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Conference day 1
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08.00 | Registration
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08.45 | Chairperson’s opening remarks
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| Where are we now and where are we going? |
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08.55 | StreetTV
Armed with a camera crew and a few juicy questions MCW has hit the streets of Singapore to ask your customers what they really think about mobile content. In this 5 minute session we show you what the people that count have been saying about their current mobile content spending patterns and what they would like to have access to in the future.
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09.00 | Keynote opening presentation: Creating real value in the world of mobile content. Where are the opportunities?
- Defining the role of the operator: serious content player or pipe provider?
- Assessing the business drivers and barriers to growth in the convergent landscape. How is the industry addressing this?
- Maxis success stories: personalised caller ringtones, client development, user generated content initiatives, etc
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09.30 | Nokia – transforming mobility and the Internet
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| | Mr Gautam Advani, Head, Go-To-Market Devices, Software & Services, Southeast Asia Pacific, Nokia
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10.00 | Keynote mobile operator panel discussion: How does mobile entertainment feature in plans for the year ahead and what will be the key revenue drivers?
- Reviewing mobile entertainment trends in various Asian regions
- Reviewing new business models and examining multiplatform content delivery. What are the implications?
- Specifying factors unique to Asia which will help drive mobile content in the region |
| | Mr Thivanka Rangala, Group Senior Vice President – Commercial & Investor Relations, Dialog Telekom PLC
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10.30 | Morning refreshment
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| Customer experience is everything |
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10.55 | StreetTV
In this next episode of Street TV, we bring you real life opinions from your customers on what they see as being the ultimate in customer experience
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11.00 | Keynote content owners panel discussion : Cutting the mobile slice of the digital entertainment pie - challenges, strategies and the future
- Integrating mobile into overall digital strategy
- Partnership models to best satisfy all stakeholders
- Marketing strategies to the consumer : education, interface, etc
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| | Mr Ringo Chan, VP - Wireless, Interactive Content Development and Distribution Asia Pacific, Turner International Asia Pacific Ltd.
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11.30 | Developing customer value through media interaction
- Using multi-media interaction to reach out to different target audiences
- Harnessing the power of multiple distribution channels
- The effect of community networking sites on converged media and interaction
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12.00 | How does successful mobile entertainment in South Asia differ from the rest of the region?
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An overview of high growth low ARPU markets like South Asia and it’s market conditions
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Strategies to energize mobile content and entertainment offerings to the South Asian consumer
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Examining the opportunities and challenges faced by all stakeholders
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12.30 | Networking luncheon
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| What do your customers really want? |
Consumer behaviour panel discussions: The best way to find out what really captures your customer’s interest and attention is to ask them! Mobile Content World Asia has put together 4 panels representing different demographic groups so that you can really get a feel for what your customer is looking for and how you should be targeting different market segments more effectively
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14.00 | Senior executive panel - How do busy executives make their content choices?
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14.30 | Part 1: Youth panel – Where are students putting their content dollars? |
| | Mr Keith Liu, Head of Games & Communities, Southeast Asia Pacific, Nokia
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14.30 | Part 1: Senior executive panel – How do busy executives make their content choices?
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14.31 | Part 2: Female panel – Are women really from Venus and men from Mars?
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14.31 | Part 2: Young professional’s panel – What makes the working ‘Twenty-Something’ click and buy?
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| Entertainment and location based services |
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14.55 | Street TV.
In this next episode of Street TV, we bring you real life opinions from your customers on what they would like to see from their handsets 10 years from now
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15.00 | Building a successful converged entertainment offering
- Discussing the collision of the fixed and mobile entertainment worlds and the path towards convergence
- Identifying the challenges of convergence and approaching these challenges
- Creating and distributing digital content to end-users through various devices
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15.30 | Capitalising on VAS initiatives with LBS and mobile content in the mix
- Understanding the importance of content push in contributing to the operator’s ARPU
- How are location-based services improving the VAS offering : location-based advertising and why it should not be overlooked
- Education and marketing strategies from both content providers and the operator
- Matching content / application providers with network providers for enhanced user experience
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16.00 | Afternoon refreshments
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| DRM and regulatory issues |
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16.30 | Adopting best practice and staying compliant with a myriad of national and cross border services
- Discussing the regulations that affect interactive mobile entertainment services
- Developing an industry wide approach to securing data and content
- Developing best practice services for cross border efficiencies
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| | Mr Tarek Wahba, Product Development, Senior Manager, Orascom Telecom Holding
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17.00 | Examining the licensing of premium content for content owners
- Understanding the importance of protecting investments in high value premium content
- The need for the right environment and the driving force for partnerships
- Elaborating on mobile content licensing and why copyright infringement causes serious economic and cultural harm
- What are the differences between mobile content and traditional content licensing?
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| | Mr Pradeep Mittur, Vice President, Digital Entertainment, Asia Pacific, Paramount Pictures
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17.30 | End of conference day one followed by evening cocktail reception
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Conference day 2
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08.15 | Registration
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08.45 | Chairperson's opening remarks
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08.55 | Street TV
In this next episode of Street TV, we bring you real life opinions from your customers on what they feel about mobile advertising, are they ready to accept it in exchange for free content and how much will they really tolerate?
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09.00 | Advertising on mobile TV - what business model works best?
- Context: review of global telecom, TV and advertising markets
- Business model review: how to add advertising to the emerging mobile TV business model
- Outline of crucial elements of mobile TV advertising to drive third party revenues
- Strategic challenges to be addressed by all parties concerned
- Case Study: South Korea
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| | Mr Wim De Mooij, Strategy Manager - Mobile Broadband, Orange Group - UMTS Forum
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09.30 | Mobile advertising models: What works and what doesn’t?
- The mobile medium and the advertiser: what is expected of this relationship
- How can stakeholders use the available media mix to create successful campaigns?
- What content would be most attractive to brands and how can synergies be created?
- Incentives: how can this be used to engage the user
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10.00 | Morning refreshments
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| Best models for getting content to users |
Brain Share Session. The next 3 presentations will offer delegates short snapshots on different models for content creation, distribution, revenue share and advertising. At the end of these short presentations delegates will have 30 minutes to brainstorm ideas based on the thought provoking presentations they have heard on mobile content and entertainment models. Each group should come up with 3 or 4 interesting points, ideas or questions which will be thrown back to the presenters to discuss in a panel at the end of the session. This is an opportunity for delegates to take a break from listening and really get involved whilst making new contacts in the process.
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10.30 | Driving digital music uptake through the mobile device
- Reviewing market trends in mobile music downloads
- How can stakeholders promote the mobile device as a MP3 player : how much of an impact will the iPhone have in Asia?
- How is consumer behaviour transforming the mobile music industry?
- Understanding the importance of mobile music licensing and how this can help drive the industry through best practice
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10.50 | Connecting People Through Music
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| | Mr Leong-Yan Yoong, Head of Music, TV & Video Go-To-Market, Services & Software, Southeast Asia Pacific, Nokia
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11.10 | Disney Channel in the new media space
- Original content in the form of mobisodes
- Targeting the kids space in the new media
- Localization – local production for a local audience
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| | Ms Laura E. Wendt, Vice President & Managing Director, Walt Disney Television International (Southeast Asia)
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11.30 | Mobile Internet Personalization and Content Discovery
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11.50 | Brain Share Session
Delegates will be separated in groups to brainstorm questions and ideas based on the day’s presentations. Each group will come up with 3-4 questions, points to note and thrown back to our presenters during the concluding panel discussion.
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12.10 | Concluding brain share panel discussion
*** Panelists will be speakers from the 9.00 to 11.00 sessions
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| Mobile content innovation : Mobile communities, Mobile TV, Mobile search, etc |
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13.55 | Street TV.
In this next episode of Street TV, we ask consumers what mobile content they would really spend their money on and what are some of the deciding factors that makes them part with their cash
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14.00 | Approaching Mobile Communities: Transferring web successes to mobile environments
- Targeting segments which will be easily attracted as first adopters: youth, unfamiliar PC users, etc
- How can ISPs and telcos best compliment each other: what would be the components of an ideal relationship?
- What do stakeholders need to do to drive mobile communities: strategies for consumer loyalty and retention
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14.30 | Leveraging the mobile internet for additional monetization streams
- Putting the consumer first: driving consumer adoption of the mobile internet
- Transforming mobile search from random to relevant innovation as a differentiator: creating indispensable mobile experiences that engage subscribers
- Mobile advertising: how to monetize the mobile internet
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| | Mr David Ko, VP & GM - Yahoo! Connected Life Asia, Yahoo! Inc.
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15.00 | Driving Mobile TV with the development of compelling content for the consumer
- Identifying content which will appeal to Asian audiences: assessing the planned market approach
- Tailoring mobile content for the small screen to invigorate consumer interest
- Enhancing the search function to facilitate user experience
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| | Mr Anthony Tse, President - China Entertainment Television, The TOM Group
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15.30 | Marketing Mobile TV to the consumer – cutting out the hype and moving the industry forward
- Targeting different content offerings to various consumer segments
- How can telcos, content producers and broadcasters best integrate to market Mobile TV to the end user?
- Developing attractive pricing models to attract Mobile TV customers
- Assessing the impact of handset evolution for Mobile TV uptake
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| | Mr Ringo Chan, VP - Wireless, Interactive Content Development and Distribution Asia Pacific, Turner International Asia Pacific Ltd.
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16.00 | Afternoon refreshments
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| U-Turn – User generated conference content! |
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16.30 | U Turn!
 In this fun, informal session, delegates will be given the opportunity to generate their own content! All attendees will be invited to make anonymous topic and speaker suggestions throughout the day and the most popular presenters will be asked to discuss the hottest theme in an exciting 30 minute panel session to close the day.
Panelists and moderators to be selected by conference attendees and confirmed on the day!
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17.00 | Closing keynote: Maintaining consumer excitement and achieving continued growth for the mobile content industry in Asia
- Identifying the essential ingredients for continued growth – DRM, technology, simplification etc.
- What will be the hottest new types of mobile content fuelling the industry in the near future?
- Where will the Asian mobile content industry be in 5-10 years time?
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17.30 | End of conference day two sponsored by Moco Party
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