Mr Cenk Soyak,
Managing Partner
Stratech

Cenk is the founder and managing partner of StraTech, a boutique consulting firm focusing on Telecommunications Industry in Turkey and the region. Previously, Cenk was the General Manager and Partner of Ernst&Young Management Consulting in Turkey and provided consulting to Turkcell, Telsim, Azercel and Turk Telekom. Currently StraTech is actively involved in MVNO/MVNE related projects in Turkey, representing infrastructure suppliers and providing consulting. Cenk also manages the www.mvno-turkey.com the only e-publishing for MVNOs in Turkey, leading the MVNO Study Group, consisting of 10+ Large scale companies preparing to launch MVNO operations in Turkey. Cenk has an engineering degree from Middle East Technical University, an Executive MBA Degree from Koç Univerysity and since 2001 is a part-time Instructor at the MBA Program of Istanbul Bilgi University..

Appearing:

Day One: Tuesday 24 November 2009

14.40

Market entry strategies for MVNOs

Business case for MVNOs – is there room for them?
Steps to realising the commercial value of MVNOs
Overcoming national regulatory hurdles
How to build a customer base and add value
Branding and marketing
VAS for MVNOs – what will be the key applications

Mr Cenk Soyak,

Managing Partner,
Stratech

Mr Efe Capar,

MVNO Business Manager,
Turkcell

Mr Bertrand Saloman,

Deputy CEO - Product Development and MVNE Operations - Co Founder,
Transatel

Mr Hakan Demir,

General Manager,
Fenercell

Mr Kurtulus Alic,

Head Enterprise Marketing and New Business Development,
Vodafone

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Mr Cenk Soyak,Managing PartnerStratech

Market entry strategies for MVNOs

Mr Cenk Soyak,
Managing Partner
Stratech