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Conference:
Day 1
27 July 2010, 8:30am-5:30pm
Day 2
28 July 2010, 8:30am-5:30pm
Day 3
29 July 2010, 8:30am-5:30pm
or call +61 2 9021 8808
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Mr Steve Sherlock,
MD Oodles.com In 1997, Steve Sherlock launched a travel agency specializing in German-speaking tours within Australia. After handling many requests from his German clients for rental cars, he decided to build a website to sell car hire via the internet. Before long the car hire side of the business took off.
Between 1999 and 2005, Steve started a number of car hire businesses in Australia, the UK, NZ and the USA. These included RentNewCars.com.au, CarHire.com.au, and VroomVroomVroom.com. Steve says that everything he has learned -- and earned! -- from those businesses has gone into developing the Oodles.com business model and brand.
Steves experience in the car rental space has given him a solid grounding into what online travel consumers want and how to meet their needs. In particular, Steve has re-focused the Oodles business model towards uniquely servicing the specific needs of travel loyalty members globally.
Steve is a graduate of Queensland University of Technology, Australia. He holds a Bachelor of Business Degree, with majors in International Business and German; he is also a qualified travel agent. He is fluent in German, and lived in Europe for a number of years before embarking on his e-travel career.Appearing: Day Three Thursday July 29, 2010 - Travel Technology & Distribution 16.15 Attracting and retaining customers - developing a unique value proposition
- Benefits and challenges of operating a meta-search engine
- Developing a bottom-up approach to raising brand awareness
- Understanding and responding to the needs of frequent customers
Mr Steve Sherlock, MD,
Oodles.com 16.40 Panel discussion: Leveraging social media to create customer interaction and brand awareness
- Making better use of existing channels vs investing resources in newer distribution avenues
- How well do suppliers understand the value proposition of social media?
- Brand management through social media
- Integrating User Generated Content into the booking path
Moderator: Shashank Nigam, Chief Executive Officer, SimplyFlying
Timothy Hughes, Vice President Commercial, Hotel Services Asia Pacific, HotelClub, Orbitz Worldwide
Tom Kelshaw, Head of Digital Australia, Maxus
Steve Sherlock, Founder, Oodles.com Vice President Commercial, Hotel Services Asia Pacific,
HotelClub, Orbitz Worldwide Head of Digital Australia,
Maxus Founder & CEO,
SimpliFlying Mr Steve Sherlock, MD,
Oodles.com |
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Gold Sponsors
Dinner Sponsor
Stream Sponsors
Luncheon Sponsor Day 1
Luncheon Sponsor Day 2
Exhibitor Partners
Media Partners
Endorser
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