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AIMIA members are invited to attend the conference for only $2,295.00!
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Nicholas E. Heller
Strategic Partnership Development, Media & Publishing
Google
Peter Mercier
Head of Mobile
BBC Worldwide
Luigi Licciardi
Executive Vice President, Domestic Mobile Services
Telecom Italia
Pradeep Mittur
Vice President, Digital Entertainment, Asia Pacific
Paramount Pictures
Bill Burton
Director of Media
BigPond
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Conference:
Day 1
28th May 8:30am - 5:30pm
Day 2
29th May 8:30am - 5:30pm
Day 3- Mobile Advertising Day
30th May 8:30am - 5:30pm
Workshops: Workshop dates
27th May 9:00am - 1:00pm
Masterclass A: "Integrating mobile into your marketing campaign"
Masterclass B: Bringing mobile into the Web 2.0 world"
› Full conference programme
› Add this to my calendar
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New for 2008- Mobile Advertising Day!
Mobile Advertising Day 2008, co located with Mobile Content World, is being launched at a time when mobile marketing and advertising is tipped to move beyond the experimental phase.
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For delegates
This one day summit brings together local and global pioneers of the fledgling mobile advertising industry. It covers the critical business and creative issues faced by advertisers, media agencies, operators, software application providers and mobile marketing agencies.
- Discover what's stimulating the growth of ad-funded content and the main players driving the industry forward
- Understand the current state of mobile advertising business models and partnerships
- Hear how ad agencies and brands are integrating mobile into existing marketing campaigns
- Assess the pros /cons of the various delivery methods and formats of mobile advertising
» Take a look at the programme» Reserve your seat now
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Meet new industry contacts
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The speakers
The advantages of the mobile medium, with its ability to offer personalised and targeted advertising, has seen an increasing number of multimedia companies integrate mobile into their marketing initiatives. According to ABI Research, the global marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013.
Here experts from 3 mobile, Ninemsn, Viacome Brand Solutions and MindShare Interaction share their knowledge on how to make mobile advertising work for you.
» Take a look at the programme» Reserve your seat now
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Hot topic
While mobile advertising has great potential to generate high levels of effectiveness, a number of hurdles remain. Consumer acceptance, metrics, business models, the type, length and frequency of ads and the often conflicting needs of those within the value chain are just some of the issues that need to be resolved in order to make mobile advertising a viable proposition.
Our Mobile Advertising Day will examine these issues and provide practical insights into how mobile advertising can become part of your marketing mix for 2008.
» Take a look at the programme
» Reserve your seat now
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