The industries of mobility, content, advertising and marketing are very much concerned about how mobile advertising will take shape in the mobile medium to promote a powerful imprint on interactive advertising for the future. With analysts worldwide forecasting high compound annual growth rates (CAGR) in the mobile advertising market, these forthcoming advertising dollars underscore why industry giants like Google, Microsoft and various stakeholders are pushing heavily into this space.

From this masterclass, learn how you can be apart of this ‘revolution’ and energize revenue streams through defining a winning strategy for your mobile advertising business. Recognise the value that every player brings to this value chain and learn how you can make the most out of it!

• Introduction and evaluation of emerging trends in the mobile advertising space
• What are the industry guidelines?
• Examining and overcoming the key challenges of delivering mobile advertising to consumers
• Analysing different mobile advertising business models
• Examining current usage patterns and growth rates
• Understanding the importance of interactivity in mobile advertising campaigns
• Evaluating the key criteria for a contextual mobile advertising campaign : operator, device, location, demographics, time
• What are the growth prospects for mobile couponing: which brands are suitable for this initiative?

About your workshop leader

Geoffrey Handley is co-founder and architect behind international, multi-award winning mobile marketers, The Hyperfactory.  Geoffrey has been at the core of this world-class mobile ideas factory since its inception in 2000 and has been a driver of its successful foundation and phenomenal growth in the Asia Pacific region. Having been involved in many award-winning innovative mobile campaigns globally for clients including Coca-Cola, Vodafone, Toyota, Subway, adidas, Motorola & McDonalds, Geoffrey has intimate experience in successfully connecting consumers and brands via the mobile device.

Geoffrey Handley
Director, New Business Asia Pacific
The Hyperfactory, China

Guest topic - StarHub case study : Examining the potential of mobile adverstising

• Opportunities and growth prospects of mobile advertising
• Determining the challenges in mobile advertising
• What are the ideal conditions for a mobile advertising initiative?
• Examining mobile advertising services that have been launched

About your guest presenter

Effendy Chearles leads the product planning and development of Mobile Messaging, Advertising and Location-based services at StarHub. He has held various roles in the company, including corporate customer solutions as well as product planning and development. He has experience in both mobile and IP fixed network services.

Effendy Chearles
Manager, Mobile Services
StarHub Ltd., Singapore

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