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Day One, 12th May 2009
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8.50am | Chairman’s opening remarks
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| SETTING UP THE INFRASTRUCTURE TO ACCEPT NFC – CREATING A SYMBIOTIC ECOSYSTEM |
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9am | Keynote: Addressing the revenue sharing, infrastructure readiness, and secure transaction related challenges
- What does commercial rollout look like today?
- Understanding what it will take to move out of the pilot and into the commercial realm
- Comprehending the hold ups in deploying handsets to the mainstream
- How can all members of the ecosystem work towards making this a reality?
- Expectations – the view from both sides of the fence
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9.20am | Keynote: How mature is NFC? What is the interplay between technology and business models
- The NFC platform: a combination of existing infrastructures in a new operating Model backed by standards
- How close are we from seeing the first commercial deployments
- Payment & transport are obvious but what else to drive the eco-system
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9.40am | Keynote: Addressing the state of the NFC Technology and
Eco System Development
- Providing mobile network operators and service providers with state of the art solutions for uptake of NFC solution
- The relevance of standard compliance and interoperability with existing infrastructure
- Addressing the huge latent demand for a large variety of NFC solutions beyond the mobile market
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10.10am | Keynote: The Mobile payments landscape - who are setting the scene ?
- Update on Mobile trends and initiatives
- Update on what the European Payments Council (EPC) are doing on Mobile - EPC Mobile Roadmap
- Update on the EPC and GSMA cooperation on NFC proximity payments (TSM etc)
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| | Dag-Inge Flatraaker, Head of Group Interbank Infrastructure & payment Systems Strategy, DnB NOR & Chair, European Payments Council
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10.40am | Q&A with Keynote Speakers
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10.45am | Morning Coffee
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| NFC TECHNOLOGY IN PRACTICE – CURRENT BUSINESS MODELS |
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11.15am | Panel discussion: Commercialising NFC by selecting the
business model of the future
- How have operators, service providers, banks and handset manufacturers come to an arrangement?
- Looking at what has worked in other regions and industries – what lessons can be learnt?
- Ensuring the proposition is still attractive to the consumer
- Understanding the needs and motivations of all members of the ecosystem
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12pm | NFC chipcard ticketing for public transport in Austria
• Mobile purchase and mobile Payment in preselling conditions
• Mobilising VDV-KA chipcard standard through Integration in the secure element, user interface, OTA processes and mobile payment
• Precommercial pilot together with national railway operator ÖBB
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12.30pm | Panel discussion: Building on the emerging smart ticketing and electronic payment systems trend that has brought NFC this far
- Looking at the key findings - the interrelationships of transit authorities, merchants, and financial institutions
- Understanding the key failings – finding commonality and difference
- Evaluating culturally driven outcomes in the market
James Fang, Director, Bay Area Rapid Transit Authority
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| | Thomas Parker, Executive Manager, Transit System Compliance - San Francisco Bay Area Rapid Transit District
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1.10pm | Networking lunch
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2.15pm | Why SIM OTA capabilities becomes increasingly important
- Bearer Independent Protocol use cases
- SIM as the Secure Element provides flexibility but comes with challenges
- Ability to have delegation of authority without comprising overall card security
Jari Nyholm, Director Product Management, SmartTrust
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| | Jari Nyholm, Director - Product Management, SmartTrust AB
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2.40pm | Case study: The role of the Trusted Service Manager within
the NFC framework
- Analysing the role which the TSM played in the pilot
- How else could have the role played been met?
- Looking at execution – problems and successes along the way
- From trials to commercial services
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3.10pm | From the trial stage to commercial deployment: what steps
can be taken to drive NFC roll-out?
- Ecosystem and market progress over the last 12 months
- Role of Service provider and MNO
- eCouponing: the next NFC application
Pimsai Chichareon, NFC Marketing Manager, Gemalto
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3.40pm | Speed Networking
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4pm | Afternoon Tea
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| THE TECHNICAL CHALLENGREMAINING PREVENTING MASS VOLUME DEPLOYMENT |
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4.20pm | Panel discussion: Ensuring designers and manufacturers
make the right technology decisions that will lead to
profitable strategies and roll-outs
- Developing around the building of a NFC-Forum standardized technology architecture
- Building on existing communication infrastructure – what are operators and merchants looking to integrate into their networks?
- Supporting future NFC-forum standards
Lars Ingvard Hoff, Project Manager & Researcher, Telenor
Bernhard Murtz, Principal Consultant, Enterprise Services,
T-Systems
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5.20pm | Chairmans closing remarks
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5.30pm | Networking drinks reception
Sponsoredy by:
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Day Two, 13th May 2009
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8.50am | Chairman’s opening remarks
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| INTEGRATING WITH VERTICAL MARKETS – EVOLUTION OF THE NFC VALUE PROPOSITION
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9am | Keynote: Determining the role of the financial services sector in making mobile commerce a global reality
- Looking at the present payments market and what consumers have to choose as a guide to the future
- Analysing the models on the table – in an ideal world what would the business model look like
- Understanding the constraints and technical elements which need to be in place
- Developing plans for advanced payments systems
Dion Lisle, SVP - Growth Ventures and Innovation, Citibank
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| | Dion Lisle, SVP - Growth Ventures and Innovation, Citibank, N.A.
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9.20am | Keynote: Person to Person payments through your mobile
phone – the potential and the reality
- Is there a market for this service and if so, why?
- What does the business model look like?
- Looking at the potential role of the banks
- Utilising P2P as a vehicle for tapping into the un-banked and generating new customers
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9.40am | Accelerating the Adoption of NFC on a Global Scale: Payments and Beyond
• Why are there so many NFC pilots and no broader commercial rollouts?
• Breaking down barriers and adding value to all players in the NFC ecosystem
• Bridging the technology on the hardware side: creating an enticing offer for the consumers to do more with their handsets (loyalty, prepaid, smart tags)
• Offering services through a unique platform: a gateway to deliver the applications that hold the most value to the consumers
• Call to action: creating an industry organization to propel adoption
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| | Steve McRae, Senior Vice President Business Development, TranZfinity Inc
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10.30am | Panel discussion: Finding the regulatory, structural and
operational path for advanced payment acceptance in retail
stores
- Getting buy-in to the advantages of m-commerce from operators
- Looking at the various business models which have proved successful in this space
- Evaluating the commercial benefits in the long run
- The progress to date - Understanding the key obstacles and how they can be overcome
- Addressing the issue of cross border transactions
David Brendl, m-Commerce & NFC Product Development
Manager, Telefonica O2 Czech Republic
Dag-Inge Flatraaker, Head of Group Interbank Infrastructure
& Payment Systems Strategy, DnB NOR & Chair, European
Payments Council, M-Channel Expert Group & EPC
Standards Support Group
Alex Rolfe, Editor, Mobile Payments World
Saadi Hussain, Head of Commercial Proposition, BT Global
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| | Saadi Hussain, Head of Commercial Proposition, BT Global Services David Brendl, m-Commerce & NFC Product Development Manager, Telefonica O2 Czech Republic
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11.15am | Morning coffee
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| UNLOCKING FUTURE SERVICES THROUGH NFC |
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11.45am | NFC for Today : Examples from an emerging market
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12.15pm | NFC Applications Enable Merchants to Provide Next-
Generation Shopping Experience & Promotions
- Pre-Purchase: NFC Mobile Advertising using Smart Posters and OTA drives traffic to stores
- Purchasing: Personalized and location-based NFC vouchers call customers to real-time action
- Purchasing: Real-time product reviews and product comparison using NFC tags enhance customer satisfaction
- Post-Purchase: Follow-up OTA promotions and vouchers and quick customer satisfaction surveys
Mick Mullagh, CEO, ViVOtech
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12.20pm | Panel discussion: Evaluating the proposition from a retail
angle as more merchants commence planning for mobile
payment acceptance
- What will it take to get retailers to prepare a migration path to accept and adopt the hardware, software, and servicesrelated to enable mobile proximity payments?
- The model is best adopted – customer payment convenience vs. possible sales and marketing benefits
- Improving customer affinity through proximity mobile payment options
- Creating point-of-sale readiness for timely enhancements - who bears the cost for deploying terminals?
Markus Egger, Group Technology Manager, Selecta
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12.45pm | Networking Lunch
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1.45pm | Tap2Pay - a Telenor FutureSIM project
- Scope and vision
- Status
- Key learning so far
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3.10pm | Chairman’s closing remarks and close of conference
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3.30pm | Panel discussion: Continued enhancements around
transactional data management and security
- Looking at the criteria of the banks and credit card companies – how can they be met and who has the solutions?
- rotecting NFC peer-to-peer communications
- Balance between state-of-the-art security and a high level of performance
- Delivering third party applications securely through the use of NFC
- Is UICC a feasible and acceptable option?
- Looking at secure OTA capabilities
- Gaining the confidence of the general public in secure NFC applications
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