• The NFC Forum: Advancing Near Feild Communication technology
• The mission of the NFC Forum
• Status of key workstreams, including specification development, compliance program, privacy and security programs
• New opportunities for NFC

• Can the requirements of operators, technology developers, retailers and banks be combined to develope a common, reliable Mobile Financial Services ecosystem?
• What are the business models that will enable NFC payments to take off?
• Analysing conceptual options for collaborative business models
• Alternative ways to develop an ecosystem which enables positive business case for banks, operators, merchants and vendors

• Making the world ‘clickable’ through NFC services: revolutionising everyday transactions (taking public transport, making purchases etc) by making them quicker and simpler
• Gauging consumer interest in, and reaction to, available services
• Defining the role of the mobile operator in making NFC services a reality
• Making NFC a compelling value proposition for service providers: banks, transport, retailers, advertisers.

• Understanding the value proposition for the customer
• Ensuring a similar user experience across multiple services
• What type transactions will be most suited to NFC?
• Can consumers be persuaded to use their NFC phone?
• Plans for achieving a critical mass of users

• Deployment of contactless infrastructure as the basis for NFC ramp up
• NFC Market Update
• State of the art solutions for NFC volume deployment
• Learnings and challenges from NFC lead projects

• NFC’s commercial rollout and applications
• Business opportunities addressed by NFC
• The impact of NFC on current business models
• Predicting the rate of adoption across different regional markets and industries
• Examining the potential advantage gained by early movers into NFC and how they are likely to benefit

• Developing standards for both universal application and embedded NFC functions
• Overcoming the challenge of adapting legacy infrastructure
• Integrating multiple operating systems

• Creating the NFC eco-system
• Examining the major incentives in adopting a contactless payment service - ease, convenience and value-add
• Developing the contactless ticketing framework to include additional civic facilities, retail and tourist sites 

• Integrating NFC applications with existing mobile services
• Barriers to achieving critical mass within the NFC ecosystem
• Who owns the customer in the NFC space? 
• Examining current developments in business models
• How are banks and mobile carriers working together to control NFC ownership and applications?

• Analysing the alternative business ecosystem scenarios  provided by NFC
• Key stakeholders’ alternative roles and revenue opportunities
• Securing buy in from key retailers
• Controlling ownership of NFC applications between project partners
• Projected revenue for value added services and how it is to be divided between stakeholders

• The MCommerce ecosystem - making access to service providers easy
• Technical approaches - evolution to reach a revolution Defining the MCommerce platform – shifting our approach to transaction
   

• The mobile ecosystem and its players
• Mobile, NFC and Payments
• Trials and lessons learnt update

• Improving consumer experience at point of sale by offering speed and simplicity
• Reaching customers on a one to one basis through digital signage
• Stimulating take up of contactless and customer loyalty through NFC-specific promotion
• Integrating information services, payment options and marketing through the contactless medium

• The business challenges in migrating - choosing the right TSM.
• The technical challenges in migrating – integrating to MNO legacy systems
• The additional services for issuers enabled through NFC e.g. targeted transaction based marketing, automatic OTA card deletion on reported phone loss, immediate cost-effective card reissuing .
• Multiple cards in a single wallet
• Multiple card presentation in a single tap

• Predicting customer usage patterns by determining pros and cons from the customer viewpoint
• Creating incentive above and beyond speed for the switch to contactless
• Meeting the demand for immediate impulse purchases
• Forecasting the point of critical mass and when it will be reached

• 2008:the turning point - from field trials to commercial roll outs
• Ensuring end-to-end secure management of contactless applications
• Case study - A multi player NFC project involving all major French banks and mobile operators

• Availability of ‘capable’ models and the manufacturer’s expectations
• Customization and value-added applications - Is manufacturing cost a concern?
• Differentiating products that meet the mobile operators and consumers’ changing needs

• Determining the parameters of the trial and the method of operation
• Business plan and implementation strategy
• Promoting awareness and acceptance among customers
• Gauging success: customer reaction, implementation and ease of use
• Lessons learned and their potential application in future m-commerce projects

• Examining new mobile media opportunities enabled by NFC applications
• Applying potentially lucrative applications to a ubiquitous, secure and authenticated infrastructure
• Exploiting new media opportunities: converged advertising, branding, loyalty and affinity marketing

If NFC follows the same steep growth curve and speed of development as contactless payment like analysts predict will happen, there is a strong business case in the proposition to issuers, merchants and consumers alike.

This full-day workshop builds on the combination of mobile and NFC technology in a variety of sectors to help the participants develop both a shared baseline built from their practical experiences and useful perspectives on the future.  The goal is to provide the participants with the knowledge to explore and exploit this genuinely disruptive technology combination.

Participants will be presented with some examples of contactless (proximity) deployments in a number of market sectors to identify the key drivers for stakeholders and to clarify the lessons already learned that are relevant to the mobile/NFC combination. 

In this session, participants will be introduced to a structured view of the combination of NFC and mobile technologies; review some practical experiences to understand basic technical architectures.

Participants will walk through a roadmap that helps to locate mobile and NFC within the overall evolution of relevant technologies.

Jon Paisner is an analyst in Yankee Group’s Enabling Technologies Services Provider group with an expertise in order-to-cash processes. Paisner examines the use of mobile payments as a new commerce application as well as business intelligence and analytics. His research focuses on the competitive landscape, market segmentation strategies and emerging technologies within these spaces.