This practical and interactive Masterclass will highlight the range of emerging market issues that reflect the complex needs of our ageing community and how to respond. MacroPlan has found that market knowledge at the local level is critical to successful projects.

The day will assist the development industry to better understand how to plan for new communities given the range issues facing older Australians.  This will include how to research people’s needs and preferences relating to critical factors as lifestyle, income and wealth, migration patterns and how these issues relate to housing product and sizing, pricing, services and new and emerging location of choice.

The morning theory session will focus on new secondary and primary data analysed by MacroPlan including ABS Census changes from 2001-2006 and recent market surveys undertaken by the company that highlight not all is as it seems!

In addition, MacroPlan will be presenting findings from its recently completed National Retirement Supply Data Base, which highlights interesting proprietary data relating to current and planned supply of retirement facilities at a local level.

The afternoon will consist of a unique and highly valuable mystery tour, visiting a range of cutting edge retirement projects, demonstrating first hand how innovation can lead to competitive advantage and achieve success.

9:00 Welcome coffee and registration

9:15 Welcome address by Brian Haratsis

9:30 2006 and beyond - demographic shifts
• Current indicators and market movements 2001-2006
• Growth in the ageing market - where are the new opportunities?
• Profiling ageing - diverse market segments
• Population migration - where people are moving to and coming from?

10:00 MacroPlan National Supply Database
• What is happening in areas across Australia in retirement living products?
• Pricing trends
• Market segments and opportunities
• New hotspots for developers and investors

10:30 Morning tea

11:00 Designing the retirement communities of the future
• Primary research - what retirees are telling us?
• Key issues in housing and lifestyle - affordability, facilities and services, social factors
• Innovative case studies

12:00 Expert Panel
• Q and A: MacroPlan’s experts will answer your questions about where to find that next opportunity and what to look for in a dynamic and challenging market

12:30 Lunch

1:30 Site visits (Mystery Tour)           
• Two sites in the Eastern Suburbs premium segment
• Urban coastal retirement resort/lifestyle living
• Affordable urban fringe retirement

5:00 Finish and delegates will be returned to the hotel

About your workshop leaders
MacroPlan is making available its leadership team to provide insights to the retirement industry. A sample of key speakers include:

Brian Haratsis - as Managing Director of MacroPlan Australia, Brian is one of Australia’s foremost strategic advisors, with a particular focus on building great cities. As an economist and town planner Brian has vast experience in forecasting and understanding communities and their needs.

Gary Prattley - is the National Planning Director of MacroPlan and has lead some of Australia’s largest planning projects. With more than 35 years experience nationally and internationally, Gary’s knowledge how to deliver truly great projects is unparalleled.

Andrew Giles - has more than 15 years experience in conducting market research into communities and their demands. As the Director of MacroPlan’s Property Advisory Group he leads a team of analysts who conduct innovative research into changing dynamics in Australia’s ageing population, with a particular focus on identifying new development opportunities in the retirement sector.

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