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Conference:
Day 1
27 July 2010, 8:30am-5:30pm
Day 2
28 July 2010, 8:30am-5:30pm
Day 3
29 July 2010, 8:30am-5:30pm
or call +61 2 9021 8808
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Post conference workshop – Friday 30 July, 2010 Post conference workshop – Friday 30 July, 2010
Morning Workshop: Airports 2.0 – How airports can leverage on social media for brand building09.00 Beginning of workshopMasterclass:
The aim of this masterclass is to give airport executives a hands-on crash course into airport branding, ultimately helping airports to drive revenue and loyalty through social media conversations. Participants will walk away with a 6-week plan fpr executing a social media strategy at their airports.
Introduction: Web 2.0 and Aviation
- What is Web 2.0 and why is it an important medium?
- Before and after Web 2.0 - how brand conversations have evolved
- The basic tenet - building a community on Web 2.0
- To start from scratch, or to leverage on existing social networks?
- To sell, or not to sell through Web 2.0?
- Risks, and how to overcome them?
- How to get started with Web 2.0?
- How airlines and airports around the world are using social media?
- Case Study: JetBlue Airways
- Case Study: Melbourne Airport
Deep Dive
- Hands-on Simulation exercise
- Finding mentions about their airports on Social Media
- Finding mentions about airlines that fly their airports
- How to identify influencers their airports, on social media
- Basic sentiment analysis
Group Exercise and presentations: Crafting a social media strategy for Airports
- Deciding business objectives
- Web 2.0 integration with traditional media
- Key tools to use
- Convincing the management
- Getting the budget
- Implementation plan
- Presentations of proposals from group exercise
Founder & CEO, SimpliFlying
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Gold Sponsors
Dinner Sponsor
Stream Sponsors
Luncheon Sponsor Day 1
Luncheon Sponsor Day 2
Exhibitor Partners
Media Partners
Endorser
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