• Performance review: examining how the global gambling markets fared in 2007
• Where are the hottest opportunities and developments over the next 18 months?
• Evaluating the performances of the offline and online gambling sectors: what can we learn from the global analysis?

• Contradictions in the gaming sector
• Licensing system
• Tax system
• Company transparency
• Online/IT and e-payment security
• Responsible gaming

• To what extent is Macau’s recent positioning as the world's biggest casino market a sign of the powerbase shifting to the East
• Are new Asian markets an exciting opportunity or a mirage to be avoided?
• Understanding what the key entry barriers are for international operators, and how to overcome them
• Playing Russian roulette, Asian style: learning from companies that have struggled to succeed and those that have cracked the Asian market. Case studies of listed and private companies – what can we learn?

• Getting the latest update from the US – is 2008 the year fortunes turn for international players?
• What impact will the Barney Frank bill have on overseas players and the US market?
• Assessing what it will take to open up the US market
• Examining which sectors will start liberalising first, and how to benefit

• Internationalization of industry players in the gaming sector lags significantly behind that of other industries
• Recent trends suggest that cross-border interest is rapidly accelerating in the gaming business
• The trend toward globalization is likely to continue to intensify, driven by:
  - Market mobility, particularly through the internet
  - Investor demands for competitive returns

Roger Withers, Mitch Garber and Gigi Levy will not only be thinking outside the box in this key operator session, they will actually be throwing the box away. Be prepared to ask daring questions and really challenge the status quo of the industry. It’s time to recreate the paradigm shift.

• Assessing the commercial impact of the European regulatory environment on gaming operators within Europe?
• What impact will the WTO ruling have on the European gaming environment?
• Examining the implications of the ECJ’s "Placanica" ruling
• Community cohesion: exploring the likelihood and benefits of a single Europe wide federal gaming law as opposed to individual state legislature
• What can gaming companies do to maximise their business opportunities within the current unstable environment?

What are roundtables?

A selection of small, topic focused interactive discussions, each comprising between 15 to 25 participants, designed for high level brainstorming and networking to apply to your business:

How can I benefit? 

• Through active discussion you’ll be able to benchmark your own strategies against those of the industry
• By questioning your peers you see where the industry is heading and get to influence its direction
• Roundtables are also an extremely effective method of identifying your future business partners and clients

Roundtable 1:  The future of land based casinos - will the US / Macau models work in Europe?
Andrew Tottenham, Managing Director of Development, Harrah’s Entertainment

Roundtable 2:  Hedging your bets – analysing the impact of insurance on the gaming industry
Laurie Fraser, Global Markets Leisure Practice Leader, Willis

Roundtable 3:  I’m a problem gambler, get me out of here: examining where individual responsibility crosses over into corporate social responsibility
Malcolm Bruce, Director, RIGT  

Roundtable 5: “In play” betting – has the future arrived?
Richard Glynn, CEO, Sporting Index

• What is the vision behind the project and does Europe need it?
• To what extent is Government support fundamental to the success of Gran Scala?
• Why did the stakeholders decide on developing the resort in Spain?
• What about the social responsibility issues?
• Can casinos be used to regenerate areas?
• Examining the potential impact on the wider Spanish and European markets

• The importance of combining gaming with entertainment and other non-gaming revenue
• Creating innovative customer experiences that enhance customer loyalty
• Does the advent of the “World Lottery” point the way forward for the gaming sector?
• A matter of state: are lotteries best utilised in the state sector or private?

• Assessing the prospects and challenges for European gaming
• Who will be the gaming champions of the 21st century? And where from?
• Size does matter: why consolidation is the way forward for the industry
• Localisation vs globalisation: how important is it to adapt to local cultures?
• Should we build or should we buy: assessing the various strategies for delivering corporate growth

• Server based gaming – how far away is the dream from being realised
• Will it actually deliver a better experience for customers and better returns for operators?
• How do you add value when having limited interaction with the customer?

• Online gambling in the U.S. – still happening with less competition
• Déjà vu: 1920’s prohibition revisited – are you ready for when it passes?
• Déjà vu 2:  Lessons learned from Ameritrade and online stock brokers 
• Is now the golden era for building a giant online casino in the USA? 
• Marketing in highly regulated industries:  Financial, pharmaceutical, gambling

• “Gambletainment”: the point at which the gaming industry crosses over into entertainment
• “In play” sports: is this the Trojan Horse into the customer’s front room?
• Analysing why the competitive landscape is intensifying beyond traditional gaming operators to 3rd party companies like Yahoo and Sky
• Social networking and community based gaming: what impact could this have on the gaming environment?
• Exploring the influence of telephony on the overall gaming market

A Country-by-Country Breakdown of the Legal Situation across Europe

This workshop will provide an overview of current legislative and regulatory issues across Europe and how they'll affect your future strategies. As well as covering legal and technical issues the workshop will provide business solutions for operators working across the European market.

Key analysis of the:

• Current market conditions
• Legal structure
• Prospects for business and legislative changes
• Impact on corporate structures and investment opportunities across
• What impact will state protectionism have on pan-European operators and the industry?

Key analysis of the:

• Prospects for business and legislative changes
• Factors that will drive success across this region
• Impact on corporate structures and investment opportunities across
• The challenges and opportunities of operating within the Eastern European bloc
• Gran Scala project: Is it a feasible option for Europe?
• Impact of the Russian clampdown – will it spread to the Eastern Bloc?

• Is marketing an art or a science?
• The most important marketing objective – Show me the money!
• Positioning and branding strategies
• Marketing 1-2-3. Three simple steps that will double your business
• Keeping score – what is the cost-per-customer and the ROI?
• Creating an effective marketing plan in the new digital media era

• The powerful Hollywood marketing machine – what can be learned from the most potent entertainment brands in the world?
• Global entertainment marketing strategies and techniques that can be adapted for I-gaming
• Case studies from Universal Studios, Disney, “The Bourne Ultimatum” and other films and TV properties
• Discover how to create and develop TV shows, celebrity events, licensing deals and promotional partnerships with major U.S. entertainment industry players to promote I-Gaming brands worldwide

Joined by:
Scott Seward, CEO, Tuesday Creative