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Our speakers are offered an unrivalled opportunity to:
- Be seen as industry leaders at the most prestigious meeting place of the year
- Have exclusive access to the most senior decision-makers in the industry
- Meet the industry leaders, understand their needs better, and develop business relationships with them
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Target your market!
For details contact
Amy Miller
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CONFERENCE WORKSHOP - 29 June 2010 CONFERENCE WORKSHOP - 29 June 2010
Using clever marketing and strong branding to help position BRT as the transport solution for your city9.30am Creating a distinct BRT brand that is memorable and
recognizable to potential transit users
- Using specific branding activities to create a consistent,modern and attractive identity for the vehicles themselves and their stops
- Creating a true brand identity through names, logos, colour
schemes and graphics
10am Turning BRT into a unified product that encapsulates the idea of urban transformation
- Emphasizing the key USPs such as speed, reliability, servicefrequency and comfort to separate BRT from other forms of public transport
- Focusing on the positive features that BRT can offer your city
such as alleviating traffic congestion and pollution
10.30am Morning refreshment break11am Using the correct channels to ensure you are communicating
in the right way, to the right audience
- Identifying your customer: undertaking market research tounderstand who is, and will be, riding your service and what value they are expecting
- What is the right channel? From websites to direct mail, use targeted advertising campaigns that will reach specific market segments
11.30am Increase your ridership: attract, cultivate and retain transit users
- Gauging feedback: keep asking your customers for their preferences and expectations to ensure you continue to offer the best service possible
- Taking ownership of your BRT to deliver brand promise and
convince others to believe in your brand
12pm Lunch and end of workshop VISIT LONDON'S FIRST BRT SYSTEM
Effective public transport solutions are essential to meet the demands of the growing London Thames Gateway area. East London Transit (ELT), delivered
by Transport for London (TfL), provides a high quality bus transit service that offers vital links for communities to employment, community services and town centres.
From Ilford to Dagenham Dock, via Barking town centre, East London Transit has transformed the streetscape and smoothed traffic flow for all road users. ELT has delivered brand new buses and bus shelters with the latest real time information as well as dedicated bus routes along a busy urban corridor. New highways design has regulated parking and loading and provided priority for bus passengers while urban realm improvements have rejuvenated busy shopping areas and improved accessibility.
See it for yourself - Register your place today!
See the project for yourself by travelling the East London Transit route and seeing first hand how bus priority is delivered in a busy urban context. Places are strictly limited and allocated on a first come, first serve basis, so book your place now to guarantee your seat!
ยป Register your place now |
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Our speakers are offered an unrivalled opportunity to:
- Be seen as industry leaders at the most prestigious meeting place of the year
- Have exclusive access to the most senior decision-makers in the industry
- Meet the industry leaders, understand their needs better, and develop business relationships with them
| |
Target your market!
For details contact
Amy Miller
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|
Conference:
Day 1
June 29, 8:30am - 5:30pm
Day 2
June 30, 8:30am - 5:30pm
Day 3
July 1, 9am - 4:30pm
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