Matt Whittingham is a digital business leader with an accomplished track record in delivering product, marketing and content for BT, MSN, Microsoft and Vodafone. Matt has over 15 years in the digital space. He managed MSN UK’s portal and search business for three years in London, before heading down under, to oversee Vodafone’s Content and Mobile Internet business here in Sydney. Matt recently joined Optus, and is responsible for multi platform advertising, content and portal strategy.

Angus Beattie joined 3 in July 2007 and is responsible for the company’s mobile advertising strategy and delivery. Prior to joining 3, Angus has spent the majority of his career in the Sydney digital market commercialising mobile and online content services. Angus has most recently worked for News Digital Media, HWW and Legion Interactive. As a member of AIMIA’s Mobile Internet Group, Angus actively participates in a number of industry programs, including the Mobile Advertising Standards committee, Consumer Education Program and the Export Navigator Program.

Paul Buchanan runs digital music services company, Metaphoric Digital. Until recently, he was General Manager of Soundbuzz Australia, a company who specialized in digital music aggregation and retailing of downloads and ringtones for both web and mobile. Soundbuzz has facilitated the sale of millions of downloads and ringtones while ensuring correct royalty reporting. Clients have included: Optus, Bigpondmusic, Motorola, Nokia, NOVA, Yahoo!7, Woolworths Group, Channel Ten and all the major record labels. A true pioneer of the digital music industry, Soundbuzz began in 2000 and was acquired by Motorola in early 2008. As GM of Soundbuzz, Paul has driven the growth of the business from a nascent ringtone and song download business, riding out the early cowboy days of the digital music industry, to heading a multi-faceted company at the forefront of music sales on mobile and online. Don’t tell anyone but Paul still likes to buy vinyl.

Christophe is Executive Director, Strategy, Planning and Operations in Telstra Product Management, looking after the three-year strategic roadmap guiding the development of Telstra products and service, as well as the execution of the entire development program and the Service Delivery Framework. Christophe also directly manages the Health Services portfolio. Prior to this role in Telstra, Christophe managed the fixed voice line of products which represents over $6b of revenue per annum including products such as PSTN and ISDN, as well as business IP Telephony, leading the evolution into Unified Communications. Christophe brings with him the experience of an entire career in the international telecom industry both in service providers and large equipment manufacturers. Prior to joining Telstra in 2006, Christophe was with Optus, in network operations, product development and strategy roles. He previously worked in France Telecom, Thomson and Matra-Marconi, occupying positions that led him to work in France, Singapore, in the UK and in the US. Christophe holds Masters degrees in Mathematics, Telecoms Engineering and Robotics, and has also completed management courses with Insead in Paris.

Matt Campbell is a passionate media professional with a career spanning the past two decades, Matt was appointed to his current role as Director of Content in April 2006 and is responsible for all Content, with the exception of News and Current Affairs, on SBS Television and Online platforms. Immediately prior to this role he spent two years as Network Programmer at SBS-TV. Prior to SBS Television Matt spent 20 years in France running his own production and distribution company and heading international acquisitions for the distribution arm of the public broadcaster France Television.

Mark has 16 years media experience, having worked his way up as Media Manager to CEO of Australia’s second largest network. His vast experience spans a wealth of categories including: FMCG, Retail, Fast Food, Consumer Electronics and Automobiles. Before his appointment as OMD Melbourne’s Managing Director, Mark headed up the Melbourne operation of Mediaedge:cia. Amongst the key clients who gained profit from Mark’s progressive and versatile set of skills were Dunlop, Goodyear, Tag Heuer and Sony Ericsson. In January 2004 Mark moved across to run OMD Melbourne. Over 2 ½ years he increased the business nearly 3 fold, with staff alone increasing from 9 to 51. In October 2006 Mark took the helm of OMD Australia. Under his stewardship the agency has continued its focus on people and product. The agency has won multiple awards including a record seven awards at Australia’s MFA Awards 2008, B&T Employer of the Year 2008 and the prestigious AdNews Media Network of the Year 2008.

Roger Colman has been one of Australia’s longest leading media analysts and founding partner of ASX member firm CCZ Equities. As a corporate advisor he has advised or completed corporate transactions with over 15 different clients in the media sector, ranging from John Fairfax down to Ace Radio. Roger as lived the sector, having been a significant partner in some small radio and regional newspaper businesses. In 2005, he was a producer of the TEN Network TV show 2005 “Drive TV”, and now is a partner in Caradvice.com.au , one of Australia’s top 10 auto editorial sites. He has voluntarily assisted a number of parliamentarians in regards to media regulation. As an Olympian, he represented Australia at the 1988 Seoul Olympic Games in Tornado Catamarans. Roger enjoys tennis, sailing, swimming and surfing.

As General Manager, Mr Cordero works towards establishing Bebo’s presence in the Australian and New Zealand market place and cementing partnerships with clients and agencies. Mr Cordero’s appointment is a reflection of Bebo’s ongoing commitment to the Australian and New Zealand markets. His experience in cross-media campaigns (TV, magazines, online and mobile) combined with the power of social media is taking Bebo to new levels in this region. He is a highly experienced group business manager with a strong affinity for technology, cross-media advertising and emerging channels such as mobile. He has over eight years experience in sales and business development roles across Europe and Australia.

Kim has worked in the Australian and international film and television industry as a producer, investment manager and distributor. From 1999, as Chief Executive of the Australian Film Commission, Kim was responsible for overhauling its development programs, expanding its screen culture programs and ensuring the agency’s and industry’s engagement with digital and online technology, production and distribution. As CEO Kim led the policy debate around Australian content on television and was a spokesperson for the industry and a key advisor to government on the audio visual industries during negotiations on the Aust/US Free Trade Agreement. Since joining the ABC as Director of TV in 2006 Kim has made a major contribution to the policy debate around Australian content and the role of the public broadcaster in the digital era as well as effecting significant reform within the TV Division in these areas. In 2007 Kim was awarded an OAM for service to the film and television industry in policy, in assistance to Indigenous producers and in the promotion of emerging visual technology. Kim Dalton is also Chair of Freeview. Freeview is a major initiative on the part of all key Australian television broadcast networks - ABC, Seven, Nine, Ten, SBS and the regional broadcasters Prime, WIN and Southern Cross to promote the take up of ditigal.

Over 23 years experience in the Media industry both within large corporate entities and private businesses. Prior to immigrating to Australia in 2004, Geraint worked for some of the UK's largest TV, Outdoor and Cinema advertising companies. Since being in Australia, Geraint has worked as Chief Operating Officer of APN Outdoor and CEO of Horizon Media. In 2007, Geraint was appointed the Chief Operating Officer at Austereo working closely with the Senior Leadership Team to deliver the business strategy, lead major projects and be an integral part of Austereo's future as it continues to develop its integrated multi-platform media and entertainment business.

Lee has over 20 years of media experience with established organizations such as Lin Broadcasting, Cox Television, ESPN, and Cox Enterprises. At Cox, Lee was hired to run a newly acquired division called Cox Video Marketing. Lee’s media experience began in local TV sales and includes network sales representation with ESPN. His has extensive contacts with leading broadcasters and has helped develop numerous emerging technology platforms for media. Lee has a B.A. from Hillsdale College.

Paul has been involved in the media industry over the past 12 years. Having held numerous sales and management positions in radio and television at Austereo, DMG Radio and WIN Television, Paul has spent the majority of this time in the online advertising industry, most recently as National Sales Director of NEWS Digital Media. Before becoming NDM’s Sales Director, he was previously News Limited’s head of integration, and has also held sales and management roles at Ninemsn, including representing ninemsn on PBL One, PBL’s first foray into integration 10 years ago. Paul was appointed CEO of IAB Australia in July 2008.

Guy Gadney is CEO of The Project Factory and current national president of AIMIA – The Australian Interactive Media Industry Association Guy has 16 years direct experience in content based projects across multiple platforms. Guy was most recently General Manager of Digital Services for Channel Nine and ACP Magazines, and prior to that was director of Content Production for Telstra BigPond, overseeing the broadband and narrowband sites for AFL, V8 Supercars, GameArena, Music Downloads. He joined BigPond after leading and completing the delivery of the Electronic Program Guide (EPG) and Games channels for the launch of FOXTEL Digital. Guy began working in new media in the early nineties and has produced projects for laserdisc, CD-ROM, internet, multiplayer games and interactive TV. He was Head of Multimedia for Penguin Books UK in the mid-nineties before going on to produce large-scale websites for the band Oasis, the Guardian newspaper's Football and Cricket sites, and the FoxKids European internet rollouts. After leading the broadband and interactive TV production for BBC Worldwide, Guy produced the online massively multiplayer game Diaspora which pitted thousands of online players against each other simultaneously, and the development of 3D games engines for PC and Playstation. The Diaspora technology was also used as a basis for a multiplayer quiz engine which was used by Sky, NME, Eurosport, Wisden, and a number of other movie, TV and sports websites. His interactive TV work during this time included leading the production of the four interactive TV portals for Fish4.co.uk, and two EPGs for UK cable TV and the Radio Times.

Gerry Gouy is the New York-based Global Senior Business Development Director for MTV Networks International, the world's largest television network. He is responsible for global distribution deals and partnerships across every country outside the United States, and across every digital platform including online, mobile & IPTV, and across all MTV Networks brands and properties including MTV, Nickelodeon, Comedy Central, South Park, Pimp My Ride and SpongeBob SquarePants. Gerry joined MTV Networks in 2006 after six years of driving content partnerships in TV, Music, Sports & Gaming at 3Mobile in Asia & Europe. Prior to that he worked as General Manager of ZDNet Australia, and held a number of senior roles at AltaVista, Yellow Pages & LookSmart, going back to the dawn of the Web in the mid 1990s. A Science/Economics graduate from Monash University in Melbourne with postgraduate studies at Swinburne University, Gerry was born in Zimbabwe, raised in Australia, and has lived and worked in Asia, Africa, Europe, Australia and North America.

Geoffrey Handley is co-founder of international, multi-award winning interactive mobile marketing innovator, The Hyperfactory. Geoffrey has been at the helm of this world-class mobile ideas factory since its inception and has been a key driver of its successful foundation and phenomenal growth in the Asia Pacific region. As one of the front runners in mobile marketing, Geoffrey has been instrumental in shaping the industry. As well as participating and chairing numerous events around the Asia Pacific region, Geoffrey is a Founding Board Member of the Mobile Marketing Association’s Asia Pacific Chapter and past Global Board Member of the MMA, as well as an active member of the Asian Digital Marketing Association. Geoffrey is a respected thought leader in the wireless telecommunications and interactive mobile marketing and development industry in Asia Pacific; he is a highly sought after speaker and has contributed to a number of industry and commercial publications.

Career highlights 1984-1999 Y&R London & Y&R Sydney Started career at Y&R in London and transferred to Sydney office in late 1988. O&M Sydney Poached by O&M in 1989 where he was one of three key people who re-established the media department for them over the next 2 years. Omon (MOS) Appointed to role of Director, Media and Strategy at Omon (one of Australia’s leading creative hot-shops in the mid 90’s (became MOS) from 1993 to 1996. Carat Bray Media Ran Bray Media alongside its founder, Haydon Bray from 1997 to 1999 and won over $140 million in new business in that short time frame before leaving to establish his own agency, Ikon Communications. Running Ikon Communications 1999-2008 (Halcyon years) Ikon’s growth and success: Ikon entered into a two-year exclusivity period with the Commonwealth Bank for becoming Ikon’s foundation client and as the exclusivity period drew to an end, Ikon picked up a project for Sony and became the lead agency for both brand and the consumer electronics business. Ikon pioneered a communications neutral, upstream planning approach for the Sony business and briefed the creative agencies on all campaigns. From 2001 to present, Ikon has become one of the fastest growing media agencies in Australia with account wins including Coca Cola ($30m), Vodafone ($40m), The Australian Labor Party ($20m), Goodman Fielder ($15m), Sony Music ($10m), Colonial First State Investments ($8m), Bpay ($4m), O’Brien ($5m), Wattyl Paints ($5m), Westfield ($6m), HAL ($6m) and Australian Rugby Union ($3m) among others. Ikon’s billings in 2008 were $240m achieved through our own merits and our tenacity, seeing as we do not benefit from being part of a global network or enjoy any globally aligned business.

Richard Herring is Group Radio and Outdoor Chief Executive for APN News & Media (ASX: APN). APN News & Media is one of the region's most broadly-based and successful media companies. APN publishes New Zealand's leading metropolitan newspaper, The New Zealand Herald, and is the largest operator of radio broadcasting and outdoor advertising in Australasia, as well as one of Australia's leading regional publishers. Richard manages and sets the strategic direction for APN's Radio & Outdoor operations in Australia and New Zealand, as well as the organisation’s Asian businesses in Indonesia, Malaysia and Hong Kong. Richard has more than 25 years' experience in media and sales both in Australia and internationally at Austereo, Nine Network, Channel Ten and Ogilvy & Mather (London). Richard joined APN's Cody Outdoor in 1995 and was appointed Chief Executive of APN's merged outdoor advertising businesses (APN Outdoor) in early 2004, and since promoted to Group Radio and Outdoor Chief Executive in Nov 2008. Richard holds an MBA from Monash University and is a board member for the Outdoor Media Association (OMA). Radio APN's Radio division is the leading broadcaster in Australasia. With long established radio brands in Australia and market leading networks across New Zealand, the Company's more than 130 radio stations reach almost 6 million people each week. APN Outdoor APN is the largest operator in Australasia's dynamic Outdoor advertising sector. Our network ensures brands and messages reach consumers everywhere, every day, all the time. Our unrivalled diversity of formats, extensive reach and industry leading expertise deliver results-driven solutions for advertisers. In Australia, we are the market leader in each of the four main Outdoor categories: Large Format Billboard, Transit, Street Furniture and Posters.

Patty is the Managing Director of Digital Chameleon (formerly Vanishing Point Media), which provides digital media training and education to media owners, marketers, and agencies. Patty has over twenty years of experience (both in Australia and overseas), in the publishing and media agency businesses and has been involved with interactive advertising since it began in the early 1990’s. Over the years, Patty's roles have ranged from media strategist/planner/buyer for clients including AOL, to advertising operations manager on the launch of Ziff-Davis sites ZDNet and NetBuyer, as well as the AT&T Business Network in the U.S. After three years as Vice President at Carat in Boston, she relocated to Sydney in 2000, and was responsible for launching Carat Interactive Australia, which she grew and managed for four years as National Director. Patty was the founding General Manager of the Australian Chapter of the Interactive Advertising Bureau (IAB) from its launch in 2005, until 2008. Patty served as Judging Chairperson for the 2005 Internet Awards, chairing the 2007 and 2008 IAB Interactive Advertising Awards, and has been included as one of the “40 Biggest Players of Australia’s Digital Age” by B&T magazine.

Having worked in Advertising and Marketing on both the client and agency side for 10 years, Rob joined BSkyB as Client Sales Manager in September 1997. He became Controller of Interactive Airtime Sales in September 2000, with the responsibility for creating and launching Sky’s ground-breaking interactive TV advertising services. Rob was responsible for assembling an interactive sales team from scratch and developing and implementing pioneering sales, pricing, and marketing strategies for this new service. Rob was promoted to Head of Interactive Services for Sky Media in August 2003 with the additional remit of developing commercial models across all Sky’s digital media offerings. In October 2006 Rob joined MCn in Sydney, the multi channel sales house for the Foxtel and Austar subscription TV platforms. He was appointed Head of MCn Connect, the newly formed department responsible for the strategic development and sales of all the new digital media on these platforms, including interactive advertising, online, mobile, VOD and IPTV. Established in 1996, MCn is a joint venture between FOXTEL, AUSTAR and a number of the key subscription television channels. MCn is responsible for the advertising interests of over 30 national channels and is the only Australian television network to provide digital interactive advertising. The Multi Channel Network (MCn) recently introduced MCn online to represent the online interests of 18 Subscription Television (STV) channels to the advertising community

FremantleMedia is one of the world's largest international creators and producers of entertainment brands – owned by RTL and forming part of the Bertelsmann Media Group. As Vice President of Licensing, Ben is responsible for the development and commercialisation of FremantleMedia properties off-screen in areas such as online, interactive television and wireless, as well as more traditional ancillary rights businesses including brand licensing and sponsorship, live entertainment, gaming, brand funded entertainment, consumer products and merchandise. The FremantleMedia Enterprises portfolio encompasses both wholly owned brands and managed third-party properties from partners including Paramount Pictures, CBS Corporation, 19 Entertainment, Shine Reveille and The Weinstein Company. Properties include Australian Idol, Neighbours, The Biggest Loser, Project Runway, Australia’s Got Talent, The Price Is Right, MasterChef, The Farmer Wants A Wife, Australia’s Next Top Model, Star Trek, CSI, The Godfather, Tintin: The Movie, Gladiator, Forrest Gump, Grease, Footloose, So You Think You Can Dance and Merlin. Over the past twelve months, FremantleMedia Enterprises have worked with partners including Network Ten, MySpace, Vodafone Australia, YouTube, ninemsn, 3 Mobile, Yahoo7 and Facebook in developing a range of innovative digital media initiatives – including the 2009 AIMIA Award nominated MySpace Road Tour. Prior to joining FremantleMedia, Ben established himself as a leading digital media and content specialist, working with companies including Warner Music Group and Vodafone. Ben holds a Bachelor of Commerce majoring in Marketing and Business Economics from the University of NSW.

Jeremy Macvean joined Austereo in 2004 as Group Marketing Director, having previously held senior positions at advertising agencies including Clemenger Harvie Edge and Y&R. After successfully building Austereo's industry-leading marketing team, Jeremy was appointed as Head of Digital Strategy in 2008. He is driving the broadcaster's growth in digital media, overseeing Austereo's online operations, the Research team and is also in charge of the company's digital radio plans.

Jack is the Chief Executive Officer of Fairfax Digital, the online division of Fairfax Media. Fairfax Digital is responsible for Australia’s leading online news sites, including the smh.com.au, theage.com.au, brisbanetimes.com.au and WAtoday.com.au as well as leading classified sites in recruitment, automotive and real estate. Fairfax Digital sites attract over 16 million unique viewers per month world wide. Prior to his current position, Jack was COO and Representative Director of Jupiter Programming Company, a Tokyo based joint venture between Liberty Media and Sumitomo Corporation. Jupiter owns and operates 16 pay TV channels which reach over 24 million viewers. Prior to Jupiter, Jack was CEO of the Premium Movie Partnership which creates and distributes Australia’s leading Pay TV movie channels, Showtime and Showtime Greats. Previous to that, Jack was CEO of TelstraSaturn, an integrated telephone, Pay TV and broadband company in New Zealand.

Mark McDonnell is Senior Analyst, Telecommunications, Media and Technology at BBY Limited. His career encompasses roles as a business analyst, government policy adviser, management consultant and company director prior to his work at BBY in investment banking and stockbroking. In the 1980s Mark worked in both policy and regulatory roles for the Australian government and as a business analyst for the then newly created satellite communications company, Aussat. Throughout the 1990s he gained considerable business experience as a management consultant, working for more than a dozen major manufacturing, service and banking enterprises in Australia, New Zealand, Europe, North America and Asia. He was also the founding CEO of ASTRA, the pay television industry association. Mark has a Master’s degree in Applied Finance. He is a Fellow of the Financial Services Institute of Australia, a Fellow of the Australian Institute of Company Directors and a Member of the Economics Society. Other current roles include: • Chairman of the External Advisory Committee to the Department of Government and International Relations at the University of Sydney, and • Chairman of Twenty Macleay Street Limited, a public unlisted company.

As Managing Director of Asia-Pacific & Latin America for AdMob, Jeff is responsible for the company’s strategy, operations and expansion across Asia-Pacific and Latin America. Prior to joining AdMob, Jeff was Director of Market Development for Motorola where he was responsible for sell in, commercialization, and marketing of media solutions and services (including SCREEN3) to operators and retail markets globally. Previously, Jeff was a marketing manager at Apple Computer, a business development manager for a wireless payment startup in Singapore and a management consultant for Price Waterhouse in United States and in Europe. Jeff holds BA from Taylor University and an MBA from the Stanford Graduate School of Business.

Harold Mitchell is Executive Chairman of Mitchell Communication Group Limited. In 1976 he started the company that is now the largest media agency in Australia. Australia’s largest planner and buyer of media including internet advertising through emitch, and owner of Stadia Media, Australia’s largest sports ground advertising contractor. Board Member of Opera Australia Council, Vice-Chairman CARE Australia Corporate Council, Honorary Councillor ABAF, Chairman of ThoroughVision. Chairman of the Melbourne Symphony Orchestra, Director of Tennis Australia. Former President of the Museums Board of Victoria; Former Chairman National Gallery Australia and former President of Melbourne International Festival of Arts. In December 2000 he launched the Harold Mitchell Foundation. This is a philanthropic foundation to distribute funds between Health and the Arts. In December 2002 Deakin University conferred on him an honorary degree of Doctor of Laws. In 2003 he delivered the Andrew Olle Memorial Lecture on Media. In January 2004 he was awarded the Officer of the Order of Australia for his services as a benefactor and fundraiser in support of artistic and cultural endeavour. On 28 July 2005, he was awarded the Richard Pratt Business Leader Award given by the Australian Business Arts Foundation in recognition of excellence in arts leadership.

Bryan Neider is Senior Vice President and Chief Operating Officer of the EA Games Label with responsibility for overseeing the management of 12 independent game studios around the globe.* As COO of the EA Games Label, Mr. Neider is responsible for a wide range of operational initiatives and business support including managing the Games Label product portfolio, development planning and financial planning reporting. Working with the studio General Managers and their management teams, Mr. Neider is also driving operational and process change designed to support the Label focus on delivering quality, predictability and profitability. Mr. Neider brings 19 years of experience within EA to the EA Games Label having served in a variety of roles including Business Development, EA Partners, Corporate Finance, CFO and COO for EA.com, CFO of WW Studios and beginning in the summer of 2007, CFO of the Games Label. The EA Games Label is a global operation with more than 2,500 employees. The EA Games Label is also home to the EA Partners business that includes strategic partnerships with award-winning studios such as Valve, Epic, Double Fine, id/Fountainhead Entertainment and Harmonix/MTV to name a few. Mr. Neider joined Electronic Arts in 1989 and held several senior positions in finance, operations, and corporate development. Prior to joining EA, he served at the accounting firm of Touche Ross, at Data East USA and Microprose/Spectrum-Holobyte. Mr. Neider earned his BA Degree in History from Santa Clara University and his Masters of Business Administration from California State Hayward. Mr. Mr. Neider serves on several not-for-profit boards including Community Gatepath, an organization that serves adults and children with special needs, he is a member of the advisory Board for the Leavey School of Business at Santa Clara University and he was founding board member of the Center for Innovation and Entrepreneurship at Santa Clara University. Mr. Neider lives in Menlo Park with his wife and 4 children. * Studios include: Bioware Edmonton, BioWare Austin, Black Box, DICE, EA Redwood Shores, EA Los Angeles, EA Montreal, EA Partners, Maxis, Mythic Entertainment, Pandemic Studios and Phenomic.

Sally joined Telstra in 2008 and is the Group Manager for Mobile Video at Telstra Media. She is responsible for Telstra’s mobile video products including BigPond TV and Mobile FOXTEL and has also looked after Telstra Media’s online video product BigPond TV. Previously Sally worked in business development at ninemsn developing mobile products for clients and also managed the commercial distribution of the yourtime mobile products across all carrier portals and off-deck at HWW. Before moving into media she worked in the telecoms industry for AAPT and British Telecom (UK) and holds a degree in Electronic Engineering.

While completing an engineering PhD and establishing an aerospace career in London in the early 90's, an opportunity to write and present a BBC TV science documentary convinced Tim to switch tracks to join the then emerging and exploding creative dot-com world of "Online / New Media". Since then Tim has worked with leading agencies in Australia, Japan and the USA as a digital brand strategist, creative futurist, marketing consultant and agency manager - serving up creative online innovation to clients such as AMEX, Apple Computer, Honda, Kodak, Toyota, NatGeo, Sony, and Woolworths. These days, Tim helps companies transform their businesses, sales channels and marketing campaigns to become relevant to today's pervasive online society. He also runs cross-disciplinary courses in innovation for Mega.org.au, is a speaker and moderator at tech and marketing industry conferences, and puts on monthly events in wireless and mobile content, applications and technology as a co-founder of the Sydney chapter of Mobile Monday.

A 20-year veteran of Australia’s broadcast community, Adrianne Pecotic has dedicated her career to protecting copyright to help build and sustain a globally viable creative industry in Australia. Since assuming her current role as Executive Director of the Australian Federation Against Copyright Theft (AFACT) in 2004, Adrianne has taken a balanced approach facing the issue of digital piracy by driving positive, proactive education and enforcement campaigns, including “Copyright or Copywrong,” the first such initiative undertaken with Australian schools. Her passion for preserving Australia’s films and television programmes’ “localness” and creative control while making them available to international audiences stems from a deep understanding of the inherent risks involved in making them gleaned during a long-standing career at Grundy Television (FreemantleMedia Group). There, she worked on most every facet of the business and learned some of the "golden rules" of from the likes of Reg Grundy and others. This deep understanding of the entertainment business guides and informs her work in the development and application of intellectual property legislation in the “new media”/digital age. In her capacity as an experienced business woman, entertainment lawyer and advocate, Adrianne spent six years as Television Division Councillor for the Screen Producers Association of Australia (SPAA), representing the industry at Senate, Productivity Commission and Australian Broadcasting Authority hearings. For her significant achievements, she was amongst the first recipients of the SPAA Maura Fay Award for Services to the Industry in 2004. Adrianne also is committed to advancing women’s contributions to the industry and was active in “Women Working in Television,” a partnership between the Australian Film Commission (AFC) and the Australian television industry designed to provide career development, mentoring and networking opportunities. As part of that, she provided insights for the AFC’s report Visions of Balance, Jugging Family with Work in Television, published in 2001.

Alex is an Executive Director of Macquarie Group, and the media analyst. His focus is on media companies including News Corp, Fairfax and Seek, as well as TEN and CMJ. He has been particularly focused on the transition to on-line which is facing traditional media companies, especially with respect to the revenue and valuation impacts. Alex has been with Macquarie Group for 18 years, and prior to that was a finance writer with the Sydney Morning Herald.

Joe Pollard began her career over 24 years ago working for J. Walter Thompson Advertising in Sydney, London and Hong Kong as a Media Planner and then a Media Director. Joe worked on accounts including Kelloggs, Unilever, Nestle, DeBeers and the Australian Tourist Commission. From 1996 to 2004, Joe worked for Nike Inc in the United States where she held the position of Global Director of Media, Digital and Content. Joe managed Nike’s media investments on a global basis. In addition Joe ran all of Nike’s digital efforts through nike.com and established their branded content division. In 2004, she transferred to Nike Japan as Marketing Director to manage Brand Strategy. In 2006, Joe joined PBL Media as Sales and Marketing Director, responsible for expanding PBL Media services into integrated marketing solutions. In October 2008, Joe was appointed CEO of ninemsn.

Paz Saavedra leads mobile product development at News Digital Media. In her role Paz is responsible for the strategic direction of mobile services across News Digital Media’s brand including carsguide.com.au and NEWS.com.au. In the past twelve months, she has overseen the development and launch of off-deck mobile sites for carsguide.com.au and NEWS.com.au. Paz joined News Digital Media in 2005 and played an integral role in the launch and integration of truelocal.com.au into the News Digital Media network. She has over ten years experience in the digital industry and has held a number of positions with Optus, Oven Digital and Spike Wireless. Since 2005, Paz has been an active member of the Australian Interactive Media Industry Association (AIMIA) NSW State Chapter committee.

Mark Shaw is Commercial Director of Sensis’ digital media agency, MediaSmart®. MediaSmart’s ad network has the largest online and mobile audience in Australia, reaching more than 8.9 million consumers online and 1.7 million via mobile each month. Mark has 15 years experience in the media industry, including six years as Director of Business and Brand Development for DMG Radio and eight years as national sales director for APN’s Buspak Advertising Group.

Stuart is the Managing Director of Asia-Pacific for Akamai Technologies Inc (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online. More than 1,800 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Stuart leads Akamai’s Asia-Pacific operations, headquartered in Singapore and is responsible for the company’s vision and mission in the Asia Pacific region. Customers of Akamai in Asia include: Abacus, Accor, AirAsia, ANA, Cathay Pacific, CNBC TV18, Flightcentre, Hong Kong Trade Development Council Intercontinental Hotels, Millennium & Copthorne Hotels, Qantas, Singapore Airlines, Travel.com.au, and Zuji. Media customers include News Interactive, Golden Village, Vividas, Times of India, and Rediff. Prior to joining Akamai in 2005, Stuart was formerly the Chief Operating Officer of 24/7 Media Asia, a pan regional joint venture between 24/7 Media of the US and Hong Kong internet leader, Chinadotcom (NASDAQ: CHINA). Before 24/7, Stuart led the Asia-Pacific conference business of The Economist Group, which worked with senior leaders of MNCs in Asia Pacific, providing insights and experiences to those companies operating in the region. A frequent speaker on the business and technology speaking circuit, Stuart has also been on CNBC and is extensively quoted in the media including Straights Times and Communications Day in Australia. Currently based in Singapore, Stuart is an Australian national and has a Bachelor of Commerce from the University of Melbourne and an Intermediate Diploma of Mandarin from the Nanjing Normal University, China.

Internet visionary, Tony Surtees shot to prominence in the 90s as Vice President of Yahoo!’s US e-commerce division. Tony is the founder and CEO of iPRIME which is the digital arm of Prime Media Group. iPRIME offers regional community-based content for online audiences and innovative technologies to advertisers across multiple media platforms. Tony is a Board Member of Arasor International Limited, as well as co-founding principal of Santa Clara Group. He was previously a NSW State President for the AMI. Tony co-authored an e-commerce marketing text with Seth Godin and is a committee member of Stanford Australia Alumni Association.

Chris Taylor commenced with Telstra Media in May of 2007 and currently holds the position of Director, Commercial Affairs. Prior to his migration to digital, Chris worked in the Television industry holding numerous media sales and management roles including Managing Director Nine Network Queensland, Chief Executive officer, Prime Television New Zealand and National Sales Director TCN - 9.

Andy Townend is Deputy Secretary in the Department of Broadband, Communications and the Digital Economy and the Executive Director of the Australian Government’s Digital Switchover Taskforce. He has responsibility for coordinating and overseeing Australia’s transition to digital television. Andy brings a wealth of knowledge to this area particularly from his previous role as the Chief Operating Officer of Digital UK, the body coordinating the switchover in the United Kingdom. Before taking up his role with Digital UK he was Controller of Distribution at the British Broadcasting Corporation, where he was responsible for ensuring the delivery of all the BBC’s television, radio and interactive services to licence fee payers, developing the BBC’s strategy for switchover and leading the cross industry group that established Digital UK in April 2005. He was a key member of the BBC team which launched Freeview in October 2002 and renegotiated the BBC’s contracts with BSkyB to pave the way for the launch of Freesat. He has chaired The Digital Network, a UK organisation set up to coordinate the Digital Terrestrial Television platform and represented the BBC as a member of Council of the Digital Television Group during the development of the United Kingdom Government’s Digital Television Action Plan.

Kate Vale heads up YouTube in Australia and New Zealand where she works with Australian and New Zealand advertisers and content partners to help them leverage the YouTube platform to reach a wide audience. Prior to this role, Kate headed up Google's advertising sales operations in Australia. Kate brings many years of online advertising experience to Google, joining the company from Looksmart where she was Sales Manager for NSW. Prior roles include online advertising sales at OzEmail and National Account Management at TMP Worldwide/monster.com.

John Williams leads a team responsible for the domestic & international advertising sales for bbc.com, the BBC’s global news website, and BBC World News, the 24-hour international news channel. In addition he manages the BBC Worldwide ATS business in Japan as well as the BBC’s sales representatives in Australia, Korea and New Zealand. Reporting to the VP Ad Sales, Asia & Australasia (based in Singapore), John’s role involves the management of bbc.com and BBC World News’ Australian domestic & pan-regional advertising business. Leading a team of six, his remit includes the management of advertising sales relationships across Australia, New Zealand, Korea, Japan and the South Pacific. John joined BBC Worldwide as an Account Manager in December 2001 from sports.com, where he had been European Sales Development Controller. After being promoted to Account Director, Central & Eastern Europe, Mediterranean and Africa for BBC World News, John moved to Sydney in October 2005 to take up his current role. His previous positions included: Client Sales Manager at Ginger Media Group’s Virgin Radio, Media Manager at Manning Gottlieb Media and Senior TV Buyer at Ogilvy and Mather. John started his career at Thames Television. He has a degree in politics and economics from the University of Greenwich, London. In 2001, he competed in The Times Clipper 2000 Round the World Yachting Race. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has seven core businesses: Channels, Content & Production, Digital Media, Sales & Distribution, Magazines, Home Entertainment and Global Brands. In 2008/09, BBC Worldwide generated profits of £102.6 million (before exceptionals) on sales of over £1 billion.

Jennifer Wilson is a Directors of The Project Factory, a specialist in cross-platform, multi-media strategy and development, with a special interest in creative content and solutions. The Project Factory translates linear narratives and brand messages into interactive and digital messages; online, on mobile, in social media, in virtual worlds and through game play. Jennifer’s consulting company, Lean Forward merged with The Project Factory in 2009. Recently, Jennifer co-authored “Choose your own adventure: The writer’s guide to making a digital living” (http://www.australiacouncil.gov.au/writersguide) and wrote “Getting in the digital frame: a screen content producer’s guide to the digital landscape” – jointly commissioned by the Centre for Screen Business (AFTRS) and Screenrights. The paper identifies issues which hinder screen content producers from getting more engaged in the digital space. Jennifer was a faculty specialist on the Asia Australia Media Executive Leadership Program, has mentored at Laboratory of Advanced Media Production for AFTRS and lectured in Convergent Media for UWS. Jennifer’s previous roles include Head of Innovation for ninemsn and prior to this, she was MD of HWW, an entertainment and listing content company working across multiple platforms. Jennifer is passionate about device-independent (cross platform) relationships with consumers; understanding the important role of mobile devices in engagement; social networks; context awareness; and delivering a tailored, personalised experience to each consumer.

Craig Wilson - Managing director Sticky Advertising and Founder of GetSticky, a specialist inbound marketing firm. A prolific writer and strategic thinker, Craig is a contributing author to the innovative international marketing book Age of Conversation and its 2008 follow-up Age of Conversation: Why don’t people get it? Craig is responsible for respected media news blog Media Hunter, contributes to Marketing Magazine and is often called on by media to comment on industry news.