Prepaid cards have the capability of extending sophisticated loyalty functions to money and, in tracking consumer purchasing patterns, could potentially be the critical link to helping billions of unbanked individuals in Asia build creditworthiness for more sophisticated financial products.
Consumers are giving prepaid the thumbs up. As more acceptance points come online, it’s really treated as familiar as paper money, minus the inconveniences of handling grubby notes or fumbling with and storing heavy coins as change. Wireless technology is enabling simpler and faster deductions making it easier for customers to spend; merchants too are likewise warming up to prepaid. Most importantly to financial institutions, there is money to be made on their end as well.
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Contact
Eugene Chang
at +65 6322 2768 or email him for speaking opportunities!
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Prepaid Cards Asia Summit is an unrivalled opportunity to find out about the ins and outs of the Prepaid cards industry here in Asia, the latest strategies and successful programs, as well as what to expect next and how your business can be readied to exploit this new instrument.
As always, it’s not just about the insights and ideas to be gained but also who you’ll meet and network with at the show. From the professionals behind 13th Annual Cards & Payments Asia Summit, Prepaid Cards Asia is THE prepaid event for merchants and bankers exploring the potential behind the prepaid phenomenon.