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Airlines that attended Aviation Outlook 2009 include:
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Conference Day Two - Wednesday 14 April 2010 Conference Day Two - Wednesday 14 April 2010
8am Registration and refreshments9am Chairman’s opening remarks
Editor, Arabian Aerospace
9.15am Keynote: Creating brand advantage through innovation and technology
Professor and Chairman Department of Aviation, University of Ohio
9.45am Keynote: Designing the roadmap for improved regulation
and increased liberalization
- Avoiding the broader implications of heightened protectionism during times of increased pressure on demand and yields
- Creating a regulatory framework that supports the industry and the economy
- Lessons from Europe-what learning can the region take from
- Europe to create a less regulated market
Director General, Civil Aviation Authority Lebanon
10.15am Panel session: Creating a stronger industry and economic
growth through visionary aviation regulation and policy
- Balancing protectionism with policies that stimulate economic and tourism growth
- Exploiting “quick wins” that yield results without needing huge policy overhaul
- The move towards commercial freedom and revised foreign ownership structures
- Pushing through despite pressure for protectionism
Managing Director and Editor, Air Transport News Director General, Civil Aviation Authority Lebanon
11am Morning refreshments and networking Customer Retention and Loyalty Strategies11.30am Understanding loyalty drivers to develop a loyal and profitable customer base
- Gaining “loyal” not “Frequent” flyers
- Using your loyalty programme and redemption offers as a key differentiator
- How personalisation through your loyalty programme can increase yields
- Creating a new generation of brand evangelists: earning loyalty and maximizing the power of word of mouth marketing
- Generating revenue by selling miles to 3rd parties
12pm Using the Right Information & Tools for Network Decision Making
- With increasing liberalization and competition in Gulf/Middle East/North Africa, having the right information and tools to plan networks is vital
- Understand the implications of market changes, competitive threats and opportunities, where carriers are making and losing money now, and how networks can best be optimized to generate the most revenue with the most cost-effective use of resources
- Correctly measure network/route profitability
- Using automated network modeling tools – what they are, how they work, and why they are important
12.30pm Creating long-term profitability: Making the journey from cost containment to customer centricity
Travel & Transportation Practice Leader, Peppers & Rogers Group
1.30pm Achieving growth through the optimal distribution mix
- Direct vs Indirect Distribution: is there a shift in control between suppliers and OTA’s?
- The powers of your website as a direct distribution channel that lessens your dependence on OTA’s
- Marketing unbundled offers though your website
- Unbundling using 3rd parties-can OTA’s and GDS make this happen?
Airport Revenue Workshop:
Maximising Aeronautical and Non-Aeronautical Revenue Streams2pm Maximising Aeronautical RevenueThis session will identify important trends in the airline industry, and participants will discuss the potential impacts on route development. Topics to be addressed include:
- Low cost carrier short haul routes – are we approaching the limit?
- Low cost long haul carriers – new route opportunities
- NetThe impact of environmental regulations on route development
- The coming capacity glut – how will your airport be affected?
Effective Route Development
Topics will include:
- Preparing a route development strategy
- Undertaking route analysis and preparing airline business cases
- Evaluating and negotiating airline incentive
- The 5 most common mistakes airports make in route development
Vice President, Commercial, InterVistas Vice President Route Development, InterVistas
3.45pm Afternoon refreshments and networking4.15pm Increasing airport profits thorough ancillary revenues
Commercial Revenue Development
This session will provide keys to maximizing airport profitability through non-aeronautical revenue.
- Non-aviation revenue development strategy
- Creating a retail program
- Terminal and facility design (new terminals and existing facilities)
- Terminal and facility presentation
- Marketing strategy
Implementing an Airport Revenue Development Program
This session will provide guidance to airports for moving from short term revenue recovery to long term revenue growth. Topics will include:
- Short term tactics: six quick wins
- Long term strategies: the powerful combination of route development and commercial development
- Evolving the airport business model to adapt to new realities
Vice President, Commercial, InterVistas Vice President Route Development, InterVistas
4.45pm Chairman's closing remarks and close of conference |
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