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Day One: Tuesday 3rd March 2009
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8.30am | Registration and coffee
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8.50am | Chairman’s opening remarks
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9am | Welcome Address
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| MENA – A STRATEGIC OUTLOOK |
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9.15am | Keynote address: From zero to the top in five years:
preparing the ground for the final push
- Why Etihad can succeed where others are failing
- Examining the prospects for liberalisation across the Middle
- East and India and its potential effect on long term strategy
- Dealing with the human resource challenges inherent in a
- rapidly growing airline
- Adapting to short-haul competition from low cost carriers
- The future: building the international crossroads of the world
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9.45am | Keynote address: Growth and development of aviation in conjunction with Abu Dhabi 2030
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10.15am | Keynote question and answer session
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10.30am | Keynote address: Next Generation Aviation: drivers, challenges and consequences
- Building a more diverse economy through investment
- Forecasting aircraft requirements and route expansion to meet increasing demand for air travel
- Regional travel hubs and airport expansion
- What does the global economic downturn mean for
passenger numbers?
- How will rising oil prices continue to impact growth?
- Forecasting passenger traffic and new traffic routes
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| | Dr Nawal Taneja, Professor & Chairman, Department of Avation, Ohio State Uniersity
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11.10am | Morning coffee
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| THE IMPACT OF OPEN SKIES |
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11.40am | Regulatory oversight for an emerging aviation sector – the case of Abu Dhabi
- Exploring the need for regulation in the aviation sector and the DoTs role in conducting and overseeing it
- An overview of civil aviation policy and progress to date
- Key regulatory provisions and objectives
- The future for civil aviation in Abu Dhabi and beyond
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12.10pm | Panel: Examining the future of legacy carriers
- What have legacy carriers learned from new market entrants?
- How are legacy carriers meeting the challenge of low cost airlines?
- Business model innovations and their implications
- What is the future of legacy carriers?
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12.50pm | Lunch sponsored by Airbus
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| THE ECONOMIC OUTLOOK |
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1.50pm | Keynote Address: Determining the pattern of future investment and development resulting from growth in the regional aviation sector
- Increasing airport capacity – what, where, when and how much?
- Pull or push strategy – who is pulling the levers – airlines or airports?
- Competition amongst regional airports – creating niches or spreading to thin?
- Are we going to experience excessive capacity come to the market simultaneously? And how it will affect the industry?
- Unbundling of airport services: why, when and how?
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2.20pm | Moving through and beyond the current industry crisis
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| | Mr Majdi Sabri, Regional Vice President, Middle East & North Africa, IATA
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2.40pm | Panel: The role of private equity and Sovereign Wealth Funds in Middle East aviation
- Analysing the rise of private equity in the Middle East
- Evaluating aviation as an asset class, the evolving investor profile and returns on investment
- Determining the amount and availability of liquidity in the Middle East ready to be invested in aviation
- What can private equity deliver besides liquidity?
- Identifying and promoting the means of developing successful private equity investment in the Middle East
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| | Mr Majdi Sabri, Regional Vice President, Middle East & North Africa, IATA
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3.10pm | Speed Networking
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3.50pm | Afternoon Tea
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4.10pm | Financing growth in challenging times: aircraft mortgaged back security
- Background and origins of German mortgage backed securities (Pfandbrief) and its prospects
- Overcoming the challenges intrinsic in implementing shariah compliant asset backed security agreements
- Examining the potential of private limited partnerships
- Analysing the German operating lease market – what does it tell us?
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4.40pm | Panel: Adapting mortgage back security for the Middle East market
- Overcoming the challenges intrinsic in implementing shariah compliant asset backed security agreements
- Examining the potential of private limited partnerships
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| SYNERGISING AVIATION AND TOURISM |
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5.10pm | Panel: Analysing and advancing the symbiant relationship between aviation and tourism
- The airline and airport’s role in the destination brand
- Identifying new potentially high yield destinations to increase flight frequency and improve profit levels
- Differentiating your offering through a concerted approach to branding and promotion, pricing and customer service
- Mapping out a lucrative win-win arrangement with service providers and hotels to improve non-core airline service quality
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5.50pm | Close of day one
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Day Two: Wednesday 4th March 2009
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8.30am | Registration and coffee
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8.50am | Chairman’s opening remarks
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| LAYING THE FOUNDATIONS FOR GLOBAL PRE-EMINENCE |
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9am | Global economic conditions and their effect on the region’s aviation industry
- How is the economic downturn affecting access to financing for Middle Eastern and African carriers?
- Is the delay in key aircraft orders a curse or a blessing in disguise?
- Managing spiralling fuel costs with an effective hedging strategy
- Does the global fear of rising oil prices apply in the Middle East?
- Identifying carrier funding requirements
- Where can other cost savings be made to soften the impact of fluctuating fuel costs?
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9.40am | Panel: A regulatory perspective: meeting the diverse requirements of all stakeholders in a turbulent environment
- Emerging government initiatives that aim to safeguard and encourage growth in the Middle East’s aviation market
- Meeting the inherent challenges of a more liberal aviation market
- Identifying and overcoming regulatory challenges caused by airports cities
- Understanding how regulators and airlines can collaborate to steer the aviation industry in the right direction
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| | Mr Paul Hooper, Director Policy and Regulation, Department of Transport, Abu Dhabi Dr Nawal Taneja, Professor & Chairman, Department of Avation, Ohio State Uniersity
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10.20am | Panel: Making the Dubai Inc. model work
- Outlining and expanding the airlines’ role in Dubai’s development and image
- Where do Dubai’s ongoing and future megaprojects fit in?
- What does the Global Economic Downturn mean for tourist numbers and the accuracy of projections?
- What is needed to maintain Dubai’s position as the thought leader in airline-airport-destination development
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10.50am | Morning coffee
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| DRIVING INCREASED OPERATIONAL EFFICENCY AND
IMPROVED DISTRIBUTION |
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11.20am | Panel: Leveraging technological enablers to boost the efficiency of airline systems and business processes
- Evaluating the success of pricing software to closely monitor consumer patterns and drive bottom line success
- Selecting the appropriate technological tools to appeal to the evolving purchasing preferences of travellers in the Middle East and beyond
- Improving on-line reservation systems to enhance overall operational efficiency
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| | Mr Ken Geiselhart, Senior Program Manager, Lockheed Martin Transportation & Security Solutions
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12pm | Identifying the right low-cost business model and strategy
- What is the true nature of a low-cost carrier and how does this impact the branding of Virgin Blue?
- What are Virgin Blue’s growth strategies when faced with the situation of rising fuel prices and a volatile economy?
- Were there significant lessons learnt from the recent effects of the economy’s volatility and high fuel costs?
- How has Virgin Blue evolved since its launch back in Year 2000? Are there plans on developing Virgin Blue into a “hybrid” which blends low-cost carrier traits with those of full-service carriers?
- Are corporate travellers a new segment of business growth for Virgin Blue?
- What gives Virgin Blue an advantage over other LCCs in Asia Pacific?
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12.30pm | Paper Plane Competition
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1pm | Lunch
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2.30pm | Panel: Operating a low cost model in a high cost environment
- Developing a winning strategy to simultaneously improve load factor and average revenue per customer
- Addressing the challenges in ensuring successful execution of the low cost long haul strategy to achieve operational
- maximization
- Leveraging on effective “un-bundling” the long-haul air travel product to keep the cost structure as effective as the short
- haul low-cost model
- Driving innovative marketing campaigns to increase forward demand and address the issue of over-capacity
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3.15pm | Afternoon tea
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| THE PROSPECTS FOR PRIVATE AVIATION |
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4pm | Panel: Explaining and maintaining current, encouraging conditions for the region’s private aviation sector
- Estimating the continued growth in demand for private aviation services
- The demands of a GCC VIP – why the Gulf is different
- Increased diversity in terms of geographic distribution and breadth of aircraft capability
- How sheltered is the Middle East from the Global Economic Downturn and what effect is expected on the business aviation market?
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| | Mr Ammar Balkar, President & CEO, Middle East Business Aviation Association
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| DEVELOPING AND RETAINING THE REQUIRED TALENT |
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4.50pm | Panel: The role of HR in developing a sustainable competitive advantage
- Analysing HR’s role in recruiting and retaining talent
- Meeting the global challenge - emphasising and exploiting the economic and social advantages the region has to offer
- Competing through quality: creating, encouraging and managing high performance work practices
- Top quality staff as a selling point
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| | Mr Prabh Sharan, Director, Learning & Development Centre, Kingfisher Airlines
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5.30pm | Close of conference
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Aviation Development Briefing Day: Thursday 5th March 2009
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8.30am | Registration and coffee
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9am | Chairman’s opening remarks
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| INCREASING CAPACITY TO MATCH AMBITION |
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9.10am | Keynote case study: Upgrading Abu Dhabi International Airport – project status, plans and ambition
- An update on the airport’s upcoming plans for further upgrade and improved facilities management
- Developing a new breed of business models for airports to drive bottom line success
- Critically reviewing the potential of the Middle East’s airports to become global hubs
- Developing the retail, food and beverage outlets at and around the airport
- Assessing the need for a new breed of airports designed to cater to LCCs
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9.50am | The role of airport design and functionality in the visitor experience
- Current and future trends in airport development: what is required of a modern airport?
- The airport as a civic building: how terminal planning, entertainment and cooperation between airports and airlines can produce more than a passenger processing facility
- Improving passenger flow through a combination of design and process
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10.30am | Morning Tea
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| FORWARD-LOOKING DEVELOPMENT PLANS |
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11am | Panel: Working together: maximising the Middle East’s aviation potential through a harmonised development strategy
- Incorporating existing logistical and transport infrastructure into regional airport development projects
- Avoiding over-capacity issues with a coordinated approach
- Developing a new breed of business models for airports to drive bottom line success
- Creating and exploiting the benefits of a global transportation hub
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11.30am | Airport Cities: the future of civil aviation?
- Where airport cities will work, where they won’t and why
- Quantifying the financial advantages of a large-scale airport development – what hard evidence is there of success?
- Determining the effect of an operational airport city facility on existing infrastructure
- • How many airport cities can the global economy sustain?
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12pm | T Integration: Innovative techniques to increase operational efficiencies for airports, airlines, and air navigation service providers
- Discussing innovative techniques to improve operational efficiencies and reduce costs for airports, airlines, and air navigation service providers
- Highlighting stakeholder issues and concerns in context of these diverse operating domains
- Outlining Collaborative Decision Making (CDM) concepts for more accurate real-time information exchange between stakeholders
- Case study to integrate stakeholder business process improvements with IT applications and systems
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| | Mr Ken Geiselhart, Senior Program Manager, Lockheed Martin Transportation & Security Solutions
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12.30pm | Networking lunch
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2pm | Developing a domestic air transportation network: meeting demand and exceeding expectations
- Providing internal connectivity to promote economic growth
- The role of good governance in meeting citizens’ desire for mobility
- The unique challenges involved in managing regional and domestic airports
- Development opportunities promised by increased liberalization
- Optimising the contribution of a regional or domestic airport to regional and national development
- Developing revenue opportunities and encouraging investment
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| | Mr Youssef Al Abdan, Director, Southern Airports Operations Affairs, Domestic Airports, General Authority of Civil Aviation
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| AIRPORT FINANCING AND INVESTMENT |
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2.30pm | Maximising revenue opportunities beyond aircraft
- Maximise profits from the big four – car hire, hotel, insurance, duty free
- Industry insight into what consumers are buying, expand your product mix with new highly-profitable products
- Double your ancillary revenue with loyalty programmes – learn how it can be your biggest potential earner and increase customer stickiness
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| Ensuring Security |
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3pm | Exploiting Technology to enhance security operations
- Running an effective Security Operations Center (SOC)
- System Behavior -- inputs and outputs integration
- Utilising rapid resolution and response models
- Implementing the best security systems and applications
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| | Mr Bupesh Joshi, General Manager Airport Infrastructure & Services, Kingfisher Airlines
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3.30pm | Afternoon tea and end of briefing day
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