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Day One Tuesday 15th April
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| Emerging Wireless |
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| ACHIEVING SCALE IN THE WIRELESS MARKETS |
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08.50 | Opening remarks from the chairman |
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09.00 | Keynote address: Reducing churn and increasing scale in a rapidly changing markets
- Providing content, applications and services that are easier to use and to obtain loyalty
- Using consumer perspectives of a company’s market share to your advantage
- Finding the balance between being a price breaker and a market innovator
- Capitalising on market share through targeted campaigns to increase ARPU
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09.30 | Keynote: Achieving mass market uptake of new services in emerging markets
- Evaluating the challenges of entering new markets which can impede on success
- Deploying successful value added services that create ROI through mass market penetration and high ARPU
- Launching cutting edge technology and building operational efficiency to attract and maintain new customers in emerging markets
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10.00 | Keynote: Developing services and business models that scale in mature regions
- 3G strategies and building and migrating subscriber bases of size and value
- Cost-effective steps forward: what has been learned from global case studies?
- Developing and deploying wireless content services to deliver ARPU
- Understanding the market for VAS in urban areas and the regions
Will WiMAX complement or compete with 3G?
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10.30 | Morning Tea and Coffee
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11.00 | Panel: Transition from traditional services to provision of value-added services
- Identifying the growth services and additional servicing capabilities that scale
- Meeting the requirements of quality and reliability of services
- Development of high tech services combining voice, video and data communications: the early
- How do you ensure the right services are being offered at the right time of development?
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11.30 | Generic network access and how will it stimulate competition – will network neutrality work?
- What is the future of access; how will it evolve over the next 10-15 years?How do SP’s remain competitive with an infrastructure sharing model vs own infrastructure?
- Do we need to support mobility? If so, how?
- How will the new access technologies impact current businesses, their processes and ways of working?
- How will businesses be able to exploit the new technologies in a more sustainable manner?
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12.00 | Impact of Internet Protocol on Mobile Network Operators Strategy
- Separation of access and services
- Applications management
- Product and platform strategies of MNOs
- Internet Provider’s role in wireless telcos
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12.30 | Networking Lunch
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| Regional Symposia |
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| STRATEGIC EXPANSION – BECOMING A REGIONAL OR GLOBAL PLAYER |
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13.50 | Panel: Fulfilling the potential of the Central and Eastern Europe Region
- Strategies for growth and opportunities in Eastern Europe
- Consolidation and opportunities in M&A in the region
- How to capture market share and maintain scale
- Financing growth in the region – equities, loan and fixed income
- Regulatory challenges to growth in CEE and development of alternative echnologies
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14.40 | Panel: Analysing strategic expansion in the Middle-East marketplace
- Becoming a global player through effective partnering strategies
- Spotting opportunities for international expansion in new regions and sectors
- International growth through acquisitions and winning new licenses
- Delivering the types of networks that offer a lower total cost of ownership and that have the ability to grow in magnitude
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15.30 | Afternoon Tea
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| CREATING, MEETING AND MAINTAINING CUSTOMER DEMAND |
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16.00 | Panel: Creating sustainable mechanisms to achieve and maintain market share in Asia
- Increasing revenues against declining voice revenues owing to
fierce competition
- Growth in low ARPU segments of the population
- Improving VAS penetration and raising the affinity for data
- Evolution of the organisational structures as the subscriber base grows to support mass rollout
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| | Matt Hooper, Executive Vice President, Marketing, Colibria
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16.40 | Panel: Building effective wireless strategies in Africa that increase uptake and maintain market share
- Understanding the evolved subscriber base in the African market place
- Meeting the demands of more sophisticated customers
- Optimising pricing strategies to build effective revenue models for new services
- Evaluating which next gen services will consistently generate customer demand
- Assessing growth potential and opportunities: which new markets offer the most potential?
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17.30 | Close of Emerging Wireless Day
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18.00 | Cocktail reception
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Day Two Wednesday 16th April
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| Big Picture Landscape |
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08.00 | Registration and coffee
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08.50 | Official opening and welcome by chairperson |
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| CREATING SCALABLE SERVICES |
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09.00 | Opening Keynote: Responding to the convergence trend - scaling markets and technologies
- Developing the commercial opportunities offered by new technologies and markets
- Creating scalable offerings that appeal to all customer bases – retail and enterprise
- Developing IT services and online applications that scale
- Integrating the different parts of the 21st century telcos’ business to achieve maximum value
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| | Larry Socher, Chief Technology Lead - Network Practice, Accenture LLP
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09.30 | Keynote: Creating an innovation engine
- Innovation – the key to BT’s transformation from traditional telco to customer-centric services company
- Taking the open approach – working with great minds to deliver new services
- Innovating at the speed of customers’ lives
- Shaping a sustainable future globally
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10.00 | Encouraging Market Innovation
- Developing innovative products and services for consumers' communications, commerce, information and entertainment needs
- Creating business innovation hubs by leveraging strategic partners to enable businesses to reap productivity gains and enhance competitive edge
- Capitalising on scale, networking and know-how to create an innovation partners ecosystem
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10.30 | Morning Tea and Coffee
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| GENERATING NEW AND SUBSTAINABLE REVNUE INCOME THROUGH PRODUCT IMPLEMENTATION |
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11.10 | Panel: Operators in the converged world - the ealities of wide-scale adoption of FMC
- Evaluating the weaknesses of early commercial services and future developments
- Identifying the right mix of converged services that will provide the best potential for mass uptake
- Prioritising strategic objectives to build fully convergent services: enabling FMC through advanced scalable solutions
- The future for full-scale FMC deployment in mature and emerging markets: value creation vs. value destruction
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| | Brigitte Bourgoin, Executive Vice President, Head of Personal Line of Business, Orange
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11.50 | Acquiring and retaining customers through FMC and triple-play
- Launching new services and capabilities for triple-play customers
- Identifying the early adopters of FMC Solutions and targeting specific services to the appropriate market segments
- Reducing churn: meet increasing customer demand for greater home networking
- Identifying new revenue streams: delivering expanded service portfolios through increasingly sophisticated home gateways
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12.20 | Networking Lunch
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14.00 | Panel: Acquiring IPTV content and building out mega network infrastructure
- Overcoming barriers to mass take up among new and existing customers: which enhanced services will stick?
- Reducing current per subscriber capital cost for infrastructure deployment
- Improving IPTV test and measurement technologies: stress testing current configuration for worldwide scaling
- Serving and storing digital content for on-demand viewing via IPTV
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14.50 | Case study: IPTV and Broadband Services deployment using an intelligent MSER at the edge |
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15.10 | Speed Networking
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15.50 | Afternoon Tea
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| WHOLESALE CAPACITY – INCREASING NETWORK CAPACITY TO MEET ESCALATING SERVICE DEMANDS |
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16.00 | Overcoming the requirements for increased scale within the network of a 21st century carrier
- Capitalising on the opportunities for expansion in the world's markets
- Deploying IP NGN architecture that can meet large-scale deployment
- Getting a short-term return: are there any opportunities to be found?
- Key pitfalls for the unwary within for the modern wholesale model
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16.30 | Achieving increased scale whilst protecting revenues
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Increasing scale – MPLS and VoIP in the carrier space
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The results – homogeneous infrastructure and ease of management
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Revenue protection when migrating to NGN
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| | Jeff Smith, Director Connectivity Services, Global Crossing
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17.00 | Protecting key revenues during migration from legacy to NGN transformation
- Adopting strategies to benefit from legacy systems: filling the gap fast with scalable, high capacity solution offerings
- Effectively identifying and overcoming the challenges to smooth network migration
- Serving those customers who don’t wish to migrate to NGN immediately
- Migrating successfully to modern billing architecture
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17.30 | Special presentation: The reform of European telecoms law: stimulating open competition, growth and innovation
- Single European Information Space: creating economies of scale and legal certainty in the EU electronic communications markets
- Internet economics: creating open platforms for web-services
- The wireless economy: steps towards a market driven approach to wireless
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| | Mr Ken Ducatel, Member of the Reding Cabinet, Informations Society and Media, European Commission
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18.00 | Cocktail Reception
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Day Three Thursday 17th April
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| Emerging Broadband and high-speed services |
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08.00 | Registration, tea and coffee
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08.50 | Opening remarks from the chairman
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09.00 | Keynote: The future of WiMAX and LTE
- Development of the broadband market in Norway
- The similarities and the differences between these two ground-breaking technologies
- The possibilities of convergence of LTE and WiMAX
- Where the future lies…
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09.30 | Keynote: Transferring to higher-speed networks that create scale
- Fostering new broadband opportunities through state of the art technology
- Choosing the right strategy for VDSL; HFC networks; fibre-optic and FTTx
- Cooperation and competition scenarios going forward to create growth:
Fixed-line
Cable
Mobile
Content providers
- The role of video services as the main growth driver behind scaling new services
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10.00 | Keynote: Fixed mobile grand slam - understanding voice, video, data and mobility convergence
- Understanding how the three waves of change enabled by IP are disrupting fixed and mobile operators
- Showing how video is driving network expansion in converged broadband networks
- The full service broadband architecture; IMS and the multi-service edge
- Mobile broadband - network, access and subscriber findings
- Service Provider deployment case studies and scenarios
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| | Arpit Joshipura, Vice President, Marketing Standards and Solutions, Redback Networks
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10.30 | Morning Coffee
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11.00 | Developing mass mobile broadband usage in mature and emerging markets
- Creating greater reach and scale of emerging technologies: what are the real possibilities and timeframe?
- Identifying a realistic point for high volume commercial deployment of WiMAX
- The 3G vs. 4G debate: what technology should be pursued and how?
- What services can push WiMAX in emerging markets after successful launches in mature markets?
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| | Dr. Marc Achhammer, Senior VP, Head of WIMAX, Siemens Home and Office Communication Devices GmbH & Co KG
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| BROADBAND AND THE DIGITAL HOME |
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11.40 | Panel: New broadband services for the Digital Home
- Leveraging high speed broadband infrastructure: providing faster and more diverse services
- Responding to the opportunities presented by IPTV, VoIP, gaming and content driven services
- What advantages do cable and altnets have at their disposal to deliver more innovative services to market
- Infrastructure roadmap: creating the network to provide entertainment
- Going forward: market led investment driving higher broadband penetration rates
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12.40 | Networking Lunch
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14.00 | A perspective on value enhancement by means of customer premesis ewquipment
- Market trends on CPE based functionality
- Differences between the fixed and mobile CPE approaches to revenue generation
- A comparison of the value generation aproaches: network versus CPE
- CPE pitfalls
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14.30 | Panel: the altnet route to creating scale through broadband access
- Driving deployment of next-generation infrastructure in the access portion of the alternative network
- How will triple-play evolve in the alternative market, and how will service providers leverage it for incremental revenue?
- Delivering portable broadband - what are the opportunities?
- How do regulatory environments affect broadband deployment?
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15.10 | Mobile data services that scale: bringing the content closer to the consumer
- Outlining the content discovery challenges faced by consumers
- How can operators build their mobile data strategies?
- Reducing the click-distance & time taken by consumers to be able to consume content
- Bringing innovation through third-party content & application ecosystem
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15.40 | Afternoon Tea
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16.10 | Unconference
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17.30 | Close of Emerging Broadband day
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Pre-event workshop Monday 14th April
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| Mobile Data Services - Monetize the wireless datapipe |
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09.30 | Whats on the Operator's mind
- Key concern areas
- Revenue pressures being faced by operators
- Mobile Data Services –
What is it? - Overview
Services that can be offered under this umbrella
Network readiness required to provide these services
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10.00 | Mobile Data Services - deeper analysis
- Attempts made in the past by operators to generate non-voice related revenues
- Why the attempts failed to provide the necessary impetus
- Content discovery challenges faced by subscribers
- New applications coming over and the preparation required at the operator's end
- Peer to Peer
- Media rich
- End device agnostic
- Network evolutions set to change the industry
- WiMax integration with the Mobile Network
- FMC
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10.40 | Coffee Break
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11.20 | Mobile Data Services - prevalent and new emerging delivery models and
services/applications
- SMS based
- WAP portal
- Widgets
- Content discovery
What is it? How it works
Network requirements to deploy this?
- Emerging models/architecture
• Web 2.0 - overview
• What is it?
• How it can be used by the operator?
• What does it promise?
- Including some more segments, apart from messaging, into the services offerings
• Payments
• Information services
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12.15 | 12.15 Mobile Data Services - prevalent business models
- Examples of business models adopted by European service providers
- How are other networks making money from data services?
- Cable operators
- Broadband operators
- Fixed-line operators
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13.00 | Lunch
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14.20 | Mobile Data Services - New revolutionary models
- Content coming to the consumer
- Pamper the consumer - revolutionise the look ‘n feel
- Celltop Way
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15.00 | Mobile Data services – Future directions (Interactive Session)
- More services
- Potential concerns from operators
- Other alternatives?
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15.30 | Conclusion
- Revisiting Mobile Data Services
- Current and future directions
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