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Conference:
Day 1
27 July 2010, 8:30am-5:30pm
Day 2
28 July 2010, 8:30am-5:30pm
Day 3
29 July 2010, 8:30am-5:30pm
or call +61 2 9021 8808
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Mr Shashank Nigam,
Founder & CEO SimpliFlying Shashank Nigam is the CEO of SimpliFlying, the leading airline brand consultancy headquartered out of Singapore, with representation in New York City. Nigam is globally recognized for his views and insights on the convergence of airline branding with PR, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Airlines 2.0, Nigam is the youngest winner of the Global Brand Leadership Award, having led interactive programs for leading airlines, airports and even hotels, globally. Essentially, by driving engaging and profitable conversations between brands and customers.
SimpliFlying.com is recognized as one of the Top 2 blogs on aviation, by FlightGlobal, with its laser-sharp focus on airline brands. On Twitter, Nigam (@simpliflying) is one of the Top 5 most influential on airlines. He actively contributes his thoughts and experiences through keynotes, industry appearances, books, articles and essays as a way of helping the airline industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence. Aviation industry veteran Ludo Van Vooren refers to Nigam ""....as a prophet converting one aerospace business at the time to the brave new ways of Social Media.""
Nigam has received a lot of attention for his ideas concerning airline branding and social media, having been interviewed on CNN Travel, CNBC, MSNBC, Bloomberg UTV, NDTV Profit and in leading press like Airline Business, ATW, The Straits Times, Aviation Week, DARE and The Indian Express over the past year.
Nigam studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. He was born and brought up in New Delhi, spent most of his adolescent years in Singapore and currently resides in Boston and Singapore.Appearing: Day Three Thursday July 29, 2010 - Travel Technology & Distribution 16.40 Panel discussion: Leveraging social media to create customer interaction and brand awareness
- Making better use of existing channels vs investing resources in newer distribution avenues
- How well do suppliers understand the value proposition of social media?
- Brand management through social media
- Integrating User Generated Content into the booking path
Moderator: Shashank Nigam, Chief Executive Officer, SimplyFlying
Timothy Hughes, Vice President Commercial, Hotel Services Asia Pacific, HotelClub, Orbitz Worldwide
Tom Kelshaw, Head of Digital Australia, Maxus
Steve Sherlock, Founder, Oodles.com Vice President Commercial, Hotel Services Asia Pacific,
HotelClub, Orbitz Worldwide Head of Digital Australia,
Maxus Mr Shashank Nigam,
(Moderator) Founder & CEO,
SimpliFlying Post conference workshop – Friday 30 July, 2010 09.00 Beginning of workshopMasterclass:
The aim of this masterclass is to give airport executives a hands-on crash course into airport branding, ultimately helping airports to drive revenue and loyalty through social media conversations. Participants will walk away with a 6-week plan fpr executing a social media strategy at their airports.
Introduction: Web 2.0 and Aviation
- What is Web 2.0 and why is it an important medium?
- Before and after Web 2.0 - how brand conversations have evolved
- The basic tenet - building a community on Web 2.0
- To start from scratch, or to leverage on existing social networks?
- To sell, or not to sell through Web 2.0?
- Risks, and how to overcome them?
- How to get started with Web 2.0?
- How airlines and airports around the world are using social media?
- Case Study: JetBlue Airways
- Case Study: Melbourne Airport
Deep Dive
- Hands-on Simulation exercise
- Finding mentions about their airports on Social Media
- Finding mentions about airlines that fly their airports
- How to identify influencers their airports, on social media
- Basic sentiment analysis
Group Exercise and presentations: Crafting a social media strategy for Airports
- Deciding business objectives
- Web 2.0 integration with traditional media
- Key tools to use
- Convincing the management
- Getting the budget
- Implementation plan
- Presentations of proposals from group exercise
Mr Shashank Nigam, Founder & CEO,
SimpliFlying |
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Gold Sponsors
Dinner Sponsor
Stream Sponsors
Luncheon Sponsor Day 1
Luncheon Sponsor Day 2
Exhibitor Partners
Media Partners
Endorser
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