Day Two: Wednesday 25 November 2009Day Two: Wednesday 25 November 2009
09.00 Chairman’s opening remarks
Senior Advisor, Yankee Group and Principal Consultant, Wireless 20/20, Yankee Group and Wireless 20/20
Mobile broadband – the ultimate enabler09.10 Keynote address: The evolution of wireless broadband
access technologies in Russia and the CIS
- Wireless broadband access via Wi-Fi and WiMAX as extension of fixed broadband
- The creation of seamless telecommunications space in Moscow
- What are the drivers and conditions needed for successful deployment? Business models and best practices in Russia and CIS
Vice President, Strategy and Development, Comstar UTS
09.40 Monetising the business opportunity of mobile broadband in
Eurasia
- The business case for mobile broadband in Turkey and throughout Eurasia
- What is the market demand?
- Mobile broadband business models and positioning strategies
- How to select the right mobile broadband technologies and where in the network?
Vice President Corporate Communications, MTS
10.10 Keynote panel: Challenges faced connecting the under
connected across the region – is mobile broadband the
answer?
- Bridging the digital divide in Eurasia – what are the opportunities for operators
- Infrastructure requirements and challenges
- What type of subscribers will dominate the mobile broadband customer base?
- What proportion of the broadband market will be accounted for by mobile broadband, both in terms of connections and households?
- How much ARPU will subscribers generate and how will this change during the next five years as the subscriber base develops?
- What is the total revenue opportunity, and which segments and markets have the greatest revenue potential?
Mr Orhan Buday, Senior Representative, Azercell Head Central Europe, Africa and Asia, Vodafone Internet Services General Director, Eagle Mobile
11.30 WiMAX – the market potential in Eurasia
- The latest forecasts for market size and value in Eurasia
- For whom is mobile WiMAX the natural migration path
- What are the investment drivers and conditions needed for successful deployment?
- How can mobile WiMAX entrants differentiate themselves from incumbent operators?
- Key risks and threats to mobile WiMAX
12.00 Key factors to the success of LTE
- LTE ecosystem - addressing operator challenges and market requirements
- LTE - evolution and migration aspects
- Business implications – investment protection, improved price position bit per second and decrease in TCO
- Service focus – enriching customer experience
Mr Levent Koksoy, Head of Network Solutions Subregion TEC, Nokia Siemens Network
Driving revenue growth through value added
services12.30 Building a profitable VAS network
- Customer appetite for VAS in Eurasia
- VAS deployment challenges and outcomes
- Adapting VAS strategies to different markets and users
- Next generation content, mobile TV, mobile social networking, mobile search, what will be the key applications?
VAS Marketing Director, Eagle Mobile Ms Ceyda Yildrim, VAS Director, AVEA
13.10 Networking lunch break14.10 Case study: Building your customer base and generating
new revenue through VAS
- Selecting the right product, for the right person, at the right price at the right time
- Ensuring wide uptake of services by building simplicity into service offerings and personalising preferences
- Selling the VAS proposition – boosting usage across the client base through an effective marketing campaign
14.40 Case study: Going to market - successful service launch
strategies
- Creating new services with distinct target markets
- Developing a service launch strategy
- Deciding on a promotional campaign appropriate for your target market
- Pricing and bundling IPTV services
Vice President of Marketing, TTNET
15.10 Selecting the right services to launch in Eurasia
- What is the Eurasian market demand for IPTV product and services
- How can services be cost effectively marketed and monetized?
- How many subscribers are needed & what is the pivot point for a profitable service?
- What are the key characteristics that are shared by services that stick?
Director , Ucom Universal Solutions
15.40 Afternoon refreshment break16.00 Focus Groups
· Mobile broadband
· VAS
· MVNO
16.30 Chairman’s closing remarks
Senior Advisor, Yankee Group and Principal Consultant, Wireless 20/20, Yankee Group and Wireless 20/20
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Silver sponsor:
Exhibitor:
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