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Attendees at Loyalty World 2008 included:
Accenture
AIRMILES
American Express
Asprey
Atos Worldline
AXA Insurance Limited
BAA
Bentley Motors
BP
Brand Loyalty International
British Airways
BT
BWIN
Chilli Pepper Marketing
Coca-Cola Great Britain
Comarch
Customer Strategy Network Database Marketing
Diesel
Disney
Docomo Europe
Eame Starwood Hotels & Resorts
El Corte Ingles
Etihad Airways
Finans Bank
Fun Miles Antilles
GAME
ghd
GI Insight
Grupo Posadas, S.A.B de C.V.
Hilton Hotels Corporation
House of Fraser
HP Software
Iceland
IKEA
InterContinental Hotels Group
Ipsos Mori
JJB Sports
John Lewis
Jumeirah Group
L'Oreal
Loyalty Management Group
LoyaltyOne
Marival
Matalan
Nectar
New Look
Nokia
Occidental Hotels & Resorts
Red Bull
Saudi Telecom Company
Compound
Selektpoints
Selfridges
Shell International
SkyMiles
Ted Baker
Tesco Freetime
The Body Shop International
The LEGO Company
The Logic Group
Visa Europe
Vodafone
Whitbread Hotel & Restaurants
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Meet our speakers
Senior Manager Customer Loyalty,
Scottish Widows
Lesley is a Marketing professional who has worked in Financial Services with Scottish Widows for nearly 20 years. She has experience across a number of disciplines, including market research, relationship management and delivery of change. She set up the Central Customer Loyalty team in 2006 and works closely with key areas of the business to develop and deliver strategies to address persistency concerns and engender longer term customer loyalty. She loves a challenge, is passionate about customer loyalty and the benefits it can bring and is determined to make a difference. She is married with twin girls aged 6, enjoys cinema and socialising with friends. Her other love is golf though this has had to take a back seat for now until family life is less demanding!
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Head of Multi-channel & Loyalty,
Homebase
Richard was appointed into his current position in 2008 to lead the development of Loyalty and Multi Channel within Homebase
Within his role he leads a loyalty team of 14 that has been accountable for the launch of the Nectar coalition loyalty programme, transitioning customers from the previous ‘in house’ Spend and Save scheme.
Richard joined Homebase from sister company Argos where he spent 5 years within various marketing and trading roles. Previous to joining Argos Richard worked for Marks and Spencer for tens.
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Vice President,
Rexall Family of Pharmacies
Denise Darragh’s responsibilities include marketing and advertising for the Rexall family of pharmacies (Rexall, PharmaPlus, IDA and Guardian) and for Katz Group’s flagship brand Rexall Products.
Denise has been with Rexall PharmaPlus since the fall of 2006, managing the marketing and advertising for both corporate banner and independent network of pharmacies. With more than 20 years of experience in retail and consumer goods marketing, Ms. Darragh brings strategic expertise to her role from her prior positions as VP, Marketing, Product and Brand for Hallmark Canada, Director of Marketing for Revlon Canada and product management at Alberto Culver Canada and SmithKline Beecham (now Glaxo SmithKline). Ms. Darragh was named by Marketing Magazine as one of the 10 marketers that mattered the most in 2004, as well as being honoured with the Best in Show and Most Innovative Program awards at the Promo Awards 2004 and the Retail Council of Canada Retail Marketing Award in 2004.
At Rexall PharmaPlus, Canada, Ms. Darragh is responsible for creating and executing banner brand advertising, promotions, flyers, loyalty, direct marketing and website initiatives. “We are at a pivotal point at Rexall Pharma Plus and positioned for tremendous growth, and strong consumer centric programs will position our pharmacies as A Pharmacy First and the pharmacy of choice for our customers. Our focus is to ensure our marketing initiatives build a lasting relationship with our consumers and establishes our stores and resources as the ‘go to’ place for health information. From our retail experience to our loyalty initiatives we strive to exceed expectations for our customer base.”
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Head of Card Services,
House of Fraser
Maureen Dunlop, as Head of Card Services, is responsible for the overall management of all aspects of the card and loyalty programmes at House of Fraser, having started her career with the company in Glasgow before moving to a central role in London. The establishment of a valuable reward programme integrated with the long standing account card, and subsequent launch of a branded credit card, have been highlights of her time in the company. Maureen is passionate about the customer and their experience, as well as being an avid shopper herself!
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National Manager, Customer Loyalty & Engagement,
MYER
Ed has 18 years experience in the development of customer loyalty through CRM activity and database marketing.
With his formative years working in London for lifestyle and customer data experts, Claritas – Ed moved to Australia in 1999 and headed up the CRM and Segmentation consultancy division of PMP.
Subsequently, Ed became a founding partner of Torque Solutions, a data strategy consultancy, and opened up their Melbourne arm in 2002.
Having seen Torque grow to a team of 20 over 6 years, Ed moved to Myer in January 2009 and is the Head of customer loyalty, responsible for the Australian Icon’s loyalty program – MYER one - which has over 4 million members and is recognised as the leading loyalty program in the region.
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Editorial Director,
Colloquy
As Editorial Director of COLLOQUY, Rick Ferguson is responsible for all COLLOQUY print and online publishing, educational and research projects. Under Rick’s direction, the COLLOQUY magazine and web site provide a worldwide audience of 32,000+ subscribers with news, expert commentary, program summaries and research on all facets of loyalty marketing around the globe.
An acknowledged expert in the theory and practice of loyalty marketing, Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. He has been quoted as a loyalty expert in the Wall Street Journal, New York Times, USA Today, Guardian UK, Fast Company, and Smart Money, serves as a contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine, DM News (Canada) and the Chief Marketer web site.
Rick has been a featured presenter at industry conferences sponsored by the DMA, CMA, NACS, FTMA, Source Media, Marcus Evans, IQPC, IIR and Terrapinn. As a key member of the COLLOQUY faculty, he’s delivered educational workshops and webinars on the principles, practices and technologies of loyalty marketing in the US, UK, South Africa, the Ukraine, Malaysia and Singapore.
COLLOQUY comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. COLLOQUY® has served the loyalty-marketing industry since 1990 with over 32,000 global subscribers to its magazine and www.colloquy.com is the most comprehensive loyalty web site in the world. COLLOQUY's research division develops consumer and B-to-B research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is the official loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association. COLLOQUY also operates The COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.9184.
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Head of The Customer,
Honda Motor Europe Ltd
“Matt is accountable for ensuring every Honda customer experiences service excellence at every touch point they have with the Honda organisation in the UK. Passionate about understanding what drives loyalty and advocacy in customers is top of Matt’s agenda. With Honda consistently achieving top 3 placings in many of the automotive customer survey results indicates something is going right. However this is not enough, with Honda’s objectives of being ‘the best retailer in town’ and ‘a company that society wants to exist’ Matt and his teams work is only just beginning.
We need to keep up with and understand our customers and prospects differing requirements, offering them an individual service that consistently exceeds their expectations. With this in mind we continually keep in touch directly with our customer through a varied number of iniatives which feed the customers view back into the business ensuring that the message is understood and acted upon.
Matt has been in Honda for 27 years, starting his career in the Marketing department before moving into Sales, Network Development, Aftersales and now as Head of Customer where his role is to lead two teams of Customer Relations and Customer Understanding. So far a full and varied career, but as Matt says ‘There’s a lot more to come yet’.
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Chief Marketing Officer,
London Clubs International
Marty Goldman joined London Clubs International (LCI) as Chief Marketing Officer in February 2008.
Prior to joining the LCI, he was Vice President of Marketing for LCI’s parent company - Harrah’s Entertainment’s Atlantic City operation. While in Atlantic City, he was responsible for driving over $2 billion in cumulative net revenue, maximizing regional EBITDA and maintaining market leadership for Harrah’s Atlantic City properties. This included all strategic development and marketing positioning for HET properties: Bally’s, Caesars, Harrah’s and Showboat as well as maximizing Brand Loyalty entanglements. Marty started his career with Harrah’s as VP of Marketing at Harrah’s property in San Diego, California where he successfully negotiated the opening of the resort and three subsequent expansions.
Prior to his tenure with Harrah’s, he was employed in the lottery industry in a series of senior level marketing roles in both the public and private sectors.
Since taking on the Chief Marketing role at LCI Marty has helped guide the company through challenging economic times, shepherding a dramatic overhaul of their marketing efforts. With a keen focus on loyalty marketing, LCI is now one of the UK’s leading casino operators, recognised nationally for the Player Rewards sub-brand, and hosts the World Series of Poker Europe annually at ‘Casino at the Empire’ – LCI’s Leicester Square club.
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Managing Director, UK,
Interbrand
Graham is Managing Director of Interbrand London. His work has taken him across a diverse range of business agendas, geographies and cultures in consulting for some of Interbrand’s most high profile clients.
Starting his career in advertising, Graham spent eight years managing accounts for notable global brands before joining Interbrand in London in 1997.
Graham gained experience in brand innovation, strategy, consumer, corporate and retail branding, over the next seven years of consulting and his accomplishments include the award-winning work for the merger of PricewaterhouseCoopers.
Taking on the role of Executive Director of Interbrand in 2004, Graham’s promotion brought the responsibility of client management, marketing and developing international business. Recognising the growing potential of brands in the Middle East, India and Turkey, Graham led the development of an Interbrand offering in these new and prosperous markets.
With a keen eye for developing Interbrand’s offering, Graham became global head of the firm’s corporate communications in 2007, overseeing worldwide marketing and brand-building activity for the world’s leading brand consultancy.
In 2009 Graham took up the leadership of Interbrand in London.
Graham is a regular conference speaker, columnist and media commentator on brands and their changing environment.
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Terry was co-founder of the pioneering DM agency, Evans Hunt Scott in 1986. As Chairman Terry led the merger with Brann in 2002 to create a fully integrated direct, digital and data agency, EHS Brann. Terry has been directly involved in customer reward and engagement strategies both in the UK and overseas for over 15 years. Programmes include Tesco Clubcard, HMV Pure, Waterstone’s Card, Economist Circle, Diesel Cult, Homebase Spend & Save, The Sun Get More, Thomson Founders Club and Change4Life. In 1996, Terry was voted Direct Marketer of the Year and was elected a Fellow of the IDM in 1997 – the same year the agency was voted Campaign’s ‘Direct Marketing Agency of the Year’. In 2005 Marketing Direct named Terry top of DM’s Power 100. Terry has been most closely involved in the development of Tesco Clubcard and co-authored Scoring Points, the international best-selling book on Tesco’s pioneering customer programme.
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former Head of Online Marketing,
Virgin Group
Alex Hunter is the former Head of Online Marketing for the Virgin Group. Before joining Virgin Management, Alex was based in California at Virgin America, where he used the web to build a grassroots marketing campaign to garner public support for Virgin America's certification process on a tight schedule and even tighter budget. The campaign was covered by Time magazine, CNN, and CNBC, amongst others. He also oversaw the front-end development of Virgin America's website which has since won several accolades including ad:tech and Webby Award honours. Currently based in London, Alex's work regularly takes him across the globe.
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Chairman,
Channel 4 and Risk Capital Partners
Luke Johnson has served as Chairman of Channel 4 Television since 2004, and runs Risk Capital Partners, a private equity firm.
He was Chairman of Pizza Express during the 1990s and is currently an owner and Chairman of Giraffe restaurants and Patisserie Valerie, amongst other companies. Previously he owned The Ivy, Le Caprice, and J Sheekey restaurants for a number of years.
He has also owned companies in recruitment, dentistry, transport and retailing.
For eight years he wrote a column on business in The Sunday Telegraph and now writes a weekly column for The Financial Times.
He was a Governor of the University of the Arts London from 2000 to 2006, and became Chairman of the Royal Society of the Arts in 2009.
After graduating in medicine from Oxford he worked as a stockbroking analyst at Kleinworts.
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Marcin Kosciak leads the team responsible for research and development of loyalty and reward programs built and implemented worldwide. From the very beginning of his career at Comarch, Mr. Kosciak has initiated and formulated many innovative solutions that have made their way into Comarch Loyalty Management, one of the world’s most advanced loyalty management systems. His duties also encompass consulting/concept development, the creation of business plans as well as project management. Mr. Kosciak worked in Europe as Product Manager of Comarch Loyalty Management system and Director of Loyalty Solution Consulting Department at Comarch SA. Involved in several projects intended for coalition loyalty programs, finance and banking, retail, airlines and hospitality, telecommunication operators industries. Mr. Kosciak graduated with his Master’s in Management from the University of Economics in Cracow and in Education from the Resovia University. Lecturer of project management related subjects.
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Founder & CEO,
Visible Media
Christophe Langlois is Founder of Visible Banking and a Social Media Evangelist. Prior to his recent Senior Innovation Manager role at Lloyds TSB, Christophe worked in business development, in both telecommunications and banking. Christophe is an active blogger and business networker. His main blog, Visible-Banking.com, is the leading independent blog 100% focused on social media in banking and financial services. Christophe is an experienced presenter, thought leader, and advocate for Web 2.0, a regularly requested conference speaker. In 2008, Christophe founded his consultancy firm to help financial institutions better understand and leverage social media. Christophe holds an MSc in IT and an MBA, both of which were obtained in his homeland France.
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Head of Insights and Innovation,
Lloyds Banking Group
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Managing Director,
Nectar
Jan-Pieter Lips is Managing Director of Nectar and is responsible for the management and continued expansion of the Nectar programme in the UK.
In his previous role Jan-Pieter was Director of Client Development and was responsible for the company's efforts in developing relationships with leading UK companies to participate as Sponsors of Nectar and Nectar for Business programmes. Prior to this, Jan-Pieter was responsible for the development, launch and continued evolution of Nectar Business, the extension of the Nectar programme into the Business to Business market.
In the years 2000 to 2002, Jan-Pieter was International Business Development Director at Loyalty Management International B.V. Jan-Pieter's responsibilities included the development of opportunities to launch multi-company loyalty programmes in markets worldwide. Prior to joining LMI, Jan-Pieter worked at Loyalty Management Netherlands BV, the company that operates the Dutch Air Miles programme where he focused on the signing of new Sponsors, account management and e-commerce.
Jan-Pieter started his career at Vendex (now Vendex KBB), the leading Dutch retail conglomerate.
Jan-Pieter was born and educated in The Netherlands. He holds a degree in Business Economics from the University of Amsterdam.
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Loyalty Manager,
Eurostar
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Senior Director, Global Strategic Partnerships,
Hilton Hotels
Rob McDonald was appointed Director, Customer Loyalty, UK/Europe Middle East & Africa for Hilton Hotels Corporation in early 2007.
Based in London, he is accountable for the implementation and strategic direction of the Hilton Family’s customer loyalty programs in the region.
Heading a team of 10 marketing managers located in the USA, Europe and the Middle East, Rob is focused on cementing the loyalty of the Hilton Family’s best customers. Priorities include the management and development of the award winning Hilton HHonors reward and recognition program, as well as strategic marketing partnerships with airlines, rail, and financial companies.
Rob joined Hilton Hotels Corporation from Qantas Airways and British Airways, where he worked as Regional Marketing Director for South East Asia based in Singapore. He spent 8 years with the airlines, working across all marketing disciplines, in both London and Africa.
Born in Dorset, Rob is a keen skier, and speaks French and Spanish.
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As President and Chief Executive Officer, Bryan leads all of the enterprises organized by Alliance Data under the LoyaltyOne umbrella: LoyaltyOne Consulting, the AIR MILES Reward Program, COLLOQUY, Direct Antidote and Precima. Joining the organization soon after its founding in 1992, he moved through a series of progressively senior roles, becoming President of the AIR MILES business in 1999 and assuming his current position in 2006.
Bryan is a highly regarded expert on enterprise loyalty, retail marketing, coalition marketing and customer relationship management. He is a frequent speaker at industry events around the globe, and his views are widely quoted in national and international publications. He also contributes to COLLOQUY magazine as a writer and a member of the editorial board.
A strong supporter of many community and charitable groups, Bryan is a board member of the Special Olympics Canada Foundation. He is also an active participant in the Venture Management program at Queen’s University.
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Head of Customer & Loyalty Insight,
The Mileage Company
Iain joined The Mileage Company in April 2007. As Head of Customer Insight & Loyalty, Iain and his team are responsible for the interpretation of customer data and applying loyalty best practice to the schemes operated by The Mileage Company.
The Mileage Company, a wholly owned subsidiary of British Airways, leads the UK market in designing, developing and managing travel and leisure reward schemes. It currently operates a number of programmes including AIRMILES and BA Miles and has been successfully creating and running reward programmes for over 20 years.
Iain’s career in loyalty has spanned 13 years. He began his professional life at Shell UK where he managed the introduction of new partners to the Shell SMART loyalty programme. Iain then moved to Affinity Solutions, a specialist partnership marketing constancy, where he developed a range of partnership and loyalty solutions for a broad range of clients including Alliance & Leicester, HSBC and PPP Heathcare. Prior to joining The Mileage Company Iain was Partnership and Affinity Manager at EDF Energy where his role included the on-going development and delivery of the Nectar loyalty scheme.
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Propositions Director & Head of Retention,
British Gas (Centrica plc)
Andrew Reaney is Propositions Director, Head of Retention and Commercial Director for Premier Energy
Andrew is directly responsible for the retention performance of both the most valuable residential energy consumers and also the home services customer base. He also leads on the strategy, development, delivery and management of the British Gas portfolio of consumer products, offers and commitments.
Andrew joined British Gas straight from school in 1983. After spending seven years in Customer Service and Information Services, he moved into Marketing. He was responsible for building the first national marketing database which was used ‘in anger’ with the opening up of the gas and electricity markets to competition.
Andrew then became responsible for all direct communications in British Gas – with a focus on retention in the highly volatile early days of competition. He also spent time at The AA and worked closely with Goldfish Financial Services and One Tel on customer management initiatives.
Andrew moved to Direct Energy in North America and established the marketing agenda, brand strategy, worked on the design of the energy and home services model, and supported the growth of the energy and home services customer base.
Andrew returned to British Gas where he was responsible for customer experience across the brand, then focused on the British Gas brand positioning in London before focusing on energy retention as energy price increases impacted on losses.
Andrew is a Fellow of the Institute of Direct Marketing, a Member of the Chartered Institute of Marketing and holds an MBA from Ashridge Management College.
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Business Development Director,
Nectar
Will Shuckburgh is Business Development Director of Nectar, responsible for all new commercial partnerships and business ventures undertaken by the Nectar programme in the UK. The last year has seen the Programme grow substantially, with the addition of major partnerships with Expedia, Confused.com and most recently, Homebase.
Prior to joining Nectar in 2004, Will worked for the leading strategy consultancy, LEK Consulting, across Retail, Financial Service and Private Equity engagements. He holds a degree in Philosophy, Politics and Economics (PPE) from Oxford University.
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Customer Services Director,
Portrait Software
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Head of Customer Experience, Services & Loyalty ,
Orange
15 years in telecoms sector; B2B and B2C. 8 years with Orange currently heading up customer experience, service and loyalty within Orange Group B2B market. Previous experience in product management/development, developing web channel capability. Six sigma qualified and experience in process architecture underpinning transformation programmes. Previous experience with BT Global Services and BT Telemarketing
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Senior Director, Digital Loyalty Partners,
Starwood Hotels & Resorts Worldwide
Steven Taylor, Senior Director, Digital, Loyalty & Partner Marketing, Starwood Hotels & Resorts EAME. Steven has worked with Starwood over 10 years in a variety of roles spanning multiple disciplines including revenue management, digital, loyalty, partner and brand marketing. In the past Steven was Director Le Méridien online marketing strategy and led the redesign of lemeridien.com to launch. Most recently he has been focused on global customer experience management strategies and leading Starwood Preferred Guest marketing & member engagement in EAME.
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Chief Executive Officer,
RateIntegration Inc.
Mr. Thekkethala has over twenty years of experience in financing and leading enterprise software companies. Prior to RateIntegration, he founded the software companies, SRG and CCSS, where he developed the product vision and market strategy and led the companies to their successfully acquisitions. During his career, he has led teams that have developed and deployed enterprise software for leading service providers around the world. Mr. Thekkethala was a founding board member at Ibrix (acquired by HP) and Fidelia (acquired by Network General). Mr. Thekkethala holds a BS in Electrical Engineering and a Masters in Information Management from Washington University, St. Louis, where he also served on the School of Engineering faculty.
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Senior Vice President, Marketing Services: Credit & Loyalty,
Macy's
As Senior Vice President of Marketing Services, Aubyn is responsible for driving growth and service excellence for Macy’s financial services businesses. This encompasses credit and loyalty marketing as well as multicultural marketing for one of the world’s most recognized and respected brands. With a focus on customer intimacy, her leadership will create new sources of value for Macy’s 24 million active credit card customers. She provides direction for the loyalty and rewards platform, gift cards, enhancement services and financial analytic capabilities. Her multicultural marketing leadership will enhance the Macy’s brand experience and continued offering of quality, fashion-forward assortments specifically relevant to diverse customers. Macy’s will engage in key initiatives designed to build meaningful relationships and help all audiences enjoy their own unique sense of style and expression.
In her former assignment, Aubyn was a Vice President of the brand and acquisition marketing group at Harrah’s Entertainment, Inc in Las Vegas. Her responsibilities included leading the growth and development of the industry’s largest distributor of casino brands generating over $9B in sales annually. With over 40 resorts worldwide such as Caesars Palace, Harrah’s, Bally’s and Paris in Las Vegas, her team built the framework for the brand and developed advertising programs to build equity and distinction. She also served as a leading member of the corporate diversity strategy team for the office of the CEO.
Prior to her assignment at Harrah’s, Aubyn served as the Senior Vice President of Brand Strategy and Enterprise Marketing for Bank of America in Charlotte. She led a team in corporate marketing to maintain enterprise focus on new and innovative programs.
Aubyn’s educational background includes a Dual Degree program in Engineering; a 5-year undergraduate curriculum. She holds two bachelors degrees: one in Mathematics from Spelman College, and one in Electrical Engineering from Georgia Institute of Technology. She also holds an MBA in marketing from Clark Atlanta University.
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Global Brand Director,
Barclaycard
Gary Joined the Barclays Group in 2002 as Head of Marketing Communications for the retail bank. Gary moved to Barclaycard in 2004. As the Global Brand Director at Barclaycard, he has re-positioned the Barclaycard brand both internally and externally to be truly ‘One Step Ahead’. The body of work included new visual identity, new advertising and creative platform and a series of new sponsorships agreements.
Prior to Barclays, Gary was at emap consumer magazines where he spent time in New York as Retail Marketing Director of EMAP Peterson and was responsible for the successful launch of FHM magazine in the USA market. Earlier at emap, he delivered the launch strategy for Heat magazine, now the UK’s most read female weekly magazine.
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Co-Founder & Intellectual Adventurer,
TomorrowToday
Dean is an expert on the future of work and generational marketing. He has over 17 years experience in marketing, operations and strategy working for leading companies such as HBOS, AXA and Mckinsey. Dean was Head of Group Strategy for AXA’s general insurance business in Southern Africa, where he implemented a number of customer experience initiatives that resulted in sales doubling in key areas. Dean was also part of the Mckinsey consulting team managing South Africa's largest financial services merger. He oversaw the synergies between marketing, group finance and group audit divisions. Following the merger Dean decided to do something typical of someone from his generation (Dean is a Generation Xer), he cashed in his pension and went off in search of adventure. In his own words Dean says "I wanted more out of my life, so after completing an MBA from Henley Management College I bought an around the world plane ticket and headed off to follow my passions in photography and scuba diving". Dean became an underwater photographer for a team researching Minke whales off the Great Barrier Reef and later undertook the gruelling task of cycling around Madagascar raising money for charity. In 2003 Dean landed in London, loved it and decided to stay. He worked for HBOS on their sub-prime credit card business alliance and then joined The Egg Group - a London based business and marketing consultancy - working for clients like Brit Insurance, Prudential and GE. Three years ago Dean launched the UK and European office of TomorrowToday, a consultancy that shows companies how to get more from their valuable customers and talented people.
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As the Marketing Director for Space.NK, Lori is the interface between the company and the customer--responsible for the overall marketing and PR strategy in the U.K and U.S.
Lauri was previously the International Director of Digital Media, CRM and Loyalty for Body Shop. In this capacity she was responsible for below the line marketing, loyalty, gift cards and new media strategies globally.
A career marketer, she has more than twenty years of experience across disciplines including PR, Product Management, Consumer Marketing, Brand, Advertising and CRM working in both the UK and the U.S. Lauri is an advisory member of the European CMO Council and is currently actively involved in driving measured growth and brand engagement through better understanding of the customer. Lauri began her career in Event Marketing and Media Relations with Nordstrom, then progressed to more senior marketing roles with Harrods, and General Electric. Lauri has a BA in Journalism and Public Relations and an Advanced Marketing Certificate.
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