|
Pre Conference Workshop - Monday 7 September 2009
|
09.00 | “Enabling the path to LTE: Leveraging superior network intelligence for smooth and faster roll out of LTE network and services”
Key benefit: This workshop will provide a fresh perspective on LTE development and deployment issues and challenges with an exploration of the most advanced and innovative test and monitoring tools and techniques, illustrating a path to LTE through the whole technology lifecycle, from initial design test in the labs to troubleshooting and network management tasks in operation. At the end of the workshop participants will gain a deep understanding of the most evolved techniques and trends in LTE test and monitoring and will be able to master the challenges posed by the evolution of modern wireless technologies with particular attention to the impact of network maintenance strategies on the business case.
Why this subject is important right now: The exponential data traffic increase in current and future networks dictated by 3G+ services requirements, the complexity of access networks, and high customer expectations in terms of quality of service are all driving a significant need for a new and innovative end-to-end mobile Network Test and Monitoring approach. The ability to increase network performances and reduce operating costs at the same time, will be a key to manufacturers and operators’ success.
What people will gain:
After attending the workshop people will have awreness of how to use innovative solutions that allow to:
- identify areas of quality degradation faster and more efficiently
- increase operational efficiency by reducing time to network problem resolution
- reduce time spent on complex analysis of network data and focus attention directly to those network performance data which provides a timely identification of potential sources of revenue loss
- find the right balance between quality and coverage as traffic loads increase
- minimize capital and operational expenditures
- turn network data into actionable information faster to increase QoE more efficiently
- use effectively data aggregation, dashboards and KPI trend analysis
Lisa Phillips, Manager Technical Business Consultancy – APAC Network Monitoring, Tektronix Communications
|
|
Day One, Tuesday 8 September 2009
|
08.30 | Registration and welcome coffee
|
08.50 | Opening remarks from the Chair
|
| |
|
| Policy, Regulation and the NBN |
|
09.00 | The NBN: A review of the outcome and opportunities created
- The role of high-speed broadband in stimulating the growth of the digital economy
- The NBN infrastructure decision in context
- Implementing the appropriate policy levers to preserve competition
|
| | Mr Richard Windeyer, Acting First Assistant Secretary, NBN Strategy, Department of Broadband, Communications and the Digital Economy
|
09.30 | Transitioning to next generation networks: regulatory implications
- Australia’s broadband future
- The fixed line market- correcting the structural imbalances
- Content regulation and Internet filtering
|
| |
|
09.55 | Broadband in Australia: where to next?
- Is the government’s proposed PPP funding model the best option for Australia?
- Is the FTTP network right for Australia and why?
- Who will be the winners and losers?
- Implications of this announcement on the competitive telecoms landscape
|
| | Mr David Quilty, Group Managing Director, Public Policy and Communications, Telstra Mr Chris Althaus, Chief Executive Officer, Australiam Mobile Telecommunications Association
|
10.45 | Speed Networking and Morning Tea
|
| Achieving Competitive Advantage |
|
11.45 | Security as a service – Creating highly positive customer experiences and brand differentiation in a competitive market
|
| |
|
12.15 | The future of telcos in the 21st century
Managing the transition from (POTS) to a provider of multi-faceted communications services
- New revenue opportunities created by technology and new services
- Leveraging competitive advantage to achieve innovation and differentiation
- Margin expansion and ARPU growth in a down economy
- Moving away from a focus on the product – reaping the rewards of a customer-centric strategy
Christophe Bur, Executive Director Strategy Planning and Operations, Telstra Product Management
|
12.45 | Competing as a challenger brand
- Competing with incumbent operators within the current market and regulatory structure
- Differentiation through competitive offerings
- Achieving scale and generating higher profit margins
- Impact of disruptive technologies – opportunities and implications
|
| |
|
13.15 | Lunch
|
14.15 | The competitive advantages of LLU
- Next generation broadband deployment options
- Scoping the potential to go beyond LLU – the role of FTTx
- Operating as a genuine challenger in telecoms
- What will the key drivers of value look like in the near future?
|
| |
|
| Finance, Consolidation and Rationalisation |
|
14.45 | Financial outlook for the telecoms industry
- Where is the focus for telecoms financing in the next 12 months?
- Effect of global economic downturn on cash flow and finance
- Will tumbling market prices drive further consolidation?
|
| |
|
15.15 | Panel discussion - Attracting finance and investment in a low-growth environment
- Proactively using the downturn to improve competitive position
- Is preserving cash the new KPI?
- Is restructuring and consolidation the endgame?
- Alternative ways of funding deals
- Managing investor expectations
- Effect of NBN on industry consolidation
|
| | Mr Ian Martin, Analyst, Telecommunications Equities , RBS Equities
|
| Revenue Generation and Profitability
|
|
16.00 | Afternoon Tea
|
16.30 | Riding the storm – recession strategies for mobile operators
- How to be innovative in a low-growth environment?
- Evaluating the product portfolio – which services will increase ARPU and drive consumer interest?
- Avoiding commoditisation by driving growth higher in the value chain
|
| |
|
17.00 | Panel discussion - Is the telco industry recession proof?
- Strategies to deliver revenue in tough economic times
- Managing the decline in fixed-line revenues
- Attracting and retaining customers through bundled solutions
- Executing a winning multi-play strategy
- Why investment in networks should continue
- Reduced discretionary spending: impact on the handset and mobile market
- Is there room for growth in a down economy?
|
| |
|
17.45 | End of Day One & Cocktail Reception
|
|
Day Two, Wednesday 9 September 2009
|
08.30 | Arrival and welcome coffee
|
08.50 | Opening remarks from the Chair
|
| |
|
| Technology, Innovation and Change |
|
09.00 | Transitioning to an all-IP network – state of play
- Managing the challenges towards smooth network migration
- Remaining competitive by generating greater scale and capacity
- The operator’s role in creating a seamless end-user experience
- Adding new and differentiated services while reducing network complexity, Opex and Capex costs
|
| |
|
09.30 | Telco 2.0 – the imperative for change and the implications?
- Forces at work demanding transformation
- Telecom NZ’s strategy
- Telco 2.0 – the two sided business model
- Key building blocks
- Key challenges
|
| |
|
10.00 | Opportunities and challenges for broadband wireless access technologies: HSPA+, WiMAX, LTE |
| |
|
10.30 | Morning Tea
|
11.00 | Critical success factors for the rollout of evolved 3G
- Is HSPA+ facing early redundancy as the time frame for the commercialisation of 4G edges closer?
- Who is going to take over the cost of building coverage in rural areas?
- When will LTE become more economically viable and will LTE be for everyone?
- Do we need GSM, 3G and 4G in the future?
- What about 3G in the 900 MHz?
|
| | Mr Bjorn Amundsen, Vice President and Head of Mobile Network Coverage, Telenor Norway
|
| Partnerships and Alliances |
|
11.30 | Managing and monetising the fast rise of Mobile Broadband
- The rise of Mobile Broadband: increasing penetration of smartphones, netbooks, and all the networked devices coming soon (eg. Kindles, fridges, TVs)
- The coming flood of data: the exponentially increasing volumes of data coming from these new devices
- Carrier Challenges: bandwidth and capacity planning and management, infrastructure leverage and time to market, maintenance of user experience, increased demands on storage, measurement and analytics to understand these huge data volumes
- Carrier Opportunities: Growth: acquiring new data customers, launching new products and services; Improved retention via service differentiation; building a 360 degree view of the customer to develop
|
| |
|
12.00 | Panel discussion - From carriage to content – how Web 2.0 is driving innovation in telecoms
- Telcos as content providers
- Own, partner or arms-lengths arrangements – what arrangements will make most sense between players?
- Collaboration or competition – how do telcos view internet businesses?
- How important will cross-platform services and interoperability be?
|
| | Mr Jason Romney, Head of Media Delivery, Telstra Media, BigPond , Telstra Corporation Limited
|
12.40 | Lunch - Sposnosred by
Luncheon Address: Renato Trentin, General Manager - Australia and New Zealand, Bytemobile
|
13.40 | Panel discussion - The regulation and ownership of content – is this the new regulatory battlefield?
- How much of a gatekeeper role should carriers and ISPs play?
- Effective ways of addressing piracy over p2p networks
- Devising business models and commercial agreements for content revenue sharing
- Optimising pricing and subscription models to encourage consumer uptake while protecting content
|
| | Mr Ben Liebmann, Vice President, Licensing (Australia/New Zealand), FremantleMedia Enterprises Mr Gavin Parry, General Manager, Digital Services and Brand Development, Sony Music
|
| Future Service Delivery |
|
14.20 | IPTV – coming to a screen near you?
- IPTV in the context of the digital home
- The convergence of the PC and TV and opportunities for content providers
- How can telcos and ISPs market video services?
|
| |
|
14.50 | Future content services and next generation networks
- Overview of the TiVo-Internode partnership
- How to increase ARPU in an unmetered world
- Cross-sell/upsell opportunities and competitive bundling
- Future initiatives in unmetered content
|
| |
|
15.20 | Afternoon Tea
|
15.50 | Real-time business and M2M: the next growth wave in global communications
- M2M is emerging as a key tool for improving business efficiency
- Opportunities for growth and expectations of M2M market
- Services simplifying M2M
- Where the M2M market is today
|
| |
|
16.20 | Optimising retention using the consumer-centric model
- Building & retaining subscriber bases of size and value
- The hunt for share of the customer wallet
- Does segmentation really work in the fast moving world of telcos?
- Multi-channel role in managing the moments of truth
|
| | Ms Karen Ganschow, Executive Director, Relationship Marketing, Telstra Consumer and Channels, Telstra Corporation Limited
|
16.50 | Panel discussion: Monetising mobile services – are we there yet?
- Assessing the merits of the ad-funded model
- Content distribution through mobile – challenges and considerations
- Business models and revenue share agreements for content owners
- The growth of off-deck portals – how can telcos preserve the relationship with the customer?
|
| | Mr Nick Love, Business Development Director, Fox Interactive Media Mr Ben Liebmann, Vice President, Licensing (Australia/New Zealand), FremantleMedia Enterprises
|
17.30 | End of Day Two
|
