conference Day 2
29 Jan 2010
or call +65 6322 2757
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Sponsorship opportunities
Stand out and make a statement by associating yourself with the region's premier aviation conference. Become a sponsor for Low Cost Airlines World Asia Pacific 2010 and reach out to your target audience.
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