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Official CAPA publications:
Official broadcaster:
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Pre-Conference Workshop: Monday, 3 November 2008
EFFECTIVE NEW ROUTE DEVELOPMENT: TRENDS, RESEARCH, STRATEGY AND INCENTIVES FOR AIRPORTS
The purpose of the workshop is to provide airport managers with practical steps for evaluating and securing new air services, including:
- Identifying critical trends which will impact new route development
- Undertaking a market research program to quantify market sizes, traffic leakage and demand potential
- Creating an air service development strategy and implementing an air service development program
- Undertaking route profitability forecasting
- Evaluating, negotiating and structuring airline incentives
Introduction and background
- 10:00 Critical Trends Impacting Route Development
Research, strategy and business cases – Improving the effectiveness of a route development programme
- 10:30 Components of a valuable market research program
- 11:00 Refreshments and networking break
- 11:30 creating a route development strategy
- 12:30 Networking lunch
- 13:30 Regulatory considerations
Developing an airline incentive policy
- 14:30 Airline incentives: best practices and future trends
Closing session
- 15:00 Summary discussions and workshop wrap-up06 fact
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