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Day 1
21 July 2010
10:00am-5:00pm
Day 2
22 July 2010
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Held concurrently with the Digital Signage World Australia, Kiosk & Self Service will be Australia's only Kiosk & Self Service event
Kiosk & Self Service World Australia is a trade show and one day conference. It is the only event that brings together senior level executives from across a broad range of industry sectors to learn about the benefits of self service technologies, source solutions and form important partnerships.
>> Register for Kiosk
>> Visit the website
>> Send to a friend
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Conference:
Day 1
21st July 8:30am - 17:00pm
- Understanding the Business Case
- Facilities Management
- Content Design, Delivery and
- Management
- The Customer Experience
Day 2
22 July 8:30am - 15:30pm
- Marketing and Advertising
- Project and Risk Management
- Technology and Innovation
- Application Showcase
› Full conference programme
› Add this to my calendar
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If you are in the business of providing world-class Digital Signage service solutions you need to be here.
- Digital Signage World Australia is a marketing solution that generates new business
- Digital Signage World Australia is attended by decision makers
- Digital Signage World Australia is an unrivalled and cost-effective sales and profile solution
- Digital Signage World Australia facilitates meetings between your sales force and key prospects
- Digital Signage World Australia offers sponsorship packages that create year-round advantage
+61 2 9021 8806
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Digital Signage World Day One – Wednesday July 21, 2010 Digital Signage World Day One – Wednesday July 21, 2010
08.50 Opening remarks from the ChairSimon Smith, Consultant, Techmedia Digital Systems 09.00 Capitalising on the market opportunity for Digital Signage in Australia
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The business case for Digital Signage: why a broad range of vertical markets are getting excited
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The state of play in the Australian market: where we are and where you could be
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Setting KPIs to ensure you gain the maximum ROI
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Things to consider for a successful Digital Signage campaign
Charmaine Moldrich, CEO, Outdoor Media Association 09.30 Not if, but how; overcoming planning hurdles to get started in digital signage
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Developing a suitable vision and business case
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Applying structured planning process
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The challenges and importance of internal alignment
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Channel Design - working through the variables
Mark Schroeder, CEO, Emstream and Swordfish Advertising & Marketing
11.00 Creating a viable media platform to attract optimum advertising revenue
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Understanding buyers of video advertising networks to deliver competitive products
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Opportunities for endemic advertising, in-store sales lift, sponsorship and more
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Attracting advertisers and devising pricing solutions for the new medium
Martin Quinn, General Manager, Brand Space, Westfield
11.30 Making the most of your facility through Digital Signage: entertaining, informing, and earning advertising dollars
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Placement: locating your signage to maximise impact and revenue
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Promoting events and ‘up-selling’ to visitors through targeted campaigns
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Getting the mix right: negotiating external and internal advertising space to earn the greatest revenue possible
Dean Hockley, National Sales Development Manager, Bob Jane T-Mart
CONTENT DESIGN, DELIVERY AND MANAGEMENT13.45 A telco teaching sign language: signage in an IP world
Carol White, Director Unified Communications, Telstra
14.15 Boosting customer retention and increasing sales through engaging in-store content
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Retaining customers with a new in-store experience that entertains and informs
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Reinforcing the company brand through the fresh channel of Digital Signage
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Making the most of the store’s capability to promote products and up-sell
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Multi-national rollouts: designing content that best connects with the local culture
Glenn Evers former Senior R&D and Equipment Manager Woolworths 15.15 Customers first: creating content to support and enhance the customer experience
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Development, planning and implementation of a customer experience strategy for huge public events
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Come back next time: designing content that leaves patrons with a memorable experience
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Crowd management: creating eye-catching signage to inform and direct thousands of people
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Scheduling of video and graphics to appropriately support and enhance the delivery of the event
Carla Armanet, Coordinator Strategic and Special Events, Sydney Olympic Park Authority
16.00 Creating an immersive experience: designing new and exciting interactive displays
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Sourcing and delivering content to excite the younger, more technologically-savvy visitor
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Managing infrastructure constraints with consumer demands for bigger, better, brighter
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Training staff in digital technologies to move beyond their traditional roles
Chris Borek Sr Manager Interactive Multichannel Experience Target
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Media Partners
Endorsed by:
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