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 Mr Reginald (Reg) MacDonald,
Chief Executive Officer Viva Macau Appearing: Day Two 29 October 2009 3pm LCC CEO Panel: Tapping into corporate travellers to increase market share
- Outlook of LCC passenger traffic within Asia Pacific and in the long-haul segment for 2009 Q4 and beyond
- Assessing the corporate travellers market – is this a worthwhile profile for LCCs to invest on marketing and promotions?
- Apart from becoming increasingly price sensitive, what are other decisive factors that will attract business travellers to fly with low-cost airlines?
- What are some key strategies to grow the corporate travellers’ portfolio to increase market share for LCCs?
Executive Chairman,
Regional Express Chairman,
Spring Airlines Chief Executive Officer,
Viva Macau Director - Corporate Communications,
Pacific Asia Travel Association (PATA) 3.45pm Destination Marketing & Collaboration Panel: Identifying opportunities for aviation industry to revitalise travel across Asia through strategic destination marketing campaigns
- Identifying the hot travel destination spots in Asia Pacific and how their marketing campaigns work to increase tourism demand
- Are partnerships with tourism and travel organisations a viable marketing channel for airlines to reach out to more international markets?
- Airline partnerships, frequent flyer programs and strategic alliances – how can they work to provide a more attractive and value-added travel experience for the consumer?
- How can airlines leverage on destination marketing to increase and enhance their distribution channels?
- Partnering for a mutually beneficial campaign that delivers added value to the consumer– package bundling, special fares and new destination offerings – what have been done?
Director - Corporate Communications,
Pacific Asia Travel Association (PATA) General Manager, China and Hong Kong,
Delta Air Lines Chief Executive Officer,
Viva Macau Assistant Chief Executive, Sector Planning and Development,
Singapore Tourism Board Vice President, Revenue Management and Distribution,
Meritus Resorts and Hotels |
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CAPA Aviation Awards for Excellence
Participating companies include
Conference:
Day 1
28 Oct 8am - 5:30pm
Day 2
29 Oct 8am - 5:30pm
Workshops:
27 Oct 9am- 5pm
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