Mobile Payments World Asia 2008
A payments revolution is taking place! Are you part of it?
Cash usage is declining around the world but only very slowly. It is still representing almost 80% of all payments flows but this is set to change as new forms of electronic payment service emerge. Meanwhile, cheques and other forms of paper payments have almost been eradicated. These payment instruments are being replaced by debit and credit cards and e-invoicing. However, even the ever popular credit card can now be replaced by the… mobile device.
Obviously, a payments revolution is taking place!
The Asia Pacific region over the recent years has witnessed promising growth of mobile payments and many successful deployments have been underway. This new emerging area holds promise to revolutionise the way consumers in the region and globally make payments.
With mobile phones offering a powerful platform for adoption on a massive scale - market conditions and the general level of technology acceptance in a country will play a huge role in determining the most applicable type of mobile payment solution.
Some points for consideration for players in this sector are centered around firstly the relationship between technology penetration and mobile commerce maturity. Secondly, players also need to look at the impact of electronic commerce on predicting mobile commerce development.
There are 6 Asian mobile commerce markets which will provide clues as to the development of some markets over others, based on market maturity, size and perceived acceptance of electronic payment methods. These countries include South Korea, Japan, Malaysia, Singapore, India and Taiwan.
The concept of “best way forward” requires us to exchange information and experiences where the wider the network, the better the quality results. What better way to learn and leverage from a network of committed industry professionals than to bring the sum total of what Asia has to offer together – if you’re serious about leap-frogging the competition and achieve tangible business returns then Mobile Payments World Asia 2008 is the must attend event of the year.
» Who should attend?
» Who should sponsor?
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Nikolai Dobberstein
Rahul Khosla
Piyachart Ratanaprasartporn
Hara Ara Harianja
Tan Eng Peng
