Conference:
Day 1
June 3, 9am - 5:30pm
Day 2
June 4, 9am - 5:30pm
Workshop:
June 2, 9am - 5:00pm
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Thursday, June 3, 2010: Conference Day 1 Thursday, June 3, 2010: Conference Day 1
8.50am Chairperson’s opening remarks
Former Chairman, RyanAir; Chairman, Aviation Group, Performance Consultants
EMERGING LCC BUSINESS MODELS9am Keynote address: Prevailing LCC models in 2010 and beyond
- Adopting best tactics of legacy carriers and other LCCs to expand market share
- Balancing between complexity and simplicity in developing business operations
- Ultra LCCs and LCC/legacy hybrid: leveraging their respective advantages
- Expanding networks into established routes, competing in major airports
Chief Executive Officer, Spirit Airlines Executive Vice President of Operations and Customer Service, AirTran Airways
9.40am Keynote address: Implementing a global long-haul LCC service
- Capitalizing on LCC demand in the Scandinavian markets to US and Asia
- Analyzing optimal routes for a sustainable long-haul LCC enterprise
- Mixing low cost philosophy and high fleet utilization
- Incorporating an evolving à la carte model and providing informal and cool service
- Utilizing the downturn to reduce start up risk and secure long term competitiveness
Chief Executive Officer, FEEL Air
10.10am Speed networking
The revolutionary, exciting, and fast-paced way to meet fellow conference delegates and industry peers in one 35 minute session. These brief meetings are the starting point for conversation and networking throughout the conference. Long-lasting, profitable business relationships begin here. 10.50am Morning networking break STRATEGIES FOR CAPTURING ANCILLARY REVENUE11.10am Evolving approaches to LCC revenue management systems
- Overcoming challenges of traaditional revenue management methods
- Incorporating price-optimization analytics to increase profits
- Maximizing revenues for flights regardless of passenger loads
- Looking at rail and hotel for examles of price-optimization success
Senior Director - Industry Strategy, JDA Software Group, Inc
11.25am Panel session: Fees – friend or foe?
- Determining optimal unbundling strategy
- À la carte unbundling vs. all inclusive bundling
- Gauging optimal pricing for service fees
- Impact of well-informed and highly cost-conscious consumers on fee models
Mr. Barry Biffle, Chief Marketing Officer, Spirit Airlines Vice President - Marketing, Sales, Customer Experience, Alaska Airlines Executive Vice President & Chief Financial Officer, Gol Linhas Aereas Inteligentes
1.30pm Profitably expanding distribution and ancillary sales
- Seamlessly combining both traditional and LCC distribution channels
- Interlines and codeshares for LCCs
- Selling ancillaries through all channels
- Determining best practices on incorporating distribution technology
Chief Executive Officer, Radixx International
1.50pm Panel session: Expanding income from off and on-board ancillaries
- Exploring off-board ancillaries for carriers with varying passenger loads
- Securing favorable margins and cross-selling ancillary services to maximize revenue
- Evaluating viability of new and potential on-board ancillary products and services
- Implementing effective employee incentives that increase onboard sales
- Utilizing corporate sponsorships to promote new services and cover capital costs
Former Vice President - Planning and Revenue Management, Frontier Airlines Vice President - Revenue Management, JetBlue Airways President, Ideaworks Company Commercial Director, Viva Aerobus
2.30pm Ancillary revenue showcaseLeading companies in providing ancillary services to low-cost, regional and full-service carriers will make 15-minute presentations highlighting how their business lines can strengthen profitability.
Vice President, General Manager, Datalex Chief Technical Officer, CarTrawler Vice President - Commercial Development, Hostelworld.com
3.15pm Extended Q&A session of showcase presentations3.25pm Afternoon networking break DEVELOPMENTS IN COST CONTROL3.55pm Back to the fundamentals of cost control
- Taking a closer look at aircraft operating costs
- Analyzing latest technologies to reduce fuel burn
- Comparing cost-efficiency of various aircraft designs
Marketing and Airline Analysis, Bombardier Aerospace Commercial Aircraft
4.10pm Panel session: Optimizing your fleet operations
- Diversifying fleet for heavier passenger loads; developing cargo and charter services
- Leasing and purchasing strategies, evaluating the best aircrafts for your business
- Gauging maintenance costs, determining whether to outsource maintenance or provide in-house
Senior Vice President, Operations, Pinnacle Airlines President & Chief Operating Officer, SH&E, an ICF International Company
EXPANDING CONSUMER MARKETS4.50pm Panel session: Maximizing opportunities from loyalty and customer relationship management
- Evaluating the latest loyalty marketing trends
- Using social media to generate brand loyalty
- Implementing and monetizing LCC frequent flyer programs
- Capitalizing on the latest developments in CRM technology
Mr. Frank Kardonski, Director of e-Commerce, Copa Airlines Founder & CEO, SimpliFlying
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