7 July 2010 | Conference Day One

7 July 2010 | Conference Day One »

8 July 2010 | Conference Day Two »

last modified: 28 June '10

8am

Registration

9am

Chairman’s Opening Remarks

Mr Peter Harbison,

Executive Chairman, Centre for Asia Pacific Aviation

The regional aviation market beyond 2010: Opportunities and growth

9.10am

CAAC Keynote: Implementing key macro-policies to increase the competitiveness of China’s civil aviation market

• What are CAAC’s key policies in managing and growing the Chinese civil aviation market?What future liberalisation policies will be implemented to encourage the entry and growth of international airlines in China?

Mr. Boli Shi,

Deputy Director General, Administrator of Transportation Department, Civil Aviation Administration of China

9.30am

International Airport Keynote: The key to building resilient, profitable and mutually beneficial airline-airport partnerships

• Reviewing the recent economic crisis – how did it impact BCIA?How did BCIA collaborate and work with airlines to encourage growth and profitable partnerships?What are BCIA’s future strategies and plans to remain as a leading international hub in Asia?

Dr Zhiyi Dong,

Chairman of the Board, Beijing Capital International Airport

9.50am

International Airline CEO Keynote: Transforming, reshaping and creating opportunities to achieve a leading position in a highly competitive aviation market

Reshaping and rebuilding the aviation business - What’s most important for airlines right now?
How to overcome the challenge of staying cost effective while continuing to expand and grow?
What are Garuda’s vision and plans beyond 2010?

Mr Emirsyah Satar,

President Director & Chief Executive Officer, Garuda Indonesia

10.10am

International Airline CEO Keynote: Setting the agenda to become the World’s best airline

Revelation of Etihad Airways’ story and vision of growth
How did the airline navigate through the recent economy downturn to emerge a strong survival?
Launching new routes, new first class product and the airline’s Inspired Service strategy

Mr James Hogan,

Chief Executive Officer, Etihad Airways

10.30am

Understanding derivatives: Uses, abuses and its importance to the aviation industry

The use of derivatives – how can you use them correctly to reduce airlines’ exposure to risk?
Mitigating risk associated with volatile fuel prices – what are the instruments available to help with fuel cost management?
Year 2008-2009: Lessons learnt from the abuse of derivatives – how can the aviation industry avoid a relapse?

Mr George Ng,

Director, Head of Energy and Metals Products, Asia, CME Group

10.50am

Morning Refreshments

Increasing yield through innovative distribution and e-commerce

11.20am

Case Study: Leveraging on cutting-edge technology to drive China Southern Airlines’ e-commerce business

Exploring how technology helped to develop a secure, convenient and up-to-speed e-commerce system
Increasing online content and functionality to improve customers’ experience and drive ticket sales
Strengthening the airline’s market position through effective e-commerce to reach existing and potential customers directly both in the domestic and international markets

Mr. Junbao Zhou,

Managing Director of Marketing Research and Development, China Southern Airlines

11.40am

Achieving improved market share for airlines through innovative payment technologies and platforms

• How can airlines leverage on the Internet to achieve effective and rapid direct sales in China? Aligning your direct online sales strategy with Chinese consumers’ behaviour to enhance the customer service experience How can partnerships between airlines and third-party payment facilitators work to maximise distribution channels and revenue while reducing costs?

Mr. Chen Yu,

Vice President of Marketing, YeePay

12.10pm

Case Study: Key challenges in executing effective channel management strategies

• Overview: The effect of Internet on revolutionising China’s travel distribution landscapeHow does an airline define and deliver the optimal channel mix? What are the current challenges?Key factors to winning the battle for greater yield – creating a bigger “pie” or revenue dilution?What’s needed to build and implement a preliminary effective channel management model?

Mr Fajin Hu,

Senior Manager of e-Commerce, Sales Department, Air China

12.30pm

Increasing revenue through effective management of payment fraud prevention

Mr Carl Clump,

Chief Executive Officer, Retail Decisions

12.50pm

Airline Distribution Panel: How can full service airlines defray GDS costs to stay competitive when faced with stiff LCC competition?

• Examining various GDS pricing models – have they been working towards the benefits of airlines?How can GDS solution providers work towards providing airlines more flexibility and lower fares?Customisation of GDS services and solutions – what’s ideal for airlines? What do they really want?

Mr Benito Barein,

Director Airline Business Group, Hahn Air

Mr. Fritz Demopoulos,

Qunar's CEO and co-founder, Qunar.com

Mr Bin Hu,

General Manager of Passenger Marketing Department, Xiamen Airlines

Dr Amin Khan,

Senior General Manager, Network, Revenue Management & Distribution, Malaysia Airlines

Mr. Junbao Zhou,

Managing Director of Marketing Research and Development, China Southern Airlines

Mr. Songyan Zhu,

Vice President of Commercial Committee, Air China

Mr Haifeng Liang,

Deputy General Manager, GDS Department, TravelSky Technology

1.35pm

Networking Lunch

How can airlines increase ancillary revenue?

2.30pm

Creating branding and ancillary revenue opportunities through in-flight technology and products

How can airlines leverage on in-flight technology and products to create positive brand image?
Enabling in-flight entertainment and internet services – what are the options?
How can airlines ensure the affordability, convenience and security of such services?
What do airline passengers really want? What are the implications on the in-flight experience?

Mr Charles Ogilvie,

Executive Director, China, Panasonic Avionics Corporation

2.50pm

Boosting airline revenues with hotel online booking engines

Overview of HRS and its partnerships with the airline industry
Identifying trends in the online market

3.10pm

Ancillary Revenue Panel: Rolling out a successful ancillary revenue strategy – production selection, partnerships and implementation

Understanding your customers and identifying key ancillary services that are affordable and appealing to them
Is there a revenue model that can create profit for the airline and deliver the right customer service to passengers?
What are the critical points in developing a successful ancillary revenue model?

Mr Fajin Hu,

Senior Manager of e-Commerce, Sales Department, Air China

Ms Kimi Jiang,

Head of Sales, Asia Pacific, HRS - Hotel Reservation Service

Ms Cecilia Leung,

General Manager - Inflight Services, Dragonair

Mr Kim Hai Lim,

Executive Chairman, Regional Express

Mr. Liqun Wang,

General Manager of Marketing, Commerce, China United Airlines

Mr Peter Wiesner,

Senior Vice President - Network Management, Bangkok Airways

Mr Peter Harbison,

Executive Chairman, Centre for Asia Pacific Aviation

4pm

Afternoon refreshments

Enhancing airline operational performance and efficiency with new technologies and systems

4.30pm

Case Study: Improving airline operational performance and cost management with IT and automation

Implementing IT and automation to drive improved operational performance within China Southern Airlines
How is China Southern Airlines leveraging on IT for future improvements and cost management?
What are the critical aspects of IT that airline CIOs should monitor closely for innovation and up-to-date technology?

4.50pm

Case Study: The role of IT in building and driving Spring Airlines’ effective business model

What are Spring Airlines’ key priorities in building its IT capabilities?
How has IT implementation driven online direct sales and service for the airline?
Exploring mobile technology and innovative advances in enabling self-service check-in services and systems

5.10pm

Aviation IT Panel: Assessing the state of IT infrastructure in the Chinese aviation industry – what’s needed to drive future growth?

Overview of the IT infrastructure in Chinese commercial aviation industry – what has evolved and where is it progressing?
How huge are IT investments in the Chinese aviation industry? What’s important for the Chinese airline CIO?
How can new technologies help Chinese airlines gain traction in costs savings and profit generation?

Mr Jim L. Martin,

Managing Director, ARINC Asia Pacific Division

6pm