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Conference:
Day 1
27 July 2010, 8:30am-5:30pm
Day 2
28 July 2010, 8:30am-5:30pm
Day 3
29 July 2010, 8:30am-5:30pm
or call +61 2 9021 8808
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Day Three Thursday July 29, 2010 - Travel Technology & Distribution Day Three Thursday July 29, 2010 - Travel Technology & Distribution
08.30 Registration and welcome coffee08.50 Opening remarks from the Chair
Mr Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation
Travel Distribution: A Changing Competitive Landscape09.00 Engaging with customers across multiple channels
- Reducing product distribution costs as a way of reducing operating expenses
- Optimising the mix of offline and online channels
- Overcoming resistance to direct distribution
Senior General Manager, Network, Revenue Management & Distribution, Malaysia Airlines
09.30 Global distribution network expansion for increased connectivity
- How much has the distribution model changed in light of the carrier’s plans to gain international traffic?
- Selecting the most cost effective distribution channels
- Taking into account differing buyer behaviour patters when distributing in international markets
Executive Manager Commercial, Jetstar
10.00 The future of online travel distribution
- The evolution of the OTA transaction model
- How are OTAs adding value to supplier partners?
- Improving the customer value proposition for online travellers
Chief Executive Officer, Webjet Limited
11.00 Panel discussion: Disruption, change and innovation in the travel distribution market
- Winners and losers in the new competitive landscape
- How can travel agents and GDS’s add value to suppliers and intermediaries?
- Building and marketing brands through alternative distribution channels
- Are suppliers placing too much emphasis on using websites to generate revenue?
Mr Robert Cain, Managing Director, Tourism Futures International Group eCommerce Manager, Mirvac Hotels & Resorts Chief Executive Officer, Webjet Limited Director of Commercial & Revenue Planning, Virgin Atlantic Mr Sebastian Fontanarossa, Director, Hotel Strategy Management Mr Arvind Mehrotra, Executive Vice President & Head Global Strategic Initiatives, NIIT Technologies Ltd
11.05 Online Payments, Fraud and Revenue Optimisation Online Payments, Fraud and Revenue Optimisation11.50 Mitigating the risk of online transactions in the travel sector
- The cost of fraud to the travel sector
- Taking into account the exposure that each payment method brings
- Current fraud trends in travel
- Case studies and services to help you fight fraud
Chief Executive Officer, Retail Decisions
12.15 Ancillary revenue: offering the right product at the right time
- Identify what travellers need at all stages of their journey
- Promote non-core products across multiple customer touch points
- Choose the right partner to deliver the value for your brand
eCommerce Sales Manager - Australia, Mondial Assistance
12.45 Maximising revenue without losing market share
- Achieving the right balance between growing market share through discounting and revenue maximisation
- Measuring and understanding price sensitivity
- Offering value-add components to customers
Director of Revenue Management, CRME, Four Seasons Hotel Sydney, Four Seasons Hotel Sydney
Distribution Sales and Marketing14.10 Google for online travel marketers
- Building your brand with Google
- Connecting travellers at all stages of their journey
- Hot trends in mobile, social and real-time
Industry Lead, Travel, Government and Local, Google
14.35 The role of airlines and distributors in the “inspiration funnel”
- What are the four phases of online travel?
- How consumers get from an idea to going away and making a booking
- The role of airlines, tourism authorities and OTAs in the inspiration funnel
Vice President Commercial, Hotel Services Asia Pacific, HotelClub, Orbitz Worldwide
15.00 Increasing the look-to-book rate
- Promoting brand loyalty and stickiness through compelling content
- Ensuring the user experience is as seamless as possible in order to maximise conversion rates
- Adding functionality to websites to further build consumer engagement and brand trust
Ryan Flanagan, Associate Director – eCommerce, Mirvac Hotels & Resorts
15.50 Meta-search and airline direct – bedfellows or competitors?
- Do meta-searches cannibalise airlines’ natural direct traffic?
- What is the distribution cost of meta-search traffic?
- Is it just about lowest price?
Chief Executive Officer, Wego Pte Ltd
16.15 Attracting and retaining customers - developing a unique value proposition
- Benefits and challenges of operating a meta-search engine
- Developing a bottom-up approach to raising brand awareness
- Understanding and responding to the needs of frequent customers
16.40 Panel discussion: Leveraging social media to create customer interaction and brand awareness
- Making better use of existing channels vs investing resources in newer distribution avenues
- How well do suppliers understand the value proposition of social media?
- Brand management through social media
- Integrating User Generated Content into the booking path
Moderator: Shashank Nigam, Chief Executive Officer, SimplyFlying
Timothy Hughes, Vice President Commercial, Hotel Services Asia Pacific, HotelClub, Orbitz Worldwide
Tom Kelshaw, Head of Digital Australia, Maxus
Steve Sherlock, Founder, Oodles.com
Vice President Commercial, Hotel Services Asia Pacific, HotelClub, Orbitz Worldwide Head of Digital Australia, Maxus Founder & CEO, SimpliFlying
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Gold Sponsors
Dinner Sponsor
Stream Sponsors
Luncheon Sponsor Day 1
Luncheon Sponsor Day 2
Exhibitor Partners
Media Partners
Endorser
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