Multi-channel strategies for driving prepaid profitability
This workshop is designed to provide delegates with the latest research into prepaid from the world’s leading researcher in the field Anil Aggarwal, a recognised leader in the prepaid card industry globally.
When a prepaid card programme will achieve profitability is difficult to calculate. The challenge stems from a range of variables, compounded by growing consumer appetite for prepaid products. For example, gift cards moving beyond mere gift voucher replacement to become flexible marketing and sales tools fully integrated into a retailer’s business strategy. By promoting and marketing through multiple channels, the potential to enhance customer and business profitability is being realised by retailers across the world.
Key issues to be addressed:
Tomorrow’s prepaid customer: Mapping consumer behaviour and attitudes
Understanding profitability of retailer gift card programmes: Mapping the business case for prepaid through multiple distribution channels
Performance health check: Activities to enhance prepaid programme performance
Benefits of attending:
Evaluate the principles and practice of multi-channel distribution
Understand how to leverage multi-channel distribution to maximise marketing and sales
Analyse what works and what doesn’t when it comes to retail prepaid card business models
Who should attend:
Retailers with prepaid card programmes
Retailers planning to develop a prepaid gift card programme
Service providers targeting retailers
Prepay programme managers and financial service companies wanting to understand best practice distribution through multiple
Course times and documentation:
Registration starts at 9.00am sharp. The workshop commences at 9.30 am and finishes at 1:00 pm with refreshments served at appropriate times. Participants will receive all workshop materials.
Anil D. Aggarwal, CEO, TxVia, Founder & Chairman, Network Branded Prepaid Card Association (NBPCA)
Anil D. Aggarwal is a recognised global leader in the prepaid card industry. He is Chairman and CEO of TxVia, a technology company that is revolutionising prepaid card processing. He is also Founder and Chairman of the NBPCA, the leading trade organization for network branded prepaid cards. Previously, he co-founded and led Prepaid Media, a trade media company which operates Paybefore, the leading publication for the prepaid card industry. From 2004 to 2006, he was CEO and a director of TSYS Prepaid, a wholly-owned subsidiary of TSYS (NYSE: TSS).
This is your best sales and marketing opportunity of the year. If you are serious about being positioned as a market leader in the cards industry, then this is the event you need to be at!
If you supply or are involved in the following areas you should be looking to partner with the Prepaid Cards Australia Summit 2008:
Prepaid card companies
Gift card companies
Compliance software and solutions
Card and material manufacturing
Card marketers
Payment networks
Payment processing
Hardware manufacturer
Target your market!
For details contact Brendan Gow
