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Prepaid Cards Asia Summit, Friday, 11 April 2008
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08.00 | Registration
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08.40 | Organiser’s welcome remarks
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08.45 | Chairman’s opening remarks |
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| THE PREPAID CARDS AND PAYMENTS LANDSCAPE |
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09.00 | Opening keynote: The future of prepaid in Asia
- An overview of the various prepaid instruments, their different business models and distinct opportunities for profitability
- Can banks compete with non-bank issuers? Is industry consolidation on the cards?
- Building the business case for Prepaid in Asia: Do the numbers add up?
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09.30 | Strategic imperactive: Using responsive technology to enhance your prepaid business
- The criticality of time-to-market advantage is necessary and possible!
- Weighing the opportunity costs of IT that discourages rather than encourages creativity to productizing to meet changing customer needs
- Discover the power of flexible parameterization to support various forms of line item transactions
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10.00 | Keynote panel discussion : The gift cards phenomenon - Is there a compelling enough story in Asia?
- How does Asia compare with the more mature gift card markets of America and Europe
- When will it become a profitable business, if ever?
- What are the key challenges facing Asia?
- Does technology exist today that can work as a catalyst for creative and innovative solutions?
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| | Moderator: Mr Doug Johnson, Senior Policy Advisor, American Bankers Association Confirmed: Mr Anil D. Aggarwal, Director, Paybefore, Founder & Chairman, Network Branded Prepaid Card Association Confirmed: Mr Ken Howes, Director, Edgar Dunn & Company, Co-Founder, International Prepaid Forum
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10.30 | Morning refreshments and exhibition viewing
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11.00 | Meeting regulatory concerns head on…
- Balancing consumer protection and data collection needs
- How should the industry treat retention of unspent balances and implementation of user card fee structures
- Coordinating cross-border issuance and remittances
- Ideas for tackling illegal money laundering and improving fraud management
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| UNDERSTANDING THE BUSINESS OF PREPAID |
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11.30 | Growing a profitable prepaid business in Asia |
| | Mr Ken Howes, Director, Edgar Dunn & Company, Co-Founder, International Prepaid Forum
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12.00 | Understanding and limiting the risks of prepaid cards
- How do prepaid card risks differ from other cards
- Leveraging existing AML and other programs to limit risks
- Developing a prepaid risk management program
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12.30 | Networking luncheon and exhibition viewing
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| TOP GROWTH SEGMENTS |
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13.30 | Ground breaking success in travel pre-pay - The Caxton FX Card
- Creating a genuine value proposition for the customer
- Speed to market - how to launch ahead of your competitors
- Learning the tough lessons early
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14.00 | Providing prepaid solutions for the government and public sector
- The cost and efficiency savings of prepaid cards in the government-citizen relationship
- Meeting the needs of the under serviced population, e.g. healthcare
- Non-conventional uses: Using prepaid in relief operations saves lives and saves dollars
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| | Ms Stefanie Koh, Vice President, Cards Product Development & Management (Asia Pacific), JP Morgan Chase
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14.30 | Singapore's experience with prepaid ticketing in transit
- Flexible platform to meet ticketing needs
- Expanding top-up channels is key
- Sustainability though new transit and non-transit business
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15.00 | Afternoon refreshments
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15.30 | Case Study: Travelex's Cash Passport - Prepaid for the travel sector
- How Travelex combined their expertise in travel and prepaid to achieve market leadership in Australia
- How Travelex have responded to evolving trends in the prepaid sector
- Prepaid trends in the travel industry - with both a global and regional view across travel and corporate sectors
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16.00 | Broadening the appeal of plastic through gift card innovation
- How does Asia compare with the more mature gift card markets of America and Europe?
- How are retailers increasing sales and profitability?
- What has been the impact of the explosion of gift card malls as a new channel?
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| PREPAID CARD MARKETING TIPS |
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16.30 | Closing keynote address: Making BREAD - The BREAD Card story
- Identifying a gap in the UK market
- Creating a card programme that is accessible, economical and relevant
- Implementing a cost effective PR & marketing strategy
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17.00 | Closing panel discussion: Meeting the challenges of prepaid marketing
- The importance of being different - one card, many customers
- Loyalty and affinity programs and card personalization techniques
- Profitable go-to-market strategies
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| | Moderator: Mr Anil D. Aggarwal, Director, Paybefore, Founder & Chairman, Network Branded Prepaid Card Association
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17.45 | Close of conference
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