Mr Tim Riches,
Chief Executive Officer Singapore and Chief Growth Officer Asia Pacific
FutureBrand

With 10 years of experience with FutureBrand, as Strategy Director then Managing Director of FutureBrands Australian business, from July 2009 Tim has taken on the new challenge of CEO Singapore and driving growth around the Asia Pacific region. Tim has degrees in law and philosophy, with postgraduate qualifications in marketing and holds the position of Adjunct Professor to the Faculty of Design at Swinburne University in Melbourne. Over 12 years in the branding sector, Tim has undertaken major strategic projects for clients in most industry sectors, with both local market and international focus. Some of the projects Tim has worked on include assignments with The National Australia Bank, AMP, BHP Billiton, IPPL (Petronas/Indian Oil JV), Unilever, Tourism Australia, Korean Air (JinAir), Ansett & Air New Zealand, Austrade, Yellow Pages, Cricket Australia, Melbourne 2006 Commonwealth Games, Melbourne 2007 FINA World Swimming Championships, Crown Casino and Australias bid for the 2018-2022 FIFA World Cup. Tim is the main Asia Pacific presenter of FutureBrands global Country Brand Index study. In the area of country branding, Tims experience is extensive. In addition to the major event projects listed above, Tim has worked on brand projects with Tourism Australia in the creation of the Brand Australia identity, Austrade and Invest Australia to achieve a more consistent approach to country branding across tourism, export and investment. Most recently, Tim worked on the branding of Australias bid for the 2018-2022 FIFA World Cup a specific way of leveraging Australias strong country brand to improve its chance of success in bidding for the worlds premier sporting event.

Appearing:

Day One Tuesday 27 July 2010

15.30

Country brand, tourism trends and airlines

A brand strength “map” of countries in the Asia Pacific region
The evolving relationship between airline brands and country brands
The vital role of social media in travel brand choice
Highlighting the implications for airline brands of key consumer trends

Mr Tim Riches,

Chief Executive Officer Singapore and Chief Growth Officer Asia Pacific,
FutureBrand

16.45

Panel discussion: Which markets offer the best prospects for growth and do we have the capacity to match demand?

Destination marketing and route development opportunities
Are capacity constraints creating the biggest obstacle to further route development?
The role of the B787 and A350 in creating new hubs
Global airport capacity vs. market demand

Mrs Carly Wieland,
(Moderator)

Principal,
Strategic Energy

Mr Azran Osman Rani,

Chief Executive Officer,
AirAsia X

Mr Jon Hutchison,

Managing Director,
Business Events Sydney

Mr Rowan Sproule,

Director Strategy & Operational Performance,
Tourism Tasmania

Mr Tim Riches,

Chief Executive Officer Singapore and Chief Growth Officer Asia Pacific,
FutureBrand

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