Day one - Tuesday 2nd December
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8.45am | Chairman’s opening remarks
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| CASH SUBSTITUTION: ENTERING THE PREPAID MARKET |
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9am | Keynote: Prepaid in the context of SEPA
• Innovation, a driver to increase competition and efficiency
• SEPA, the foundation for future development
• SEPA for cards, the benefits for prepaid
• Prepaid in the context of the e-money directive
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| | Ann Börestam, Senior Expert, Payment Systems and Market Infrastructure, European Central Bank
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9.30am | Keynote: The future of prepaid - towards a new regulatory framework
- The extent to which prepaid drives cash substitution
- Analysing the future market potential of prepaid
- The components of the new “prepaid ecosystem”: the payment services directive and the e-money directive
- Preparing for the new regulatory framework
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| | Philippe Caluwaerts, Policy Officer Payment Services - DG Internal Market and Services, Unit H3, European Commission
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10am | Keynote: Developing a prepaid solution within the public sector
- Building on success in the US: what are the challenges and differences in Europe?
- Selecting financial institutions as a delivery tool: what is needed for prepaid to work within the public sector?
- Securing citizen engagement at launch: learning from the lessons of the private sector to ensure a successful launch
- Disaster relief
- Travel & cash management
- Payroll and incentives
- Pension and social security
- The roll prepaid plays in financial responsibility of the vulnerable and disadvantaged
- The future of prepaid public services smart cards applications
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10.30am | Morning coffee
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| DRIVING COMSUMER BUY-IN |
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11.20am | Panel discussion: Creating an effective launch of a commercial prepaid service
- Developing a strong and unique prepaid value proposition based on clearly identified customer needs
- Creating scale at launch through the use of effective segmentation: developing a network distribution that hits target segments – youth, senior citizens, immigrant, underbanked
- Designing the most optimal business model to hit the right demographics – branch distribution network vs. outsource
- Ensuring end-user ‘buy-in’ through usability and familiarity – creating a unique value proposition through card design, manufacture and the point of sale system options
- Partnering with major brands to access key customer segments at launch
- The impact of local cultural factors in service adoption for prepaid globally
- Dealing with regulatory and legal issues as part of the launch process
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12.10pm | Networking lunch
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1.50pm | Providing affordable financial services to unbanked consumers
- The unbanked opportunity: providing a safer and more convenient alternative to paper
- Providing consumer status and pride: understanding the difference in terms of structure and consumer payment culture
- Phasing in cards and overcoming key obstacles to national and localised rollout
- Using alternatives to target people who exist outside the daily fabric of the traditional banking system
- Bringing the unbanked and underbanked into the mainstream through the use of mobile
- What is the ultimate trade-off between risk management and opportunity?
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| | Dr Thaer Sabri, Managing Director, Flawless Money (Electronic Money Transmitters Association)
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2.20pm | Panel Discussion: Providing cost effective alternatives to the distribution of public funds
Creating new revenues whilst enhancing public service provision
What are the potential savings from moving away from cash, cheques and vouchers?
Delivering efficiency advantages to public services through replacing paper payments with a card based system
Handling data and payment transactions: building consumer confidence through implementing a secure solution
Thore Vestergaard, Marketing Manager EMEA, Citibank Prepaid Solutions
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| | Simon Bates, Youth Opportunity Card Manager, Cambridge County Council
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3pm | Speed Networking
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3.30pm | Afternoon refreshments
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4pm | Panel discussion: The evolution of ticketing and transit services
- Globally interoperable transportation applications
- Benefiting from technological innovations like NFC
- Harmonisation of ticketing systems, travel regulations and fare systems
- The impact of NFC and mobile payments
- Gauging success: customer reaction, implementation and ease of use
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| | Michel Barjansky, Director Business Development, RATP - Régie Autonome des Transports Parisiens Peter Lewis, Oyster Development Manager, Transport for London
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| GENERATING LOYALTY THROUGH IMPLEMENTING PREPAID INTO YOUR CARD PROGRAM |
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4.40pm | Panel discussion: Setting up a successful loyalty program as part of your prepaid strategy
- Beyond the vendor hype - what are the realities of leveraging gift card technologies for customer intelligence, promotions and rewards?
- Understanding consumer drivers and incorporating them into program design
- Putting a strategy into practice: understanding the customer value proposition versus ‘closed-loop’
- What realistically can prepaid offer to high-churn sectors and mature markets that isn’t already on offer?
- Overcoming the short-term challenges posed from competing loyalty based incentives
- What role do banks have in generating interest in ‘open-loop’ gift cards?
- How banks can effectively compete with retailers for share of consumer spend in the traditional gift card segment
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5.30pm | Close of day one
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5.40pm | Cocktail function
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Day two - Wednesday 3rd December
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8.45am | Chairman’s opening remarks
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9am | Global update on the prepaid industry
- The best upcoming and established markets
- The product split by region
- Local vs. multinational processor
- Establishing a new business - branch office or simply issuing cross border?
- Examples of best practice
- Which model for what markets?
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| DELIVERING INNOVATION IN PREPAID ALTERNATIVES |
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9.30am | Keynote case study: PaySec – The prepaid solution for on-line shopping in Czech republic
- The current situation in the Czech market relating to: Retail, Banking
• The reasoning behind the creation of the PaySec solution
• A brief description of the PaySec solution: Client, Merchant
• Experiences from pilot and first months of production:
- important features for clients and merchants
- lessons learned
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| | Tomas Stegura, Emerging Business Solutions, Ceskoslovenska Obchodni Banka
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10am | Keynote: Prepaid cards and the experiential travel market
- A new $10bn spend in the global Gap Year market, how much will go through Prepaid cards?
- How will prepaid be used by this long duration, high spending, independent traveler (aged 18-65)
- Cutting edge Web/Travel 2.0 – influences on the market
- Prepaid – ensuring it’s share in the fastest growing travel sector of the millennium
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10.30am | Morning refreshments
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11.20am | Keynote: Leveraging the growth in mobile to distribute financial products
- The growth of mobile subscribers vs. payment cards
- Integrating prepaid solution into an overall mobile strategy
- Understanding consumer needs and determining the real business motivators behind mobile value added services
- Achieving critical mass adoption of NFC services: the critical success factors that will determine security and flexibility
- Examining the potential for the M-commerce model to enable advanced prepaid service offerings
- Learning the lessons of cards by actively seeking out partnership opportunities with major prepaid players
- Transforming the mobile handset to enhance the prepaid consumer experience
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| | Len Pienaar, Chief Executive Officer, FNB Mobile & Transact Solutions
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11.50am | Sponsor Presentation - Mobile Global Services LTD
In this session MGS will share their views in terms of where the industry is heading and what opportunities are to be exploited |
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12.10pm | Case study: DSB – Good trains for all
- Turning a vision into a reality
- Current vs. future ticketing distribution methods
- Harmonisation of ticketing systems, travel regulations and fare systems
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12.30pm | Networking lunch
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| PREPAID INNOVATIONS – CONTACTLESS & M-PAYMENTS |
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2pm | Case study: Mobile transport ticketing
- • Key drivers – reduction in operating costs
- • Fast track queuing through mobile barcodes and NFC
- • Technology hurdles in delivery and redemption
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| | Ian Baxter, Head of Distribution, Heathrow Express Operating Company Tony Burgess, Head of Retail Product Management, Atos Origin Transport division
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2.30pm | Panel discussion: Creating value for merchants and consumers through the use of contactless
- Assessing potential new revenue streams created by prepaid contactless technology
- Reducing the cost implications of prepaid NFC for retailers
- Promoting NFC technology as a feature of the customer experience
- How will NFC change the way retail industries operate in the future: finding ways to connect consumer lifestyle choices with the convenience of contactless application
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| | James Moore, Innovation Team, Egg Banking, Citi UK Consumer Group
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3.20pm | Panel discussion: Bringing NFC mobile to the market
- Moving beyond pilots: commercializing NFC payments Lessons to date: how have early pilots influenced the path to commercialisation?
- More than payment: how do value-added features improve the business case for mobile contactless payment?
- Building a viable long-term NFC business: standardised market approach or market-by-market business models?
• Evaluating the sustainability of the high volume/low margin activity of SMS based m-payments in raising ARPU
- • The integration of a m-payment initiative to address the need of various niche markets
- • Which segments of the market really lean towards m-payment solutions?
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4.10pm | Afternoon tea
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4.30pm | Close of conference
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