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Airlines that attended Aviation Outlook 2009 include:
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 Mr. Tero Taskila,
CCO airBaltic Tero Taskila is the Chief Commercial Officer and Board Member of airBaltic. He has a wealth of knowledge and experience in commercial and strategic management gained from various roles in Asia, South America, Africa, Europe and Middle-East.
In his current role, he is responsible for strategic and commercial aspects of airBaltic, one of the fastest growing airlines in European Union.
Before joining airBaltic, Tero has been instrumental in developing and executing Gulf Air's commercial turnaround program and sustainable growth strategy. His leadership as Chief Commercial and Strategy Officer helped the airline to identify unit cost savings of 8%, yield improvement of 12% and break all time revenue records with downsized and restructured network. Prior the assignment in Gulf Air, he has worked in commercial, strategic and operational issues around the globe. Tero has been working in several roles for Qatar Airways, Lufthansa Group, Mexicana, Royal Brunei Airlines and Finnair, to name a few. He has also worked for airports in strategic and commercial issues. His academic qualifications serve as a right foundation for his work experience. He is pursuing a Doctorate in Aeronautical Engineering at London University. He also holds an MSc in Aeronautical Engineering (Air Transport Management) from the same university as well as business degree from University of Northern Colorado, USA.
Tero is a frequent speaker in conferences, seminars and universities on strategic and commercial issues. He is a regular Lecturer at London City University (in London and Dubai) about Strategy development, Low Cost airlines and optimal business models for airlines. Tero’s lectures are regular also at Bad Honnef Fachhochschule (Private University for Masters degree in Hospitality and Air Transport Management) about Airline Planning -strategy development and implementation, Revenue Management and capacity Optimisation). He is also respected analyst for media on aviation related matters in Nordic countries.Appearing: Conference Day Two - Wednesday 14 April 2010 11.30am Understanding loyalty drivers to develop a loyal and profitable customer base
- Gaining “loyal” not “Frequent” flyers
- Using your loyalty programme and redemption offers as a key differentiator
- How personalisation through your loyalty programme can increase yields
- Creating a new generation of brand evangelists: earning loyalty and maximizing the power of word of mouth marketing
- Generating revenue by selling miles to 3rd parties
Mr. Tero Taskila, CCO,
airBaltic |
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