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Workshop 1: Monday 2 November 2009
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| Implementing a multimedia campaign |
Objective
You will learn in this practical workshop how to combine these essential elements in your marketing strategy to successfully retain your customer.
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08.30 | Registration and refreshments
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09.00 | Business has changed
- Small is the new big – expand into Africa and globally
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09.30 | Mass media vs. new media
- New media and how it can promote your business
- New media and your children
- New media and how it can promote yourself
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10.00 | Keeping in touch and up to date with global
trends and markets
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10.30 | Morning refreshments and networking
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11.00 | Social media tools such as Twitter, Facebook,
Youtube, Wikipedia, Linkedin etc.
- Social media for your business
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12.00 | Tools available through Google
- Google mail
- Google Apps
- Google Adword and Analytics
- Advertising on Google
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| | Mr Connie Molusi, Chairperson, African Media Entertainment ("AME"), South Africa Mr Ryan Till, Chief Operating Officer, Primedia Broadcasting, South Africa
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13.00 | Networking lunch
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14.00 | What is WEB 2.0 and why is so important for
your business
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14.30 | Future trends
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15.00 | Afternoon refreshments and networking
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15.30 | G2 and Google android
- Unbundling of broadband
- Cellphones and laptops merge to become communicators
- Search engine within Facebook
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16.00 | Case studies
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17.00 | End of workshop
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Conference day one: Tuesday 3rd of November 2009
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| Keeping in touch and up to date with global trends and markets |
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08.00 | Registration and refreshments
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08.45 | Chairperson’s opening remarks
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| Big picture |
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09.00 | Keynote address: Accessing new markets in competitive times
- Gaining access to new markets and expanding your African reach
- Cost control strategies to ensure growth in competitive markets
- Creating value for shareholders and increasing revenue streams
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09.30 | Keynote address: Business strategies for increased
profitability
- Aggressive growth strategies for the 21st century broadcaster
- Ideas to thrive in turbulent times – what are Africa’s leading broadcasters doing differently?
- Defining yourself as a market leader in a competitive market
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10.00 | Keeping in tourch and up to date with global trends and markets |
| | Mr Jason Lobel, Regional sales director: Sub-Saharan Africa, NDS Limited, United Kingdom
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10.30 | Morning refreshments and networking
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| Investment and financing |
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11.00 | Investment opportunities in Africa
- Innovative methods for financing growth
- Available funds for current and future projects
- Anticipated returns – short; medium and long term
- Attracting investment through private equity deals and other mechanisms
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| Content and programming |
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11.30 | Keynote international perspective: Generating revenue and
viewership through a world-class offering
- Driving traffic and generating viewership
- Remaining competitive and differentiating your offering
- Expanding customer choice and ensuring satisfaction
- Getting returns through a strong content offering
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12.00 | Case study: CANAL Horizons’ turnaround strategy
- New product ranges to suit both high-end and low-end customers
- The importance of content: both premium and local
- Developing new services to satisfy high end customers and increase ARPU
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12.30 | Panel session: Developing international partnerships and
increasing revenue streams
- Co-productions – ensuring international quality and standards
- Profitability in international partnerships – maximising returns
- Where are the opportunities?
- Content distribution preferences and impact on viewership
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| | Pallen Chiu, Strategy and Digital Media Manager, MTV Networks Africa, South Africa
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13.15 | Networking lunch
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14.15 | Panel session: Economics of producing award-winning content in the African marketplace
- Remaining competitive and differentiating your offering
- Getting African content to the market
- Engaging audiences and generating viewership
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| | Mr Stan Joesph, Director: New Business Development, Ochre Media, South Africa
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| Structure and regulation |
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15.00 | Enabling sector growth through efficient and effective policy planning and implementation
- The role of the policy-maker in assisting and enabling growth
- Digital migration: how are broadcasters faring, and what can Africa’s policy-makers do to enable a smooth transition?
- Promoting local content development and creating an economically thriving environment
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15.30 | SPEED networking and afternoon refreshments
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16.00 | Regulators’ panel session: The regulators’ role in a changing landscape
- New licenses – are regulators keeping up with an evolving terrain?
- Enabling increased competition
- Qualifying for broadcasting rights – what do regulators look for?
- Spectrum management and allocation
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| | Dr. Mashilo Boloka, Director: Broadcasting Policy, Department of Communications, South Africa
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| Innovation and technology |
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16.45 | Case study: Multi-Service provisioning over Microwave Link |
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17.15 | Panel session: Digital broadcasting update
- HDTV – growing viewership and ad revenues
- Challenges in transmission and distribution
- Accommodating consumer demand for HD content
- Maximising the digital opportunity
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18.00 | Chairperson’s closing remarks and end of day one
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Conference day two: Wednesday 4th of November 2009
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08.45 | Chairperson’s opening remarks
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| IPTV |
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09.00 | IPTV deployment and uptake and returns
- Delivery solutions for IPTV
- Cost models and revenue generation
- Broadband – redefi ning your business offering
- Convergence and cross-media platforms – generating revenue through multimedia campaigns
- Uptake analysis and future predictions
Suhayl Esmailjee, Chief Operating Officer, Zuku, Kenya
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09.30 | Panel session: Launch strategies and market opportunities
- Subscriber access strategies and opportunities
- Content consumption and demand – knowing your market
- Aligning strategy, content and market conditions
- Personalising content and maximising revenues
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10.15 | Case study: Discovering new markets and revenue through new webcasting technologies
- Reaching global audience including those without broadband using peer-2-peer TV streaming technology
- Targeted ads through user behaviour and geographical location
- Audience for small content producers like independent TV shows and documentaries
- On-demand and subscription based services
- More control for content owners
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10.45 | Morning refreshments and networking
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11.30 | U-TURN: Create your own conference agenda
This is your chance to shape the conference
agenda. You select the topic and presenters. So bring along your ideas and get ready to make a name for yourself.
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| Broadcast TV and radio |
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12.00 | Panel session: Analysing Africa’s broadcast radio sector and
investor opportunities
- Developing robust content offerings and business models
- Enduring fi nancial constraints through sound business models and content offerings
- Creative advertising strategies and revenue generation
- Radio on the internet – opportunities for connecting Africa
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| | Mr Connie Molusi, Chairperson, African Media Entertainment ("AME"), South Africa Mr Ryan Till, Chief Operating Officer, Primedia Broadcasting, South Africa
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| New media opportunities |
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12.45 | Moving with the times – convergence opportunities for print media
- Integrating cross-platform services for ease of use
- Traditional print media’s adaption to this changing landscape
- Success stories – learn from those walking the talk
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| | Mr Ian Fernandes, Managing Director: Nation Digital Division, Nation Media Group, Kenya
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13.15 | Networking lunch
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14.15 | Case study: The VUZU.TV success story
- Revolutionising the end-user experience through innovative offerings in new media convergence and broadcasting
- Integrating social networking with TV – how the two platforms compliment each other
- Getting to your target market and growing viewership
- What makes this business model profi table and sustainable?
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14.45 | Online media and content
- Developing successful and profi table business models
- Generating profi ts through innovative market offerings
- Exploiting revenue opportunities for cross-media platforms
- Trends and predictions for uptake and usage
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| Cable and satellite TV |
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15.15 | Defining your business proposition in competitive times
- Focused case study on revenue creation for the African broadcaster
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15.45 | Afternoon refreshments and networking
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16.15 | The future of cable and satellite TV in Africa
- Successful revenue models
- Analysis future potential and demand on satellite bandwidth and services
- Exploiting revenue opportunities in terrestrial broadcasting environments
- The future potential and impact of broadcast technologies
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16.45 | Panel session: Trends and uptake of Pay TV services in Africa
- Evaluating viewership potential and trends
- Overcoming monopolised markets; restrictive regulation
- Generating audiences and attracting new business
- Defi ning your business proposition in competitive times
Dimitri Martinis, Head: Regulatory Affairs, On Digital Media |
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17.30 | Chairperson’s closing remarks and end of conference
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Mobile Content Day Thursday, 5th of November 2009
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08.00 | Registration and refreshments
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08.45 | Chairperson’s opening remarks
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| Big picture |
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09.00 | Exploiting mobile media opportunities in the African
marketplace
- Analysing market opportunities for uptake of mobile content in Africa
- Examining the mobile operator offering and evolving business case
- Maximising profi ts from mobile content offerings
- Forecasting future growth
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09.30 | Mobile as a lucrative means for accessing untapped markets
- Where is the revenue potential and the hot spots to be investing?
- Reshaping traditional media boundaries
- Key market opportunities in an emerging market made available by the onset of fibre and satellite capacity
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10.00 | Panel session: Trends and uptake of mobile services
- Mobile media consumption trends
- Successful and profi table operating models
- Maximising returns from the mobile platform
Candice Goodman, Director, mo-B
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| | Ms Emma Kaye, Board Member: Africa, Mobile Entertainment Forum, South Africa
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10.45 | Morning refreshments and networking
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11.30 | m-Novels for Africa: a South African Case Study
- Description of Kontax, a teen m-novel in South Africa
- Insights and lessons learned
- Relevance for mobile content in Africa
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| Advertising |
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12.00 | Panel session: Advertising models and revenue generation
- Drivers and barriers in mobile advertising
- Measurability of services and returns
- Personalised ads – how effective?
- Integrating mobile advertising strategies into the traditional telco offering
- Future predictions and growth opportunities
Candice Goodman, Director, mo-B
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| | Mr Stan Joesph, Director: New Business Development, Ochre Media, South Africa
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12.45 | Networking lunch
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| Content and programming |
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14.00 | Case study: Content uptake and revenue generation
- Focused case study on current content uptake and ensuring correct revenue generation
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14.30 | Panel session: Content driving use and uptake of services
- Finding a balance between ease of use and content
- Ensuring a premium offering for your viewers
- Differentiating your offering in an increasing competitive marketplace
- Developing and delivering compelling content for the mobile screen
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15.15 | networking and afternoon refreshments
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16.00 | Content provisioning and applications
- Adapting Web 2.0 and examining its role in delivering profi table mobile content
- Key success factors for video streaming deployment
- Utilising operator to end-user relationships to ensure usage of content and applications
- Capitalising on cross-media marketing and advertising strategies
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| Future outlook |
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16.30 | What are the opportunities for mobile broadcasting?
- How to adapt content at a device and networking level to take advantage of these opportunities?
- Dissecting the legislation – an overview of the mobile phonerelated legislation changes that deserve the most notifi cation in this regard, particularly in terms of users/ customers, and what these entail for the market?
- Future forecasting – are there limitations to what mobile phones, and applications here, can accomplish in the African market?
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17.00 | Chairperson’s closing remarks and end of Mobile Content Day
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Workshop 2: Friday 6 November 2009
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| Managed services – mobile marketing |
Objective
This workshop will provide an overview of the current
trends affecting uptake and provisioning of mobile
marketing strategies. As well as covering innovative and differing approaches to making use of such services, this workshop will also look at successful case studies to enable you to benefit from best practice strategies as well.
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08.30 | Registration and refreshments
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09.00 | Introduction
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09.30 | Mobile environment – background SA stats
- Mobile marketing and advertising
- Available platforms or channels
- Mobile data usage
- Mobile browsing / mobi sites
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10.00 | Morning refreshments and networking
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10.15 | Why managed services?
- Traditional marketing channels
- User experience
- Targeting and profiling
- Delivery, tracking and reporting
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12.00 | Networking lunch
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13.00 | Mobile websites, messaging an integrated
approach
- Measurable, react to real time stats
- Cost effective – mobile financial services
- Mixing of all channels
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14.00 | Case studies
- Ellerines – Retail
- Vodacom – Retentions
- Player23 – Sport
- RCS – Financial Services
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15.00 | Afternoon refreshments and networking
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15.15 | Q&A
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16.00 | End of workshop
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Rick Joubert,
William Ampem-Darko,
Duncan Irvine,
Emma Kaye,
Ryan Till,
