Day One 28 October 2009Day One 28 October 2009
9am Chairman’s Opening Remarks
Executive Chairman, Centre for Asia Pacific Aviation
Asian aviation leadership challenges and opportunities in a turbulent period 9.15am CEO Keynote: Developing BCIA’s hub strategy to lead the airport into becoming a world-class international hub for Asia Pacific
- Learning from the Olympic experience - creating higher safety and service standards to benchmark BCIA’s competitive advantage
- Collaborating with airlines to enhance the routes network and establish hub alliances
- Securing strong support for airport and hub development policies via close cooperation with civil aviation authorities
- Leveraging on technology advancements to create exceptional facilities and services to establish the airport’s world-class infrastructure
Chief Executive Officer, Beijing Capital International Airport
9.35am CEO Keynote: Developing and creating the right business model and opportunities to remain competitive, be resilient and to achieve globalisation
- Identifying the key elements that drives a successful airline business model even in light of current economic turbulence
- Creating opportunities from uncertainties – Is this the right time to develop and enhance an airline’s products to create a competitive edge and drive customer loyalty?
- Advocating and driving transformational changes to stay resilient and prepared for future challenges – is there a need for radical change?
Chairman , China Southern Airlines
9.50am CEO Keynote: Breaking into new markets and opening new destinations to enhance long haul point-to-point connectivity for AirAsia X customers
- Identifying the hot spots and working collaboratively with airports, tourism and travel partners to gain access into more destinations
- Increasing the airline’s distribution channels through various partnerships and alliances
- How do enhanced branding and marketing initiatives help AirAsia X increase market shares and build customer loyalty?
- How can LCCs develop more enhanced services and routes to cater to varying demands of the customer – what’s in the pipeline for AirAsia X, the world’s leading long haul low cost carrier?
Chief Executive Officer, AirAsia X
10.15am The Chief Executives Interview
Though facing challenges of the economic slowdown, our keynote CEO speakers have been resilient and focused on developing and implementing key strategies and practices that asserts their organisation’s market position as Asia Pacific’s leading airports and airlines. In this session, the CEOs will address burning issues related to the impacts of the economy and changing market paradigms. How are they strengthening their brands, enhancing their customer experiences and achieving their near and long term business objectives while prepping their airlines to face new challenges and possibilities in the future?
Editor in Chief, Asia, Wall Street Journal Chief Executive Officer, AirAsia X Chief Executive Officer, Beijing Capital International Airport Chairman , China Southern Airlines
11am Morning Refreshments and Speed Networking Developing the right airline business model and strategies to drive revenue and profitability (I) 11.30am Case Study: Maintaining a market leading position in Asia through turbulent economic times while building for long term success
- What has been United’s strategy for Asia since the economic slowdown?
- Is there intense capacity rationalisation or are there new strategies to affirm the airline’s market position?
- What is the impact of other airlines flying from Asia to North America?
- What strategic alliances and partnerships are viable and profitable for United to enhance its presence in Asia?
- How is the airline preparing for future challenges and possibilities arising from the eventual market upturn?
12pm Routes Development Panel: Identifying and developing profitable route development strategies within Asia
- With greater air liberalisation in the region, how are route developments taking shape?
- What are the most profitable routes across Asia and the Middle East and how competitive are they?
- How can airlines successfully develop profitable routes to important markets such as India, China and Middle East?
- Identifying other emerging destinations within Asia where airlines should evaluate potential route development opportunities
- How are airlines rationalising routes to remain profitable and maintain market share?
Managing Director, Planely Spoken Chief Executive Officer, AirAsia X General Manager, China and Hong Kong, Delta Air Lines Executive Manager Commercial Planning, Qantas Airways
Developing the right airline business model and strategies to drive revenue and profitability (II) 2pm Distribution Panel: Developing new approaches in consumer-centric distribution strategies to improve yield management and drive cost minimisation
- How has distribution strategies evolved over the years with airlines increasingly looking to reduce costs while improving yield?
- What is the distribution platform of choice for airlines in current market conditions to stay competitive and cost effective?
- Assessing the effectiveness and viability of different distribution channels during tight market conditions
- Distribution costs – who should pay?
- Technologies for distribution – are airlines still looking to spend on IT for long-term improvements or have costs cutting become the primary agenda?
2.45pm E-Commerce and Revenue Management Panel: Maximising profitability through effective revenue management and in developing a secure and integrated e-commerce system
- Understanding how to effectively forecast airline demand and apply strategies to optimise revenue on a given flight
- Making correct scheduling and capacity adjustments to maximise profitability and achieve revenue objectives
- Developing a secure and hassle free e-commerce system to ensure customers feel confident with their online purchases and payments
- Formulating, crafting and designing the ideal internet e-commerce website and internet booking engine
Executive Chairman, Centre for Asia Pacific Aviation Executive Manager Commercial Planning, Qantas Airways Executive Chairman, Regional Express
Managing cost and operational efficiency for greater sustainability 4pm IT Panel: How can airlines leverage on IT during current times to be cost effective and operationally efficient?
- How can IT help airlines reduce cost and increase efficiency while remaining innovative to improve passenger services?
- Are technology investments a luxury or a basic need at this point in time? How do airlines discern what’s necessary and what’s not during the current economic climate?
- What are some critical areas that CTOs and CIOs are looking to improve or implement in the next 6 months?
Executive Chairman, Centre for Asia Pacific Aviation Vice President and Managing Director, ARINC Asia Pacific Chief Information Officer
总信息师, China Southern Airlines General Manager IT, Shanghai Airlines
4.45pm
Operations Panel: Enhancing operational capabilities and processes with key technologies and strategic human resource development
- What are airlines looking to improve in their aircraft turnaround operations?
- Identifying key systems and solutions that can reduce aircraft turnaround time, increase operational efficiency and improve crew productivity
- How can RFID and its applications translate into massive savings for airlines?
- Reviewing human resource development outsourcing solutions and training models for airlines to achieve cost effectiveness and efficiency
Director - Corporate Communications, Pacific Asia Travel Association (PATA) Managing Director, Cockpit4u Aviation Service GmbH Director of Sales, Eastern Aero Marine Assistant Vice President - Airport Services, Kingfisher Airlines Mr Li He, Senior Vice President , Air China
5.30pm Close of Day 1 Conference & 2009 CAPA Aviation Awards for Excellence Cocktail & Gala Dinner
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CAPA Aviation Awards for Excellence
Participating companies include
Conference:
Day 1
28 Oct 8am - 5:30pm
Day 2
29 Oct 8am - 5:30pm
Workshops:
27 Oct 9am- 5pm
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