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Day One – 1 September 2009
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8.30am | Welcome coffee and registration
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8.50am | Opening remarks from the chair
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| | Mr Guy Gadney, National President AIMIA & Director, The Project Factory
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| MEDIA INDUSTRY OUTLOOK |
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| Media Leaders Update: Strategies for surviving the downturn |
- How has the credit crunch impacted the media sector?
- Surviving at a time when advertising budgets are being cut
- Keeping pace with technological change
- Creating value for shareholders
- Putting consumers first
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9am | TELEVISION
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9.20am | ONLINE
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9.40am | GAMING
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| | Mr Bryan Neider, Senior Vice President & Chief Operating Officer, Electronic Arts
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10am | Speed Networking
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10.30am | Morning Tea
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11am | MOBILE
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| | Mr Chris Taylor, Director Commercial Affairs Bigpond Telstra Media, Telstra
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11.20am | OUTDOOR
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11.40am | RADIO
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12pm | Panel Session: The future of the media, entertainment & advertising industries
- Dealing with the challenge of the economy and social change
- Redefining the consumer relationship – why and how?
- Maximising the digital opportunity
- Finding the right commercial model
- What will the media sector look like in 5 years?
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| | Mr Bryan Neider, Senior Vice President & Chief Operating Officer, Electronic Arts
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12.45pm | Networking Lunch
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1.45pm | Media Investors Panel: What is the financial outlook for Australia’s media sector?
- Proactively using the downturn to improve competitive position
- Is preserving cash the new KPI?
- Alternative ways of funding deals
- Effect of global economic downturn on cash flow and finance
- Managing investor expectations
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| BUSINESS MODELS AND STRATEGY |
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2.30pm | Evaluating viable business models in a disruptive and multimedia market place
- Recognising, assessing and managing disruption
- Overcoming challenges facing media companies in a multimedia future
- Recognising where the biggest opportunities lie
- Meeting the threat of non-traditional players
- Managing brand and customer experience
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2.55pm | Afternoon Tea
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| DIGITAL TRANSFORMATION AND REVENUE PROTECTION
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3.25pm | Getting Australia ready for Digital Switchover
- Between 2010 and 2013 - A step-by-step guide to digital switchover
- Leading the switch-off in 2010 - The Sunraysia region and Mildura
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| | Mr Andy Townend, Deputy Secertary Digital Switchover Taskforce, Department of Broadband, Communications and the Digital Economy
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3.50pm | Radio's Digital Transformation
- Media convergence and developing a cross-media strategy
- Restructuring to deliver radio content with vision
- Digital radio: Why now and what can we expect?
- Turning new audiences into new revenue
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4.15pm | Industry Challenges in the Digital Copyright Environment
- What are the top legal and policy issues facing the media industry today - does the current copyright system fairly protect all interests?
- Providing creative content producers and technology companies with an incentive to innovate and receive a fair share of the pie.
- Satisfying the audience desire for new and/or alternative media.
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4.40pm | Assessing the impact of increased connectivity on piracy
- Satisfying the hunger of music fans exploration of new and/or alternative media?
- Understand how content rights can be protected in an open walled environment
- Determining what is happening to stabilise online and mobile music piracy
- Analysing the impact of legitimate digital distribution channels on the demand for piracy
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5.05pm | End of Day One and Cocktail Reception
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Day Two – 2 September 2009
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8.30am | Welcome coffee
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8.50am | Opening remarks from the chair
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| CONSUMER ENGAGEMENT AND ADVERTISING |
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9am | Keynote Address: Content access via the web – quality of delivery, selection of content, evolution of services
- Convergence means the consumer is in charge - How does this influence the television value chain?
- Business models for a multi-screen world
- Will today’s broadcasting continue to dominate media delivery in the face of mobile internet?
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9.30am | The secret to the 4 R's in Hyperlocal Media
- Relevance – understand what your users want
- Response – why hyperlocal means better response rates
- ROI – why hyperlocal means high yield media
- Readership – in both text and video – especially video
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10am | Delivering and monetising media assets quickly and effectively
- Executing profitable digital media and online strategies
- Ensuring consistent high-performance delivery regardless of internet conditions or traffic
- Scaling on demand to meet peak traffic loads, predict costs and ensure margins
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10.30am | Morning Tea
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11am | Media Buyers & Advertisers Panel: Weathering the economic downturn through strategic planning and buying
- Assessing drivers and barriers in media advertising
- Migrating towards a more measureable media
- Evaluating what platforms perform best in the current economic climate
- Is the appetite for alternative methods of advertising increasing?
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11.45am | Roundtable Discussions
ROUNDTABLE 1: Developing, delivering and monetising video assets
Mr Stuart Spiteri, Managing Director Asia Pacific,
Akamai Technologies
ROUNDTABLE 2: Measuring audience engagement
Mr Paul Fisher, Chief Executive,
Interactive Advertising Bureau
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12.30pm | Who owns the viewer? navigating the 'new' media divide
- A perfect storm - media in a climate of economic, consumer and technological change
- Controlling supply vs delivering to viewer demand
- Content vs. IP - which business are we in?
- The blurring of the lines between content producer and consumer
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12.55pm | Networking Lunch
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1.55pm | Lean forward or sit back engagement – getting to consumers where they are
- How is technology changing consumer behaviour?
- Why does traditional media refuse to die?
- How to get in front of your audience, on the screens and in the worlds they spend their time
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2.20pm | Building Brands Online
- Advertising effectiveness measurement and digital advertising
- Spanning brand positioning through online
- Implementing a new online audience measurement system to fully engage with digital as an advertising medium
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| ONLINE VIDEO AND SOCIAL MEDIA |
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2.45pm | YouTube - digital revolution
- Media with a common purpose – reach, research, revenue and rights management
- Effectively using the power of the Internet to access new audiences and engage with current users – challenges for traditional broadcasters
- Maximising return on investment for online advertising campaigns
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3.10pm | Monetising social media and consumer generated video
- Can content created by consumers be the backbone of a viable business model?
- Capitalising through technology – how ad-insertion, ad serving, on-demand technologies and back-end management technologies are reinventing the relationship between technology and advertising
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3.35pm | Afternoon Tea
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4.05pm | Video advertising – convergence and accountability
- Analysing global trends in how consumers are watching video
- Evaluating opportunities for cross platform video advertising by looking at future growth and measurement
- Assessing the value of video for advertisers across all platforms
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4.30pm | Panel Session: What does the future hold for online video?
- Which business models will prevail for online video sites?
- What are the challenges in producing quality video content for online?
- How can traditional broadcasters effectively use the power of the Internet to access new audiences and engage with current users?
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| | Mr Gerry Gouy , Senior Director Business Development International Digital Media, MTV Networks International
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| TECHNOLOGY, INNOVATION & FUTURE TRENDS
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5.15pm | Digital partnerships & alliances – coming together to make money
- How are the leading hardware manufacturers and software designers working together with the leading content providers to redefine digital spaces and digital experience?
- Which partnerships between these different players could decisively redraw the map of the digital frontier?
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| | Mr Guy Gadney, National President AIMIA & Director, The Project Factory
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5.40pm | End of Day Two
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Mobile Internet - Day Three – 3 September 2009
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8.30am | Welcome coffee and registration
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8.50am | Opening remarks from the chair
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| BUSINESS MODELS & STRATEGY |
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9am | Keynote Address: Discovery, branding and monetisation on the mobile web
- The mobile web in emerging markets - examining the ad supported model
- Opportunities for content developers and publishers to acquire users and monetize their content & services
- Removing roadblocks and enabling mobile web – lessons for Australia
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| | Mr Jeff Merkel, Managing Director - Asia-Pacific & Latin America, Admob
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9.30am | Keynote address: Is mobile the great marketing enabler?
- Mobile’s integration with other media
- Developments in mobile ‘targeting’ capabilities
- Measuring ROI on mobile marketing campaigns for the FMCG, Financial Services and Entertainment sectors
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| | Mr Mark Shaw, Commercial Director Media Smart, Sensis Pty Ltd
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10am | Advertiser Supported Mobile Platforms: What’s working today
- i-phone
- Mobile Internet, SMS/Text, Video, and Mobile Direct
- Operator partnerships, on-portal vs off portal
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10.30am | Morning Tea
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11am | Delivering your service portfolio in a converged fixed-mobile internet world
- Examining the role of mobile portals in driving mobile internet usage and uptake
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11.25am | Panel Session: The role of partnerships in enabling mass mobile internet uptake
- Mobile content, entertainment & convergence - distribution challenges, devices and platforms
- Mobile web and capabilities beyond the traditional web
- Lowering operational costs and creating efficiency while creating value for the consumer
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| | Mr Gerry Gouy , Senior Director Business Development International Digital Media, MTV Networks International
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| MOBILE SEARCH, BROWSING AND ADVERTISING |
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12pm | Mobile finally grows up – the meaningful convergence of mobile with online
- What’s taken so long? Where mobile/online convergence has come from to get to here
- What this means for content owners, advertisers and their intermediaries
- How the marriage of mobile and online will drive media revenue
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| | Mr Gerry Gouy , Senior Director Business Development International Digital Media, MTV Networks International
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12.25pm | Networking Lunch
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1.25pm | Developing a successful mobile ad strategy
- Maximising advertising ROI through targeted cross platform distribution
- Understanding the mobile platform and it’s “personal” attributes
- Leveraging online through targeted mobile campaigns
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1.50pm | Panel session: Making money from mobile internet – what needs to happen?
- Defining Mobile Web 2.0 and examining its role in delivering a profitable mobile Internet ecosystem
- Analysing techniques for driving off portal browsing and content uptake
- What will be the portion of revenues that network operators will derive from advertising?
- What will be the role of subscriptions, and geo-targeting?
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| | Mr John Williams, Regional Director, BBC Advertising Sales, Australasia / Korea., bbc.com
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2.35pm | Afternoon Tea
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| MOBILE AND SOCIAL MEDIA |
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3.05pm | Mobile internet - it’s just the beginning
- Is mobile internet good enough for app-based internet usage?
- How will widespread 3G and WiMAX impact mobile internet usage/experience?
- Will mobile internet usage overtake PC?
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3.25pm | Mobile internet and social networks: pushing mobile data
Services
- Is the mobile social media the answer to grow mobile data consumption
- What’s the appeal of mobile social networking?
- Working together with mobile internet value chain
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3.50pm | Closing remarks from the chair and end of Conference
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