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Regional Airports World Asia Pacific Summit 10 February 2009
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8.50am | Chairman’s Opening Remarks
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| | Gordon Griffiths, Assistant Director, Airport Development, Asia Pacific, International Air Transport Association
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| DEVELOPING REGIONAL AND LOW COST TERMINALS TO FULLY TAP INTO THE GROWING LOW COST AVIATION MARKET IN ASIA |
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9am | Strategic panel: Debating a suitable secondary airport model for Asia Pacific’s aviation industry
- Addressing the long term need and viability for smaller and cheaper airports
- Should airport investors invest now for the future as LCCs operations dominate? How do airports take advantage of the environment created by LCCs airlines in India and Asia Pacific?
- What facilities will LCCs airlines need and at what cost?
- How can smaller and cheaper airport achieve quicker turnaround time and economise the landing fees for LCCs airlines?
- What will be the right airport pricing model to attract domestic and regional airlines in India?
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| | Mr Sek Min Foo, Senior Director, Airport Management Group, Civil Aviation Authority of Singapore Gordon Griffiths, Assistant Director, Airport Development, Asia Pacific, International Air Transport Association
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10am | Morning refreshments
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| AIRPORT DEVELOPMENT STRATEGIES AND OPPORTUNITIES IN DRIVING AERONAUTICAL REVENUE |
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10.30am | Developing the blueprint for becoming a model airport in China by driving key strategies to boost critical aeronautical channels
- Upgrading the airport’s facilities and service standards to attract airlines – what aeronautical revenue strategies work in Zhuhai?
- Re-assessing the current aeronautical strategies to increase the airport’s long-term profitability and sustainable growth
- What are the opportunities for Hong Kong –Zhuhai Airport in driving aeronautical revenue growth for the future?
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| | Ms Vivian Cheung, Chief Executive Officer, Hong Kong-Zhuhai Airport Management Company Limited
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11am | Case Study: Developing best practices in Aéroport Lyon-Saint Exupéry to generate incremental revenue through aeronautical and other ancillary channels
- Identifying main contributors to revenue growth for European airports in 2008 and assessing how they will fare in an unstable aviation sector with new economy challenges ahead
- Assessing key strategies in developing new airline business to enhance and grow aeronautical revenue
- Developing best practices in increasing the airport’s revenue through different channels: The business model for Aéroport Lyon-Saint Exupéry
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| | Mr Alain Favier, Route Network Development Manager, Aéroport Lyon-Saint Exupéry
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11.30am | Executive Panel: Identifying opportunities in increasing aeronautical revenue through different channels
- Partnering and collaborating with key stakeholders to increase airports market share and winning airlines business
- How can airports tap on the growing LCCs sector in Asia? What drives airlines to hub in a secondary airport?
- What strategies work to position secondary airports as the next preferred hub for airlines and as a point-to-point travel for consumer?
- Where are the new opportunities by partnering with tourism authorities to increase traffic capacity?
- How to craft the right marketing campaign to attract airlines?
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| | Mr Alain Favier, Route Network Development Manager, Aéroport Lyon-Saint Exupéry Mr Ashutosh Chandra, Head - Airline Marketing & Aviation Contracts, Bangalore International Airport Ltd. Gordon Griffiths, Assistant Director, Airport Development, Asia Pacific, International Air Transport Association
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12.30pm | Networking lunch
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| DRIVING NEW REVENUE STREAM THROUGH NON-AERONAUTICAL ACTIVITIES |
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1.30pm | Creating a profit generating model through the integration and efficient allocation of non-aeronautical resources at Yunnan airports in China
- How to integrate and allocate non-aeronautical resources effectively and efficiently in the Yunnan aviation environment?
- Assessing the potential of Yunnan airports to develop into tourism attractions to grow non-aeronautical activities
- Evaluating the operation and effectiveness of concessions at Yunnan airports.
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2pm | Assessing the potential for India to tap into airport retailing as an important revenue and the opportunities for key airport retailers
- What is the potential of airport retailing for airport in India?
- Identifying the key drivers that will transform and build an entirely new airport climate for retail channel
- What are the strategies required to build an entirely new channel of non-aeronautical revenue that consist of retailers, hotelier, restaurants and duty free outlets
- How to generate retail space revenue despite existing space constraints within the airport?
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2.30pm | Developing cargo infrastructure at emerging regional airports as a key non-aeronautical revenue stream
- Overview of cargo infrastructure developments at key international airports
- Identifying the need and impact of developing cargo infrastructure at emerging regional airports
- The Indian air cargo market: Assessing the potential of cargo as a key non-aeronautical revenue channel
- Loaded with cargo opportunities: What does the future hold for Delhi Indira Gandhi International Airport?
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| | Sanjiv Edward, Head of Cargo - Planning & Business Development, GMR Delhi International Airport
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3pm | Executive Panel: Assessing the viability and potential of different non-aeronautical revenue streams
- How big is the non- aeronautical revenue potential for secondary airport providers? How lucrative are they?
- What are the available and different non-aeronautical activities that are applicable for ASIAN airports?
- What innovative techniques are airports using to drive non-aeronautical revenue success? Exploring into retail, real estate, office space leasing, parking, advertising and etc.
- How should airports be balancing budget with revenue generating opportunities in accommodating non-aeronautical activities?
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| | Mr Charles Martin, General Manager, Commercial & Terminal Operations, Gold Coast Airport Gordon Griffiths, Assistant Director, Airport Development, Asia Pacific, International Air Transport Association
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4pm | Afternoon refreshments
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4.30pm | Close of summit
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Day 1: 11 February 2009
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8am | Registration
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8.50am | Chairman’s Opening Remarks
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| Asia Aviation: An Expansive Ground of Global Opportunities |
CEO Keynotes and Interview
In this session, leading C-level executives will address burning issues on the sustainability and growth of their high-risk airline business in the midst of weakening economic environments. We will hear from successful LCCs operating across Asia Pacific to get a diverse perspective of the global market and how low cost airlines are faced with the challenges of Re-thinking, Re-Inventing and Re-shaping their business models in a new global economy.
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9am | CEO Keynote: Unleashing Tiger Airways’ full potential as Asia explores liberalisation and ‘open skies’ in the midst of a changing economic environment
- Identifying Tiger Airways’ expansion strategies in view of the Asean inter-capital air liberalisation
- Evaluating the significant impacts on the airline’s future market strategies as Asia potentially explore full liberalisation
- Achieving cost efficiency and profitability against the backdrop of recent economic volatility – how has Tiger Airways performed in light of high fuel prices and a challenging economy?
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9.20am | CEO Keynote: Forging ahead with new and innovative strategies to grow Jetstar’s international business
- Understanding how Jetstar’s business model has evolved over the years to achieve leading LCC status
- Managing the development of Jetstar’s value based long haul international model – what are the secrets of success for an LCC to break into the long haul market?
- A look at Jetstar’s new and innovative strategies in successfully gaining market share and improving profitability
- With the current volatile economic climate and fuel prices, what are the impacts on Jetstar’s business model and how will you innovate and mitigate the challenges ahead?
- What is Jetstar’s competitive edge over other LCCs in Asia Pacific?
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9.50am | ‘Live in conversation’ with Legendary Low Cost Airlines
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10.30am | Morning refreshments & Asia Pacific Paper Plane Championship
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| Thrusting into Open Skies:
Seeking Greater Integration Through Liberalisation of Asia’s Air Policies
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11.15am | Aviation Regulator Panel: Tackling Asia’s challenges to full liberalisation
Aviation regulators from Asia will address the real challenge to airspace capacity: Unlocking “No Fly Zones” through open skies agreement and regional cooperation. Each regulator will share respective country’s updates followed by an interactive discussion with the Moderator and audience.
- Country updates: what is the current state of “open skies” policies in Asia?
- What are the biggest challenges to airspace liberalisation in each of these countries? How well will open skies work with the implementation of Asean inter-capital air liberalisation?
- Will Asian markets be competitive enough?
- Which key cities act as gateways to full liberalisation? How soon can they open up? What’s taking it so long?
- Can Asia’s aviation infrastructure support full liberalisation by 2010? What are some infrastructure plans in the pipeline?
- Will anti-competitive strategies affect operations of LCCs?
- How can “open skies” agreements address the issues of climate change and carbon emissions?
- With the competition that comes with full liberalisation, will consumers see lower fares in the future?
- Will there be instability in Asia’s aviation industry?
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| | Mr Daniel Ng, Senior Manager (Air Transport) Air Hub Development Group, Civil Aviation Authority of Singapore
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12pm | Networking lunch
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| Innovation in Increasing Ancillary Revenue, Distribution and Revenue Management Strategies |
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1.30pm | Executive Panel: Ideas out-of-the-box: Retail opportunities in today’s Global LCC environment
- How should LCCs cultivate ancillary partner networks in the entire spectrum of travel experience?
- Are Asian passengers more likely to take product bundling or ala-carte?
- What are passengers buying? The basic necessities aren’t surely enough
- Where do the biggest commissions come from?
- What components of the travel and non-travel experience can be integrated into an airlines portal?
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2.15pm | Case Study: Integrating innovative distribution strategies in a low-cost business model to enhance profitability and increase market share
- Understanding SEAIR’s positioning in the competitive airlines market
- Integrating key distribution strategies to develop a wider market presence for the airline
- Identifying innovative platforms to support critical distribution strategies and plans
- Driving future developments and strategies for 2010 and beyond
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2.45pm | Developing the best route to optimal revenue management through crafting customer-centric strategies
- Maximising yield through effective inventory control and an optimal pricing structure
- Aligning revenue management strategies with innovative marketing to increase profitability
- Assessing the ROI of an optimal revenue management system – in creating value and benefits for the customer
- Putting the customer first – strategies to enhance customer experience to achieve higher yields
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3.15pm | Executive Panel: Utilising the technological frontiers of e-commerce to design IT infrastructures for effective distribution
- Addressing the need for IT infrastructure investment – how big? How much?
- Innovations in technology designed to cut down costs from desktop virtualisation to web-check-in
- Is application consolidation and modernisation, key to the success of today’s LCCs?
- Exploring strategies in designing a responsive and service-driven IT architecture
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| | Mr Mark Lim, Head of IT & Infrastructure, Tiger Airways
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4pm | Afternoon refreshments
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| Financial Management: Executive Insights into the Fundamentals of Aviation Success
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4.30pm | Innovation lessons from Pratt & Whitney: Leveraging on advanced engineering technology enablers to reduce operating costs
- Predicting future cost drivers for engine operating costs
- Benefiting from the use of fuel efficient engines to reap substantial cost savings without compromising on aircraft performance
- Importance of choosing the right mix of engineering solutions to help reduce overall costs
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4.50pm | Assessing how IT solutions help optimise airline revenue and drive cost efficiency
- Retaining and enhancing airlines’ market-share profitability in a fiercely competitive market place
- Addressing how airlines can respond effectively to changing customer requirements
- Looking at how airlines can respond quickly to changing market situations, like, recessions and political instabilities
- Assessing how loyalty and customer relationship management can help airlines tide over challenging times
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5.10pm | Fuel Cost Panel: Volatile fuel prices - assessing the viability of various response measures
- What is the outlook for fuel costs? How are airlines mitigating the challenges of fluctuating and volatile fuel prices?
- Exploring innovative hedging strategies beyond conventional practices
- Purchasing new aircraft with new engine technology for greater fuel efficiency and over-all economic performance
- Headway in alternative fuel development: Will biofuel remedy airline fuel woes?
- Perspectives from other industries
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5.50pm | Close of Day 1 Conference
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6pm | Networking Party
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Day 2: 12 February 2009
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8.50am | Chairman’s Opening Remarks
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| Emerging Market Opportunities:
Access to Commercial Aviation Wealth in Middle East and South Asia
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9am | Keynote: Assessing the potential of LCCs in the Middle East amid global economic challenges
- Key developments for the Middle East aviation industry from 2010 and beyond
- What is the potential for airlines expanding in the Middle East against the backdrop of economic challenges and volatile fuel prices? Are airlines in the region immune to the uncertain fluctuations of fuel prices?
- Implementing ‘open skies’ in the Middle East - current status and future outlook in aviation policies and liberalisation
- What are the most lucrative routes in the Middle East and how is Air Arabia strategising for new growth and expansion?
- What is the secret to Air Arabia’s success in current times despite global economic challenges?
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9.30am | Middle East / South Asia LCC Panel: Improving air traffic connectivity between the Middle East-South Asia route to accommodate demand for affordable tourism travel
- Maximising the opportunities presented by South Asia’s liberalisation of air services
- Leveraging on South Asia ’s high levels of domestic travel and increasing market demand for Middle East-South Asia routes
- How strong is Middle East’s and South Asia’s continued outbound travel demand?
- What is the best approach in consumer marketing towards the high-growth holiday traveller sector of the Middle East?
- Which key cities in the Middle East and South Asia show high-growth potential and capacity for improvement?
- How is the Middle East catching up to globalisation?
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| | Mr Dale Lawrence, Director of Corporate Communications, Pacific Asia Travel Association (PATA)
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10.15am | Morning Refreshments
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| Emerging Market Opportunities:
Access to Commercial Aviation Wealth in North Asia
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10.45am | Keynote: Strategising for expansion into North Asia destinations: The winning formula for Cebu Pacific
- Understanding the importance of the North Asian market for a LCC operating from the Asean region
- Identifying prospective and profitable routes expansion into the China market and other North Asian destinations
- Evaluating the airline’s developments in the pipeline for the North Asian market and their impacts on the competitive LCC industry
- An insight into Cebu Pacific’s future growth strategies and challenges
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11.15am | Case study: Reviewing the strategies of the first domestic “LCC” model in China
- Achieving airline cost effectiveness taking into consideration the china environment
- Using the right management philosophy to reform a domestic airline and achieve long term profitability
- Learning how Chinese airlines gear up to future challenges as China airline industry consolidates further
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11.45am | North Asia Panel: Where are the opportunities for international and regional airlines accessing the North Asia aviation market?
- Access into the North Asia market – the growth potential of new route developments within North Asia
- Understanding how the North Asia’s aviation industry is stepping up in terms of infrastructure developments – runways, LCC terminals, modern air traffic control and customs clearing?
- New market strategies: How can LCCs and full-service airlines stimulate inbound and outbound travel into North Asia?
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| | Mr Dale Lawrence, Director of Corporate Communications, Pacific Asia Travel Association (PATA)
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12.30pm | Networking Lunch
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| Exploring LCC Long Haul Operations |
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2pm | Executive Panel: What strategies can LCCs explore for longer-haul route operations?
- Demand for long-haul: is it only between cities with strong business and social connections as influenced by the current economic conditions? Or is it a matter of geography?
- How much can LCCs stretch ancillary revenue generation in medium and long-haul flights?
- Do travel agents have a role to play in helping grow a potential low-cost long-haul market?
- Where in Asia can LCCs find the capacity for long-haul?
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| Closing Finale-Flying Legitimate Low Cost: The Formidable Essentials
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2.45pm | Case Study: Transforming a low-cost carrier into a really “low-cost” operating business model
- Understanding the concept of low-cost operations and how it impacts the availability of low passenger fares for LCCs
- Looking back at Ryanair’s transformation from a full-service regional airline into a low-cost carrier and the lessons Asian LCCs can learn from this page in low-cost aviation history
- Deriving costs efficiency in airline operations to effectively manage financial performance
- Dealing with competition: How can an LCC emerge as the airline of choice for regional and corporate travellers?
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3.15pm | Case Study: Offering affordable and competitive fares by maintaining a low cost business model
- What low cost business models have worked so far?
- The need to re-define strategies in the wake of rising fuel prices
- What are the common misconceptions of a low-cost?
- Is passenger comfort a significant advantage for LCCs in the long run? Or is it all about pricing? Are today’s travellers really sensitive about this?
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3.45pm | Asian CEO Panel: Perspectives into a true low-cost model for the Asia aviation industry
- How does Asia’s low cost model fare against Europe’s low cost models?
- What makes a carrier truly low-cost in the Asian context?
- Getting the low-cost business model correct
- The right size of a lean operation infrastructure
- Fleet size and fleet type: What’s the right balance?
- Outlook of Asia’s aviation industry: Key challenges and developments ahead
Moderator:
Patrick Murphy, Former Chairman, RyanAir
Panelists:
Warwick Brady, Chief Executive Officer, Mandala Airlines
Lim Kim Hai, Executive Chairman, REX
Avelino Zapanta, President & Chief Executive Officer, South East Asian Airlines
Tassapon Bijleveld, Chief Executive Officer, Thai Air Asia
Nguyen Thanh Hung, Chairman, VietJetAir
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4.30pm | Afternoon refreshments
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5pm | Close of Day 2 and See You in 2010!
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Tony Davis 
Bruce Buchanan 
Zhang Xiuzhi 
Ruben F. Ciron 
