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Airlines that attended Aviation Outlook 2009 include:
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 Mr Bruce Sweigert,
Travel & Transportation Practice Leader Peppers & Rogers Group Bruce Sweigert’s deep knowledge of the travel and transport industry is strengthened and made relevant by his practical experience in marketing, data analytics, and the creation of effective customer strategies. Bruce’s drive to innovate has been validated through myriad successful projects for major industry players ranging from the world’s largest airlines to start-up low-cost carriers.
Thought Leadership
Having witnessed first-hand the vast changes over the past 16 years that have both threatened and revolutionised this dynamic sector, Bruce is keenly familiar with the real, tangible obstacles to customer-centric transformation. Once paragons of forward thinking and technological advancement, airline companies in particular are now saddled with the outdated enablers of its interconnected business model: cumbersome and highly complex operational legacies, requiring immense financial and human capital to modify them even slightly.
Bruce not only understands the traditional conflicting pressures between operational functions, he also clearly sees the huge potential for the industry in today’s trends toward information transparency and customer empowerment – potential both for economic catastrophe as well as enormous rewards. His vision to increase the customer focus of travel and transport companies has been a unifying theme underlying all his client work, no matter whether the nominal goal is operational efficiency or product differentiation and market re-positioning. And rightfully so: Tomorrow’s traveller is already forming his opinions of how he wants to be treated by his chosen carriers, utterly without regard for the monumental hurdles that those organisations may face in achieving that standard.
His professional counsel has been sought after by airlines, airline service providers and distribution systems in the areas of customer-focused business strategy, distribution strategy, point of sale rationalisation, business process improvement and product offerings re-alignment, both in his home country, USA, and in other regions including the Middle East, Africa and throughout Asia.
Bruce’s native language is English and he speaks fluent Chinese (Mandarin). His education includes a BA in Marketing from The University of Washington, USA, an MA in International Studies from The University of Pennsylvania, USA, and an MBA in finance from The Wharton School at the University of Pennsylvania.
Areas of Expertise
• Understanding travel and transport industry market trends
• Designing and implementing effective organization and technology transformation strategies
• Developing business strategy and financial cases
• Forecasting realistic and reliable competitive scenarios on which to base strategic business decisions
• Improving service delivery chains and processesAppearing: Conference Day Two - Wednesday 14 April 2010 12.30pm Creating long-term profitability: Making the journey from cost containment to customer centricity Mr Bruce Sweigert, Travel & Transportation Practice Leader,
Peppers & Rogers Group |
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