Mr Fajin Hu, speaking at Aviation Outlook China 2010

Mr Fajin Hu,
Senior Manager of e-Commerce, Sales Department
Air China

Mr. Fajin Hu, graduate from the University of Science and Technology of China in 1997, major in Physics, join Air China in the same year. In 2005, he got a scholarship for one year training in the University of Hawaii for Travel Industry Management. He has 13 years airline experience in various commercial sectors, including Reservation, Sales, Marketing Research, Network Planning and New Product development. He is the founder of Air China e-Commerce department, introducing electronic ticket at the early stage and gradually expand the direct sales and self-service through domestic and 28 international websites with innovative e-marketing activities.

Appearing:

7 July 2010 | Conference Day One

12.10pm

Case Study: Key challenges in executing effective channel management strategies

• Overview: The effect of Internet on revolutionising China’s travel distribution landscapeHow does an airline define and deliver the optimal channel mix? What are the current challenges?Key factors to winning the battle for greater yield – creating a bigger “pie” or revenue dilution?What’s needed to build and implement a preliminary effective channel management model?

Mr Fajin Hu,

Senior Manager of e-Commerce, Sales Department,
Air China

3.10pm

Ancillary Revenue Panel: Rolling out a successful ancillary revenue strategy – production selection, partnerships and implementation

Understanding your customers and identifying key ancillary services that are affordable and appealing to them
Is there a revenue model that can create profit for the airline and deliver the right customer service to passengers?
What are the critical points in developing a successful ancillary revenue model?

Mr Fajin Hu,

Senior Manager of e-Commerce, Sales Department,
Air China

Ms Kimi Jiang,

Head of Sales, Asia Pacific,
HRS - Hotel Reservation Service

Ms Cecilia Leung,

General Manager - Inflight Services,
Dragonair

Mr Kim Hai Lim,

Executive Chairman,
Regional Express

Mr. Liqun Wang,

General Manager of Marketing, Commerce,
China United Airlines

Mr Peter Wiesner,

Senior Vice President - Network Management,
Bangkok Airways