Tuesday, June 17 - Pre-conference workshop
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8.15am Check-in opens
9am Welcome Address
Dave Hopkins, CEO,
Air Transport Business Development
9.15am Selling aircraft, engines and equipment to LCC’s
- Case studies of successes and failures
Jack Graef, VP, Technical,
Air Transportation Business Development Group
10.30am Refreshments & networking
11am Marketing and Sales of Information Technology to LCC’s
- How to win and keep your LCC customers happy
Mr. Brian Cimaglia, VP, Airline Information Technology,
Air Transportation Business Development Group
12.30pm Lunch
1.30pm Selling Maintenance and MRO services to LCC’s
- What the airlines and their regulators want to see
Mike Jefferson, VP, Regulatory Compliance, Technical Operations,
Air Transportation Business Development Group
3pm Refreshments & networking
3.30pm Training solutions that work for LCC’s
- Case studies of success and failures
Tim Ford, VP, Training,
Air Transportation Business Development Group
4.30pm Closing remarks
Dave Hopkins, CEO,
Air Transport Business Development
Wednesday, June 18 - Conference day one
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8.15am Check-in opens
9am Chairman’s opening remarks
David Field, U.S. Editor,
Airline Business
LOW COST BUSINESS MODEL THOUGHT-LEADERSHIP – INNOVATION & FLEXIBILITY
9.10am Keynote address: whether ultra-low cost or hybrid airline; finding a niche and developing your strategy accordingly
- How does an airline decide upon its market positioning?
- What do you offer pre-flight and in-flight? How to create the low-cost/high standard balance for your model
- Does it make sense to combine the best from low-cost and traditional airlines?
Mr. Ben Baldanza, CEO and President,
Spirit Airlines
9.40am Keynote address: overcoming the challenges in creating a ‘brand’ new low cost airline
- Overcoming regulatory barriers to implementation and why the legacy backlash
- Is high-end low-cost the way forward – elite recognition programs, assigned seats and premium airports?
- Why positioning ourselves between the discounters and the traditional network carriers is a sound business model
Mr. Bob Dana, CFO,
Virgin America
10.10am Keynote address: how LCCs can remain at the vanguard of innovation
- The price of fuel and its impact on the market
- Environmental concerns and the spectrum of airline responses
- Capitalizing on new opportunities for growth
Roger Harris, Chief Revenue Officer,
Sun Country Airlines
10.40am Refreshments & networking
IDENTIFYING AND DEVELOPING NEW MARKETS AND BUSINESS OPPORTUNITIES
11.10am Routes: effectively managing an ongoing expansion of your route network
- Route development strategies – when to expand, when to contract?
- Does a ‘hub and spoke’ strategy simplify passenger connections?
- When to resign underperforming routes and move operations to more profitable locations
- How should airports present their case to LCCs?
Mr. Marty St George, VP, Network Planning,
JetBlue Airways
Pete Mcglade, Senior Vice President,
Southwest Airlines
David Field, U.S. Editor,
Airline Business
11.50am Profit growth through strategic partnering: how some airlines have improved their competitive advantage through the use of outsourcing and global resources
- Freeing up capital to fund core initiatives
- Lowering costs by achieving operational efficiency gains
- Differentiation through brand enhancing programs
- Creating revenue growth by capitalizing on retail opportunities
Caesar Mercado, Director, Cunsumer Marketing,
LSG Sky Chefs
12.10pm Lunch
MANAGING REVENUE AND MAXIMIZING ANCILLARIES
1.40pm Revenue maximization: an investigation into the different approaches to maximize revenue in the new LCC environment
An increasing number of markets are being priced with less restricted fare structures than were formerly in place. This has led to a violation of the assumption of independence of demand between fare classes, which is implicit in most commonly used forecast systems. We investigate different approaches to maximise revenue in this new environment.
Mr. Rick Zeni, VP, Revenue Management,
JetBlue Airways
2.10pm Ancillary revenue: how to maximize ancillary revenues to recapture high margins – not just adding services, but integrating them into your booking process
- How to substantially increase revenues from the ever-increasing array of non-airline products
- Debating new payment methods as a category of ancillaries
- Does it make sense to integrate a cargo and mail service?
- Pre-assigned seats in the booking process as a smart ancillary?
Mr. Brian Cimaglia, VP, Airline Information Technology,
Air Transportation Business Development Group
Ricahrd Adelung, VP, Business Development,
LSG Sky Chefs
Bob Gallagher, COO,
AIG Travel
Bobby Shroeter, Sr. Director, Consumer Marketing,
Spirit Airlines
Roger Harris, Chief Revenue Officer,
Sun Country Airlines
Mr. Rick Zeni, VP, Revenue Management,
JetBlue Airways
2.50pm Speed networking
The revolutionary, exciting, quick and nonpressurised way to meet fellow conference delegates and industry peers in a 40 minute session. These brief meetings are the starting point for conversation and networking throughout the conference. This is where long-lasting and fruitful relationships begin.
3.30pm Refreshments & networking
UTILIZING GLOBAL DISTRIBUTION SYSTEMS
4pm GDS: the evolution of the GDS
- How the GDS is evolving and its role in future of airline distribution
- How airlines can use a multi-channel distribution strategy to increase their revenues
Kyle Moore, Vice-President, Product Marketing ,
Sabre Airline Solutions
4.30pm Distribution: how you can successfully measure costs and maximize multi-channel distribution opportunities
- Does the innovation of LCCs leave them as an island
- – unreachable by GDS?
- How can airlines, software providers and GDS work in tandem to create a manageable value chain?
- How can a LCC achieve a scalable distribution system?
- What are the latest alternative and innovative distribution channels?
Catherine Dyer, VP, Distribution,
WestJet Airlines
5pm Chairman’s closing remarks
5.10pm Cocktail reception
Thursday, June 19 - Conference day two
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8.15am Check-in opens
9am Chairman’s opening remarks
Mr. Barry Biffle, CMO,
Spirit Airlines
MANAGING GROWTH – FROM LAUNCH TO CUSTOMER RETENTION
9.10am Keynote addresses: how to strengthen the balance sheet and facilitate earnings growth for the future
JetBlue’s rapid growth led to its stock being one of the most successful in airline history. A rocky spell was followed swiftly by a hugely successful ‘Return to Profitability’ program. We uncover the lessons learned from a colorful decade that has included an IPO, The Simpsons and now flights to the Caribbean….
David Barger, CEO,
Jet Blue
9.50am Launching: turning good ideas with financial backing to realities with long term profitability
- How do new airlines select which niche market to fill?
- How do you sustain your market position through this dynamic growth period?
- When should you be aiming to reach profitability?
Mr. Tim Morgan, CEO,
NewAir and Tours
10.30am Refreshments & networking
11.10am U-TURN: your conference agenda
It’s your turn. It’s where you create the agenda. So bring along your ideas and get ready to make a name for yourself.
12pm Loyalty: do customers have brand loyalty to LCCs?
- Is branding a waste of time and money?
- Is price the only loyalty factor? If not, what?
- What can LCCs implement to stimulate brand loyalty?
Mr. Barry Biffle, CMO,
Spirit Airlines
Jose Calderoni, Director of Marketing,
Volaris
Pedro Margozzini , SVP, Marketing,
LAN Airlines
12.40pm Lunch
OPERATIONS & FINANCE – BREAKING DOWN THE BARRIERS TO FUTURE EXPANSION
2.10pm Government and legal: tackling the issues that LCCs face
- Congestion, airport access and slot auction
- The freezing of airports – what does it mean for LCCs?
- The possible reallocation of old landing sites
- The likely impact of introducing market-based mechanism on the current set-up
Mr. Ed Faberman, Co-Chairman, Aviation Counsel,
Wiley Rein
Mr. Ken Quinn, Partner,
Pillsbury Winthrop Shaw Pittman LLP
Mr. Howard Kass, Associate General Counsel,
US Airways
Mr. Barry Biffle, CMO,
Spirit Airlines
2.50pm 2009 outlook: is consolidation a medium-term threat or a natural way to optimize the industry?
- Will investors choose to collaborate to streamline their efforts and manage financial risk? What are benefits?
- Is a combined or unified global reservation system the key to alliances making more sense?
- How many carriers will we have at the end of the day? What will government consider?
Mr. Ed Faberman, Co-Chairman, Aviation Counsel,
Wiley Rein
3.20pm Chairman’s closing remarks
Mr. Barry Biffle, CMO,
Spirit Airlines
3.30pm End of conference
