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Tiffany Hall
Technology Controller for Nations and Regions
BBC
Andy Townend
Deputy Secretary
Department of Broadband, Communications and the Digital Economy
Gerry Gouy
Commercial Director, International Digital Media
MTV Networks International
Michael Anderson
Chief Executive Officer
Austereo
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"The content and networking all worked well. Overall the conference was well organized with strong discussions. The speed networking was fun."
Name: Brett Savill
Company: Broadcast Australia
"The conference was very professionally run and well located. A conducive intimate event for meaningful networking"
Name: Sophie Ford
Company: MitchellLake
"I always think the content is very good. Overall you do a great job of presenting a good conference."
Name: Syd Polley
Company: Bayside Media
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Programme
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Day One, Tuesday 25 November 2008
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8.50am | Chair’s welcome and opening remarks
Peter Cox, Principal, Cox Media
| | VIEW FROM THE TOP: TV INDUSTRY AND DIGITAL MEDIA
OUTLOOK |
| 9am | Australia’s digital television switchover program
- The benefits of digital TV
- What does the switch to digital television involve?
- Progress to date
- Lessons from international programs
- The way forward
Paul Vincent, Assistant Secretary, Department of Broadband, Communication & the Digital Economy, Program Management & Coordination, Digital Switchover Taskforce
| 9.30am | A new space: redefining Australian media and broadcasting
Peter Wiltshire, Network Sales Director, Nine Network
| 10am | Media leaders panel discussion: Managing growth in a competitive, dynamic market
- Sustaining growth in Australia: curse of economies of scale?
- Benchmarking Australia’s media and broadcast industries
globally
- Features for future success: innovation, ability and
fearlessness
- A view to Australia’s media and broadcasting utopia
Peter Wiltshire, National Sales Director, Nine Network
Michael Anderson, Chief Executive Officer, Austereo
Pippa Leary, Managing Director Media, Fairfax Digital
Tony McGinn, Chief Executive Officer, MCM Entertainment
Subrat Mohanty, Strategic Business Unit Head, Infosys
| 10.40am | Speed Networking
| 11.10am | Morning break
| 11.40am | Navigating change in a competitive broadcast landscape
- How the west was won: uniting to create new platforms to sustain digital FTA
- Strategies and business models to remain competitive
- New entrants in the broadcast media space: threat or opportunity?
Robbee Minicola, CEO, Hybrid TV (TiVo ANZ licensee)
| 12.10pm | International presentation: Keeping up with the Joneses: emerging global digital
media trends
- Mapping digital media’s future direction
- Current digital media usage trends: Australia v Europe, USA and Asia
- Content distribution platform convergence
- Combining digital distribution with traditional broadcast to
maximise revenues
Gerry Gouy, Commercial Director, International Digital Media, MTV Networks International
| 12.40pm | Networking lunch
| | REVENUE MODELS AND STRATEGIC PARTNERSHIPS |
| 1.40pm | Beyond buzz: are profitable business models for social
media and user-generated content fact or fiction?
- The impact of power shifts from traditional, top-down corporate media models to a bottom-up model
- Can content created by consumers be the backbone of a
viable business model?
Tony Surtees, Chief Executive Officer, iPrime
| 2.10pm | Capitalising on mobile media opportunities: innovation and partnerships
- Explosive growth of games, music and video for mobile devices
- Mobile content business models that work
- Identifying chokepoints in technology
- Driving mass market adoption and user experience
Michael Smith, Corporate and Consumer Group Marketing Director, Optus
| 2.40pm | Panel discussion: Entertainment, media and content industries’ outlook
- Evolution in content delivery methods and its impact on various content industries
- Revenue and content moving forward: portal strategies, mobile advertising, social networking and mobile TV
- Challenges and opportunities for television, music and
publishing companies
David Higgins, Editor news.com.au, News Limited
Gerry Gouy, Commercial Director, International Digital Media, MTV Networks International
Robbee Minicola, CEO, Hybrid TV (TiVo ANZ licensee)
Tony Surtees, Chief Executive Officer, iPrime
| 3.30pm | Afternoon break
| 4pm | Maximising online platform and content capabilities
through partnerships
- Establishing a solid business case for partnering
- Marrying content and capability
Tony McGinn, Chief Executive Officer, MCM Entertainment
| 4.30pm | Publishing panel: Traditional media transitioned: defining a role for newspapers and magazines in the digital age
- The great print tradition and the rise of new media
- News gathering and distribution in light of broadband, IPTV,
social networks, blogs etc
- The role of digital distribution technologies for entertainment,
media and content-based industries
Mike van Niekerk, Editor-in-Chief smh.com.au &
theage.com.au, Fairfax Media
Zac Zavos, Director, Conversant Media
David Higgins, Editor news.com.au, News Limited
Barrie Barton, Group Publisher, Right Angle Publishing
Moderator: Hugh Martin, GM, APN Online
| 5.15pm | Chair’s closing remarks and end of day one
| 5.20pm | Networking cocktails
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Day Two,Wednesday 26 November 2008
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8.50am | Chair’s welcome and opening remarks
| | ONLINE VIDEO, SOCIAL MEDIA AND CONTENT STRATEGY |
| 9am | Social Networking: Living up to the hype?
- The difference between social networking and social destinations
- Key MySpace collaborations that enhance the user experience
- Australians take up of MySpace Mobile and where it’s headed
Andrew Cordwell, Director of Sales, Fox Interactive Media and MySpace.com
| 9.30am | Keynote presentation: Social Networking TV: Engaging and interacting
- Will social networking lead to less traditional television consumption?
- How can original online dramas best be produced and scripted for social networks?
- Open Media models and revenue opportunities – the distribution channel for content?
Francisco Cordero, General Manager Australia, Bebo
| 10am | Panel discussion: Creating compelling content
- Genres that lend themselves to consumer satisfaction
- Interactivity: engaging viewers and maximising revenue
- Examples of online success stories
- Guns, gadgets and girls: more provision for female demographics?
- Which content will be the most lucrative?
Andrew Cordwell, Director of Sales, Fox Interactive Media and MySpace.com
Francisco Cordero, General Manager Australia, Bebo
Hugh Baldwin, Digital Media Director, Nickelodeon Australia
Ben Liebmann, VP, Licensing, Fremantle Media Enterprises
Moderator: Stuart Spiteri, Director Asia Pacific, Akamai Technologies
| 10.45am | Morning break
| | THE IMPACT OF TECHNOLOGY – INNOVATION AND DISRUPTION |
| 11.15am | Transforming the way audiences watch TV - the BBC's iPlayer experience: making the "unmissable unmissable"
- In context: the iPlayer market, audience and subsequent reaction to the service
- Evolution and development
- Platform development: Wii and mobile phones
Tiffany Hall, Technology Controller for Nations and Regions, BBC
| 11.45am | The next big thing: mobile advertising and marketing demystified
- Growing usage, growing advertiser support and growing capabilities
- How mobile advertising’s unique capabilities can change the
marketing game
- Integrating mobile advertising into your broader strategy
Rachel De Sain, Strategy and Commercial Manager for Mobile, Sensis
| 12.15pm | Disruption 2.0: broadcast versus social media
- Blurring the lines between TV and internet TV
- Review of viewing habits and how they’re evolving
- What’s going on in the digital interactive space?
- Predicting the future digital interactive TV consumer experience
Dr Axel Bruns, Senior Lecturer, Media & Communication, Creative Industries Faculty, Queensland University of Technology
| 12.45pm | Lunch break
| | DIGITAL ADVERTISING: LOOKING BACK, MOVING FORWARD |
| 1.45pm | Panel discussion: Revenue innovation: the future of advertising
- How revenue flows change when content providers take control of distribution
- Tools to understand behaviours
- Do social networking sites and virtual worlds offer a viable new advertising platform?
- Avoiding user backlash
Nathan Anderson, Head of Digital, The Campaign Palace
Hugh Martin, GM APN Online, APN News & Media
Magan Arthur, Senior Principal, Infosys
Moderator: Paddy Douneen, National Advertising Director, Fairfax Integrated Solutions, Fairfax Media
| 2.30pm | Online advertising where are we headed?
- Online display advertising spend vs. online search advertising in Australia
- The trend towards performance based payment
- What financial challenges lie ahead for some of the largest industry spenders online?
Matt Bruce, National Sales Director, Nielsen Online
| 3pm | Digital television and the new advertising order
- How digital television will change advertising
- Understanding the impact of channel multiplication, VoD and PVRs
- Increasing efficiency through better targeting
- Infrastructure and operation of digital TV networks
Robert Leach, Head MCn Connect, MCn
| 3.30pm | Roundtable discussions
- Roundtable 1: Advertising accountability and metrics led by Megan Clarken, Managing Director, Pacific, The Nielsen Company
Sponsored by 
- Roundtable 2: Financing innovations in digital media- led by Mike Zimmerman, General Partner, Technology Venture Partners
- Roundtable 3: Media in a flat world: digitise, monetise, engage, personalise and compete by making the world your talent pool led by Magan Arthur, Senior Principal, Infosys
Sponsorsed by Infosys 
| 4.15pm | Afternoon break
| | CONSUMERS AND EXPERIENCE: MOVING WITH THE TIMES |
| 4.45pm | New adventures in programming: unlocking casual game
potential
- Casual games as new programming, not just online valueadds
- Interdependencies explained: how television drives online games
- The importance of games to a media organisation’s success
Hugh Baldwin, Digital Media Director, Nickelodeon Australia
| 5.15pm | Panel discussion
Media mobility: Exciting users, increasing adoption and driving revenues
- Does technology matter?
- Complementary technology overview: Unicast, multi-cast, broadcast etc
- Convergent building blocks: Video on Demand, Personal Video
Record, context-driven personal advertisements
- Communities and participatory applications
Hugh Baldwin, Digital Media Director, Nickelodeon Australia
Robert Leach, Head MCn Connect, MCn
Rachel De Sain, Strategy and Commercial Manager for Mobile, Sensis
Tiffany Hall, Technology Controller for Nations and Regions, BBC
| 6pm | Chair’s closing remarks and end of conference
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